The Middle East & African frozen bread market is projected to register a CAGR of 6.9% during the forecast period 2020-2025.
- High demand for imported processed baked products, increased shelf life, international flux, and convenience are various factors driving the frozen bread sale. Consumers demand new varieties of frozen bread from different regions, and culture is accelerating the frozen bread market growth.
- Moreover, frozen bread is free from artificial preservatives, which makes it healthier compared to conventional bread available in the market. Rising consumer awareness about the long-term adverse health effects of artificial additives has fueled the frozen bread demand.
Key Market Trends
Expanding Distribution Channels Offer Potential Opportunities
Specialist retailers for frozen bread hold the dominant position in the market. Supermarkets/hypermarkets remain the second-largest retail distribution channels, accounting for more than 20% of the sale. Specialist retailers and convenience stores have maintained a stable growth rate over the past five years. Supermarkets are expected to register the fastest growth rate, owing to increased expansion.
Saudi Arabia holds a Prominent Share in the market studied
The increase of the global working population in Saudi Arabia is increasing the demand for these ready to eat and convenience food among professionals, as a breakfast and snack meal. South African and rest of Middle East & African markets are expected to record a significant CAGR, during the forecasted period. Given the rapid growth of African city populations, bread and other convenient baked goods are expected to remain a highly sought-after food item by African households. Bakery products appeal to the convenience and lifestyles of most people.
The Middle East & Africa Frozen Bread market is highly fragmented, with a large number of domestic and multinational players competing for market share. Companies are focusing on new product launches, with healthier ingredients/organic claims, as their key marketing strategies. Increased private label brands are possessing tough competition to the existing players. Some of the major players are Sunbulah Group, Goosebumps, Wonder bakery LLC, Agthia Group, and Rich Products Corporation, among others.
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