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[ 英語タイトル ] Smart Display Market for Automotive by Application, Display Size (3”-5”, 6”-10”, & >10”), Display Technology (LCD, TFT-LCD, & Other Advanced Technologies), Level of Autonomous Driving (Conventional & Semi-autonomous), Vehicle Type, and Region - Global Forecast to 2022


Product Code : MNMAT00108504
Survey : MarketsandMarkets
Publish On : February, 2021
Category : Automotive and Transportation
Study Area : Global
Report format : PDF
Sales price option (consumption tax not included)
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[Report Description]

“Rapid technological advancement and increasing consumer demand for automotive display features are expected to fuel the demand for the smart display market for automotive”
The smart display market for automotive is projected to grow at a CAGR of 12.77% during the forecast period, to reach a market size of USD 9.80 billion by 2022. Earlier, the share of electronic systems in vehicles was only 1–2% of the vehicle cost. However, due to the rising trend of enhanced driver and passenger experience and convenience features, the share of electronic systems has increased to 8–12% of the total vehicle cost. Consumer preference for these features is a key driving force for the growth of digital cockpit display applications. Automotive displays are expected to play a greater role in electric cars, semi-autonomous, and concept cars with latest technologies and radical designs. The growth of such technologies could escalate the role of the display functions and systems in cars, which would increase the demand for advanced automotive displays.
“Light duty vehicle is the fastest growing segment in the smart display market for automotive”
The light duty vehicle segment is estimated to dominate the smart display market for automotive. According to the Organization Internationale des Constructeurs d'Automobiles (OICA), the global new passenger car sales increased from 55.8 million units in 2010 to 69.4 million units in 2016. The increase in the number of passenger cars, combined with increasing adoption of display applications, makes passenger cars the highest contributor to the smart display light duty vehicle segment. The rapid increase in the adoption of safety and comfort systems in passenger cars plays a significant role in the increasing demand for display applications in passenger cars. The display function, combined with other active and passive safety systems, assists a driver in avoiding crashes and protects passengers during accidents.
“Semi-autonomous is the fastest growing segment of the smart display market for automotive, by level of autonomous driving”
The penetration of semi-autonomous vehicles is anticipated to rise in the coming years due to an increase in the electrification of vehicle components and use of smart automotive components that assist the driver in a more comfortable and safe drive. In addition, technologically driven companies and OEMs are collaborating to make semi-autonomous and autonomous vehicles a safe mode of transportation, thereby engaging consumer curiosity. With development in level of autonomous driving, vehicles will be equipped with a number of automotive smart displays that will be larger and provide advanced driver assistance on a single touchscreen platform.
“OLED, AMOLED: Fastest growing display technology of the smart display market for automotive”
The other advanced display technologies, such as OLED, AMOLED, etc. are widely used in consumer electronics applications, such as television displays, smartphones, and others. These advanced display technologies allow flexibility in design and color and provide an enhanced visual appeal. They offer superior quality images and brighter displays as compared to LCD and TFT-LCD display panels. However, these display technologies are not frequently used in automotive applications due to low temperature resistance offered by these panels. Advanced display technologies are also less durable as compared to LCD and TFT-LCD technologies for automotive functions.
With increasing progress and advancements in autonomous and electric vehicles, which are expected to be equipped with larger and advanced displays of flexible designs, the market for advanced display technologies for automotive displays is estimated to grow at the fastest rate.

BREAKDOWN OF PRIMARIES
The study contains insights provided by various industry experts, ranging from equipment suppliers to Tier-1 companies and OEMs. The break-up of the primaries is as follows:
• By Company Type: Tier-1–32%, Tier-2–45%, and OEM–23%
• By Designation: C level–35%, D level–25%, Others–40%
• By Region: North America–40%, Europe–35%, Asia-Oceania–20%, RoW–5%

The report provides detailed profiles of the following companies:
 Alpine Electronics Inc.
 AU Optronics
 Continental AG
 Delphi Automotive PLC
 Denso Corporation
 Japan Display Inc.
 Kyocera Corporation
 LG Display
 Magna International Inc.
 Nippon-Seiki Co, Ltd.
 Robert Bosch GmbH
 Panasonic Corporation
 Pioneer Corporation
 Valeo SA
 Visteon Corporation
 Yazaki Corporation

Research Coverage
The smart display market for automotive has been segmented by application (advanced instrument cluster displays, center stack touchscreen displays, rear view entertainment touchscreen displays, and others), display size (3”-5”, 6”-10”, and >10”), display technology (LCD, TFT-LCD, and other advanced technologies), level of autonomous driving (conventional and semi-autonomous), vehicle type (light duty vehicle and heavy duty vehicle) and region (Asia-Oceania, Europe, North America, and Rest of the World). The market has been projected in terms of volume (‘000 units) and value (USD million/billion).


Reasons to Buy the Report:
This report contains various levels of analysis, including industry analysis (factor analysis and Porter’s Five Forces) and company profiles and DIVE analysis, which together comprise and discuss the basic views on the emerging and high-growth segments of the smart display market for automotive, competitive landscape, high-growth regions and countries, government initiatives, and market dynamics such as drivers, restraints, opportunities, and challenges.
The report enables new entrants/smaller firms as well as established firms to understand the market better to help them acquire a larger market share. Firms purchasing the report could use any one or a combination of the below-mentioned four strategies (market development, product development/innovation, market diversification, and competitive assessment) to strengthen their position in the market.
The report provides insights with reference to the following points:
 Market Development: The report provides comprehensive information about lucrative emerging markets. The report analyzes the automotive display applications market for all vehicle types across regions.
 Product Development/Innovation: The report offers detailed insights about R&D activities, upcoming technologies, and new product launches in the smart display market for automotive across all regions.
 Market Diversification: The report provides detailed information about untapped markets, investments, new products, and recent developments in the smart display market for automotive.
 Competitive Assessment: The report offers in-depth assessment of strategies, products, and manufacturing capabilities of leading players in the smart display market for automotive.
 Vendor DIVE Analysis: The report provides company-level mapping of net sales, growth rate of a company’s net sales, overall regional presence, company’s presence/plans in emerging countries, mapping of inorganic and organic developments, manufacturing plants, company’s presence in the OE and aftermarket segments, product offerings (breadth and depth), new product developments in recent years, and R&D expenditure, among others.
 Company-wise product and business strategy scorecards: The report offers company level analysis and evaluation of product offering category including the breadth of offering, product innovation, and market presence (OEM and aftermarket) and company level analysis and evaluation of business strategies including company’s reach (based on regional presence), revenue growth, infrastructure and clientele, inorganic growth (on the basis of partnerships, collaborations, and acquisitions) and organic growth (on the basis of geographic expansions and new product developments).

TABLE OF CONTENTS

1 INTRODUCTION 19
1.1 OBJECTIVES OF THE STUDY 19
1.2 MARKET DEFINITION 19
1.3 MARKET SCOPE 20
1.3.1 MARKETS COVERED 20
1.3.2 YEARS CONSIDERED IN THE STUDY 20
1.4 CURRENCY 21
1.5 PACKAGE SIZE 21
1.6 LIMITATIONS 21
1.7 STAKEHOLDERS 22
2 RESEARCH METHODOLOGY 23
2.1 RESEARCH DATA 23
2.2 SECONDARY DATA 25
2.2.1 KEY SECONDARY SOURCES 25
2.2.2 KEY DATA FROM SECONDARY SOURCES 26
2.3 PRIMARY DATA 27
2.3.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 27
2.3.2 PRIMARY PARTICIPANTS 28
2.4 FACTOR ANALYSIS 28
2.4.1 INTRODUCTION 28
2.4.2 DEMAND SIDE ANALYSIS 29
2.4.2.1 Increased demand of luxury vehicles and HEV & PHEV vehicles 29
2.4.2.2 Increased demand for TFT-LCD display panels 30
2.4.3 SUPPLY SIDE ANALYSIS 31
2.4.3.1 Significant focus by OEMs focus on convenience and comfort systems in vehicles 31
2.4.3.2 Technological advancements in vehicle safety and security 31
2.5 MARKET SIZE ESTIMATION 32
2.6 DATA TRIANGULATION 34
2.7 ASSUMPTIONS 35
3 EXECUTIVE SUMMARY 36
3.1 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION & REGION 37
3.2 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY SIZE & REGION 38
3.3 SMART DISPLAY MARKET FOR AUTOMOTIVE: GROWTH TRENDS 39
3.4 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY TECHNOLOGY & REGION 39
3.5 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY LEVEL OF AUTONOMOUS DRIVING & REGION 40
3.6 SMART DISPLAY MARKET FOR AUTOMOTIVE BY VEHICLE TYPE & REGION 41
4 PREMIUM INSIGHTS 42
4.1 ATTRACTIVE OPPORTUNITIES IN THE SMART DISPLAY MARKET FOR AUTOMOTIVE 42
4.2 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION 43
4.3 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION 43
4.4 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY SIZE 44
4.5 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY TECHNOLOGY 44
4.6 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY LEVEL OF AUTONOMOUS DRIVING 45
4.7 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY VEHICLE TYPE 45
5 MARKET OVERVIEW 46
5.1 INTRODUCTION 46
5.2 MARKET SEGMENTATION 47
5.2.1 SMART DISPLAY MARKET FOR AUTOMOTIVE: MARKET SEGMENTATION 47
5.2.2 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY TECHNOLOGY 48
5.2.3 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION 49
5.2.4 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY SIZE 50
5.2.5 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY LEVEL OF AUTONOMOUS DRIVING 50
5.2.6 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION 51
5.2.7 SMART DISPLAY MARKET FOR AUTOMOTIVE BY VEHICLE TYPE 51
5.3 MARKET DYNAMICS 52
5.3.1 DRIVERS 53
5.3.1.1 Increasing demand for connected vehicles 53
5.3.1.2 Increasing demand for comfort and convenience features 54
5.3.1.3 Stagnant demand for consumer electronics 54
5.3.2 RESTRAINTS 54
5.3.2.1 High cost of advanced automotive display systems 54
5.3.2.2 Cyber security threat due to vehicle telematics 55
5.3.3 OPPORTUNITIES 55
5.3.3.1 Advent of semi-autonomous and electric vehicles in the automotive industry 55
5.3.3.2 New entertainment and smart mirror applications 56
5.3.4 CHALLENGES 56
5.3.4.1 Luxurious interiors at lower price 56
5.3.4.2 Distraction for drivers 56
5.4 PORTER’S FIVE FORCES ANALYSIS 58
5.4.1 SMART DISPLAY MARKET FOR AUTOMOTIVE 58
5.4.2 THREAT OF NEW ENTRANTS 60
5.4.3 THREAT OF SUBSTITUTES 61
5.4.4 BARGAINING POWER OF SUPPLIERS 62
5.4.5 BARGAINING POWER OF BUYERS 63
5.4.6 INTENSITY OF COMPETITIVE RIVALRY 64
6 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION & APPLICATION 65
6.1 INTRODUCTION 66
6.1.1 ASIA-OCEANIA 69
6.1.1.1 China 73
6.1.1.2 India 74
6.1.1.3 Japan 76
6.1.1.4 South korea 77
6.1.1.5 Rest of Asia-Oceania 78
6.1.2 EUROPE 79
6.1.2.1 France 82
6.1.2.2 Germany 83
6.1.2.3 Italy 84
6.1.2.4 Spain 85
6.1.2.5 U.K. 86
6.1.2.6 Rest of Europe 87
6.1.3 NORTH AMERICA 89
6.1.3.1 Canada 93
6.1.3.2 Mexico 94
6.1.3.3 U.S. 95
6.1.4 REST OF THE WORLD 96
6.1.4.1 Brazil 99
6.1.4.2 Russia 100
6.1.4.3 Turkey 101
7 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY SIZE 104
7.1 INTRODUCTION 105
7.2 3”-5” 107
7.3 6”-10” 109
7.4 >10” 110
8 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY TECHNOLOGY 112
8.1 INTRODUCTION 113
8.2 LCD 114
8.3 TFT-LCD 115
8.4 OTHER ADVANCED TECHNOLOGIES 115
9 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY LEVEL OF AUTONOMOUS DRIVING 117
9.1 INTRODUCTION 118
9.2 CONVENTIONAL 120
9.3 SEMI-AUTONOMOUS 121
10 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY VEHICLE TYPE 123
10.1 INTRODUCTION 124
10.2 LIGHT DUTY VEHICLE (LDV) 125
10.3 HEAVY DUTY VEHICLE (HDV) 126
11 COMPETITIVE LANDSCAPE 127
11.1 INTRODUCTION 127
11.1.1 VISIONARY LEADERS 127
11.1.2 INNOVATORS 127
11.1.3 DYNAMIC DIFFERENTIATORS 128
11.1.4 EMERGING COMPANIES 128
11.2 PRODUCT OFFERINGS 129
11.3 BUSINESS STRATEGY 130
*Top 21 companies analyzed for this study are – Robert Bosch GmbH, Panasonic Corporation, Continental AG, Denso Corporation, Magna International Inc., LG Display Co, Ltd., Valeo S.A., Delphi Automotive PLC, Kyocera Corporation, Yazaki Corporation, AU Optronics Corporation, Japan Display Inc., Pioneer Corporation, Visteon Corporation, Alpine Electronics, Nippon Seiki Co, Ltd., Gentex Corporation, Garmin Ltd, Fujitsu Ten, Innolux Corporation, Ficosa International S.A.
11.4 SMART DISPLAY MARKET FOR AUTOMOTIVE: MARKET RANKING 131
12 COMPANY PROFILES 132
(Company overview, Strength of product portfolio, Product offerings, Business strategy excellence, Recent developments)*
12.1 ROBERT BOSCH GMBH 132
12.2 PANASONIC CORPORATION 137
12.3 CONTINENTAL AG 142
12.4 DENSO CORPORATION 146
12.5 MAGNA INTERNATIONAL INC. 151
12.6 LG DISPLAY CO. LTD. 155
12.7 VALEO SA 159
12.8 DELPHI AUTOMOTIVE PLC 163
12.9 KYOCERA DISPLAY CORPORATION 168
12.10 YAZAKI CORPORATION 171
12.11 AU OPTRONICS CORPORATION 175
12.12 JAPAN DISPLAY INC. 178
12.13 PIONEER CORPORATION 182
12.14 VISTEON CORPORATION 185
12.15 ALPINE ELECTRONICS 189
12.16 NIPPON SEIKI CO. LTD. 193
*Details on Company overview, Strength of product portfolio, Product offerings, Business strategy excellence, Recent developments might not be captured in case of unlisted companies.
13 APPENDIX 197
13.1 INSIGHTS OF INDUSTRY EXPERTS 197
13.2 DISCUSSION GUIDE 198
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 201
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 203
13.5 AVAILABLE CUSTOMIZATIONS 204
13.5.1 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY TECHNOLOGY (VALUE) 204
13.5.1.1 LCD 204
13.5.1.1.1 Asia-Oceania 204
13.5.1.1.2 Europe 204
13.5.1.1.3 North America 204
13.5.1.1.4 Rest of the World 204
13.5.1.2 TFT-LCD 204
13.5.1.2.1 Asia-Oceania 204
13.5.1.2.2 Europe 204
13.5.1.2.3 North America 204
13.5.1.2.4 Rest of the World 204
13.5.1.3 Other advanced technologies 204
13.5.1.3.1 Asia-Oceania 204
13.5.1.3.2 Europe 204
13.5.1.3.3 North America 204
13.5.1.3.4 Rest of the World 204
13.5.2 SMART DISPLAY MARKET FOR AUTOMOTIVE BY VEHICLE TYPE (VALUE) 204
13.5.2.1 Light duty vehicle 204
13.5.2.1.1 Asia-Oceania 204
13.5.2.1.2 Europe 204
13.5.2.1.3 North America 204
13.5.2.1.4 Rest of the World 204
13.5.2.2 Heavy duty vehicle 205
13.5.2.2.1 Asia-Oceania 205
13.5.2.2.2 Europe 205
13.5.2.2.3 North America 205
13.5.2.2.4 Rest of the World 205
13.5.3 COMPANY INFORMATION 205
13.5.4 MARKET RANKING 205
13.6 RELATED REPORTS 205
13.7 AUTHOR DETAILS 206

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