The Middle East & African fruit and vegetable ingredient market is expected to register a CAGR of 3.81% during the forecast period.
- Africa is one of the leading cultivators of several fruits and vegetables, such as tomatoes, banana, and garlic, among others, which led to the emergence of food processing companies that are setting up their plants for fruit and vegetable extracts. These extracts have wide applications in the food and beverage industries across the world.
- Most of the fruit and vegetable ingredients produced in Africa are exported to countries in North America and Asia-Pacific, owing to the heavy demand from the growing processed food industries in these regions.
Key Market Trends
Innovative Use of Fruit and Vegetable Ingredients in Food and Beverage
Expanding opportunities in the market are leading to product innovation, with the increasing use of these extracts as base ingredients in a variety of products. With the rapid evolution in the tastes and preferences of consumers, companies are seeking to incorporate fruit extracts in different alcoholic and non-alcoholic beverages, in order to develop exotic and unique flavor profiles. In addition, the introduction of new products, such as multivitamin juice, and improvements in packaging, which may eventually lead to extended product lifecycles, may also boost the market studied in the region.
South Africa Holds a Prominent Share in the Market Studied
South Africa and the United Arab Emirates are some of the key leading countries consuming and manufacturing fruit and vegetable ingredients in Middle East & Africa. Although Africa is a leading cultivator of fruits and vegetables, due to the lack of required knowledge, technical acumen, and expertise among the fruit and vegetable ingredient processing units, it is forcing consumers to depend on the imports from China and other countries. To comply with quality and safety standards, the fruit and vegetable ingredient companies in South Africa follow the prominent food safety standard, FSSC22000, coupled with SGF certification, which is the main benchmark of industrial self-control, thus, making efforts to provide healthy and safe ingredients to consumers.
The major strategies adopted by the companies in the market are new product launches, agreements/partnerships, expansions, and acquisitions. Some of the key players in the market are Sunopta, Archer Daniels Midland Company, AGRANA Beteiligungs-AG, NRTC Nassar Al Refaee, and Kanegrade Ltd, among others.
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