The telematics market is expected to register a CAGR of 20.7% over the forecast period from 2020 to 2025. By enabling the capabilities of telecommunication and information technology, telematics is now being used across various industries for adequate transportation and logistics purposes. Recently, the application's focus has shifted from vehicle location and routing to solutions focused on drivers and their safety. By monitoring the driving behavior, vehicle health and maintenance intervals, telematics solutions help minimize accidental incidents, speeding tickets, and downtime.
- According to Towers Watson, multinational risk management, insurance brokerage, and the advisory company, the telematics technology can help reduce high-risk behaviors in the young drivers, as approximated, by more than 30%, lowering claims costs in this age group by a bare minimum of 30%. Owing to such a possibility in passenger and driver safety applications, the advanced driver assistance systems (ADAS) and solutions are witnessing increased production and usage. From 45 million units in 2014 to 54 million in 2018, ADAS production has grown significantly. It is expected to flourish in the future, with 59 million units expected by the end of 2021, as reported by the Deutsche Bank.
- Usage-based insurance (UBI) and insurance telematics are changing the expectations of the insurance industry with customer demands for UBI, anticipated to grow over 140 million subscribers globally by 2023 and over USD 700 billion in revenue through car data monetization by 2030, as quoted by IMS, a provider of Insurance and Mobility Solutions. Besides, historically, GPS tracking and fleet management solutions have been dominated by aftermarket solutions. In the last few years, OEM solutions have kept up with the pace, and the vehicle and trailer manufacturers have been rolling out their solutions preinstalled in vehicles and trailers. The opportunities for OEMs are expected to drive market growth with the advent of advance-featured solutions.
- Furthermore, connected and electric vehicles have been on the rise lately. The ongoing advances in technology have led to the expected share of connected cars among the new vehicles sold, to rise from 35% in 2015 to almost 100% by 2025, as per the estimations made by Accenture. With an increase in the use of connected vehicles that are connected to V2X (meaning vehicle to an external IoT device), there is intelligent and cooperative IoT data exchange between them. Therefore, it is necessary to use this data that is useful to the driver. Artificial intelligence (AI) is being employed to help transform connected mobility into intelligent mobility.
- Telematics for connected fleets also increase operational efficiency, hence has a less environmental impact. It reduces the vehicle's travel to the site by 68%, which lowers fuel consumption and emissions and minimizes carbon footprint. This further reduces Co2 emissions by 75% or around 36 million metric tons per year. IoT, along with data analytics and cloud, can also reduce the accidents/injuries by 25%, which will increase the vehicle's efficiency by 15%. Moreover, the reduction in accidents also reduces the materials wasted on the road due to accidents by 15%, hence decreasing the cost of managing the logistics.
- The recession in the global automotive sector, the decline in manufacturing in countries like Germany, India, and China, and recent COVID-19 outbreak are expected to affect the studied market negatively in the short run. Also, price, along with product quality, is some of the significant constraints of the studied market growth. For instance, only GPS tracking is a relatively cheap option. Whereas, a fully integrated telematics solution with other technologies such as electronic logging devices (ELDs), smart route planning, dash cams, and advanced driver management costs more upfront.
Key Market Trends
Smartphone Solution is Expected to Hold a Major Market Share
- Smartphone telematics uses GPS and mobile phone sensors to collect data about driver behavior, location patterns, and apply it to urban transportation, insurance, fleet logistics, automotive, and other market verticals. This information helps to analyze crucial metrics like locations, geo zones, driving style, performance, and points of interest.
- There are many advantages of smartphone telematics, such as reducing the cost of adopting UBI technology while retaining the benefits of usage-based insurance. The data collected through it remains highly accurate, while the insurance company does not have to pay for the manufacturing and distribution of UBI hardware. The shift to smartphone-based UBI policies is helping the insurance providers reduce their operating costs, increase their profit margin, and pass some of their savings on to clients.
- TrueMotion, a Boston-based start-up, harnesses mobile technology's power to improve driving habits, including distracted driving. The company reports that it has reduced distracted driving up to 20% through safe driving programs. The start-up also developed a way of getting driving data from sensors on smartphones when the car insurer started to move away from the plug-in devices it uses in its Snapshot usage-based insurance (UBI) program.
- Moreover, Zurich insurance company ltd and Driveway software launched a smartphone-based telematics platform to power new mobility solutions. Zurich driver uses Driveway's telematics platform to analyze data collected from smartphone sensors. The app automatically detects driving and score drivers on excessive speeding and aggressive braking, acceleration, and cornering. It also measures the driver's phone distraction and provides feedback to drivers about their phone use while driving, encouraging distraction-free driving.
Asia-Pacific is Expected to Witness Significant Growth
- With the emergence of electric vehicle and autonomous vehicles technology, the automotive industry is witnessing a massive transformation including the development of new areas such as Advanced Driver Assistance System (ADAS), Mobility-as-a-Service providers (MaaS) and CASE, the entry of new industries utilizing IoT technology, and the emergence of new services such as ride-sharing and car-sharing. All these applications require fast data transmission, analysis, and implementation. All these factors are mainly driving the growth in the Asia Pacific telematics market.
- The regional government is also playing a significant role in the studied market growth. For instance, in January 2019, the Indian government released a new AIS 140 Motor Vehicles Order that mandates all new public transport vehicles in the country (excluding taxis and rickshaws) to be fitted with location tracking devices and emergency panic buttons. In April 2020, the Chinese Ministry of Ecology and Environment (MEE) has published a draft regulation on heavy-duty vehicle telematics (remote OBD, OBD III) telematics is required for all HD vehicles.
- According to a study conducted by market vendor Tech Mahindra, to understand the buying behavior and level of awareness of automotive telematics technologies in India, 90% of respondents preferred buying a vehicle with telematics capabilities (in a four-wheeler), 45% of respondents deemed it necessary to use telematics for safety and security, and 65% of respondents are comfortable with sharing their location details and driver behavior with fleet managers.
- According to a 2019 report based on Chinese Automakers' Telematics Products regions like Beijing, telematics is available to at around half of new vehicles, compared to around a quarter of them in Heilongjiang. Installation of embedded telematics in new vehicles witnessed a 30-40% increased in demand in 2019, compared to 2017. The country’s dominance in global automotive microcontrollers and microprocessors is also providing them the upper hand in the telematics control unit (TCU) manufacturing. And the country’s recent investment in the 5G infrastructure market, (as a recovery step from COVID-19 outbreak), is further promoting the local production of 5G TCUs.
The Global Telematics market is moderately fragmented and consists of a significant number of players actively launching new solutions to maintain market relevance. Companies such as AT&T, Verizon and Cisco currently actively involved in the deployment of telematics across regions. Manufacturers are collaborating and delivering new products, which are leading to the growth of the market. The companies in the market are offering their telematics systems and solutions to rail electronics solutions, traffic management solutions, and fleet management.
- May 2020 - MiX Telematics, a global fleet, and mobile asset management solution, has announced that Post Office, an eminent UK retailer, has renewed its contract with MiX Telematics. The company offers over 170 different products and services, including postal services, financial services, broadband and home phone, foreign currency, and travel insurance.
- January 2020 - Geotab has launched Geotab Integrated Solution for General Motors. The offering launched at Geotab Connect 2020, which engages in helping the fleet managers to access their compatible vehicle data within the MyGeotab platform via a factory-fit, GM-engineered OnStar module. The solution intends to simplify mixed-fleet management tasks by providing businesses with the ability to oversee their entire fleet from within one platform.
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