The Packaging Industry In Italy was valued at USD 9.57 billion in 2019 and is expected to reach USD 11.99 billion by 2025, at a CAGR of 3.6% over the forecast period 2020 - 2025. Italy remains as one of the largest economies in the European Union in spite of the economic crises that occurred in the 2000s owing to which several economic activities were compromised. Packaging materials are required to contain and preserve materials, enable safe transportation, and serve as a means of informing end customers of the material characteristics and its contents. For economically developed markets, a number of social factors and upcoming market trends have a major impact on the development of packaging products.
- Packaging industry in Italy is driven by a number of trends prevailing in the market. There is an increase in living standards and personal disposable income fuelling consumption across a broad range of products with subsequent growth in demand for the packaging of different products. Due to environmental concerns, awareness is increased in this region, further leading to the adoption of small pack sizes beneficial for consumers as they can easily carry it and use it. These packs prove to be eco-friendly in the long run.
- There are many government regulations being implemented in this region, further leading to the growth of this market in Italy. For instance, regulations on dairy packaging are becoming strict in this region as labeling on milk and dairy products required to clearly show the origin of the product (milk) with the country, where it is processed and packaged. The increasing importance of e-commerce in Italy is expected to influence the overall packaging industry. For instance, the Italian food e-commerce market had registered a growth rate of approximately 40% from 2016-2017 to reach an estimated value of EUR 849 million.
- Due to the economic recession in Italy, soft drinks consumption has been affected by consumers preferring carbonated soft drinks over water. Due to the rising unemployment rate and reducing disposable income in 2014, the country was in a difficult economic situation. With the economy recovering, the consumption of soft drinks is expected to improve because of the changing customer preference and increasing interest in environmental sustainability.
Scope of the Report
Increase in the innovation in the packaging process majorly focuses on easily recyclable materials that attain favor across the region due to the growing consumer desire to recycle the majority of the waste materials across the packaging industry in Italy thereby helping the industries in further development across the packaging sector. The study covers the packaging material, type in the study along with the major end-user industry. The market growth in the first half of 2017, in Italy was driven by various government regulations poised by the Italian government, such as regulation for packaging materials favoring recycled plastic through a tax reduction. Such initiatives by the Italian government are expected to help in the overall progress across the packaging industry over the forecast period.
Key Market Trends
Plastic Packaging to Hold Significant Market Share
- The demand for plastic packaging is expected to increase moderately in this region as there is not much fluctuation expected in the GDP over the forecast period. Though Italy ranks after the UK, Germany in the market, according to Istat (the Italian National Institute of Statistics), the annual turnover of the manufacture of plastic products in Italy rose from EUR 30.96 billion in 2010 to EUR 32.12 billion in 2015. These are the fundamental factors impacting the growth of the plastic packaging market in the country.
- Owing to the rising demand for consumer goods in the country is pushing the growth for plastic packaging. Further, the increase in retail and e-commerce sales are also driving the need for packaging. In response to this megatrend, the flexible packaging solutions being increasingly used that delivers the ultimate protection for these products which encourages the use of plastics for packaging as it can meet diverse packaging needs from electronic components to shelf-able packaging for food products, making plastics the preferred form of packaging.
- According to the Association for Plastic Manufacturers, Italy in 2017 stood 2nd by accounting for 14.2% of the total European demand for plastic converter after Germany with 24.5% followed by France, Spain, UK, and Poland. The FMCG sector is expected to bolster the demand for flexible solutions further, by ensuring wide adoption in the food & beverage, retail, and healthcare sectors.
Food Industry Expected to Witness Significant Growth
- Italy is the fourth largest food manufacturer. The main exports in this region are wine, pasta, canned tomatoes, cheese, and olive oil. Organic foods, functional food, low-fat food products have potential demand in the Italian market. Coop Italia is the largest supermarket chain in Italy, and Esselunga is the main one in the north-west and is a leader in terms of quality of products and service. Esselunga is also strong on private label ranges of products.
- On April 2018, Made in Italy Food Revolution started in Italy for Food Packaging. The Italian government’s ‘Made in Italy’ campaign is also expected to increase the production of various goods in the country further. However, this campaign is expected to close the doors for the use of multiple foreign ingredients in the manufacturing of the products, which has not been positively received by Italian food producers.
The packaging industry in Italy is neither fragmented nor consolidated, Such a unique market space makes a market that has multiple vendors operating in the market and working to improve their revenue share. Many companies are investing in R&D activities across the country to help further the industry to grow. Mergers and acquisitions on the global level also impact the competition in the domestic market.
- May 2019 - Amcor Limited and Bemis Company, Inc. announced that regulatory clearance has been received from the US Department of Justice in relation to the combination of the two companies. A condition of this approval is the previously announced sale of certain Amcor assets located in the US to Tekni-Plex, Inc.
- February 2019 - Amcor Limited launched Genesis, a new in-store recyclable laminate solution. Targeting at a wide range of segments, including fresh fruits and vegetables, frozen food, dried fruits, nuts, confectionery, chilled goods, and pet food. The product is adaptable to a variety of packaging types and is appropriate for specific medical, home, and personal care markets.
- January 2019 - Amcor Limited and Danone partnered to develop a new package for its new all-natural spoonable yogurt sold in Argentina. The new PET jar supports the 100% natural positioning of Danone’s La Serenísima’s yogurt, with featured engraving, a finely finished base, and a body-wrap label.
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