The India e-bike market is poised to register a CAGR of over 10% during the forecast period (2020 - 2025).
- According to 2018 report of The Energy and Resources Institute (TERI), which is supported by All India Cycle Manufacturers’ Association (AICMA), If two-wheelers and four-wheelers were substituted by bicycles for short-distance trips, then it can provide an annual benefit of around INR 1.8 trillion, and if 50% of all trips under 8 km were done through cycling, it will result into energy savings of up to 0.35 million tonnes.
- E-bike, commonly known, as an electric bicycle, is a bike that has an integrated electric motor aligned to the pedals of the bicycle, which supplies differential force used for the forward movement of the bicycle. The electric bikes majorly use Li-ion chargeable battery with maximum speed up to 25 to 45 km/h, much faster than the conventional cycle.
- Although, battery advancement and lightweight materials are helping the e-bike market to grow at a rapid pace in other major countries. Whereas in India, the high cost of e-bikes is expected to hinder the market growth for the coming years, as the Indian government is pushing for local manufacturing of products, a hindrance to the market growth will be for a shorter period.
Key Market Trends
New Product Development will Provide the Boost in the Market
The factor which is likely to fuel the demand of the e-bike market in India is the increasing interest of new startups in e-bike leasing and new e-bike development in the country. For instance,
In 2019, the Bangalore-based electric bike rental Yulu entered into a partnership with Bajaj. Both the players will co-design and manufacture upcoming Yulu two-wheelers. Yulu maintains over 3,000 electric bikes on its platform and its plan is to have 100,000 two-wheelers in its fleet by next year. Yulu is also expanding its presence quickly in the country, it has acquired the permission to provide electric bikes at 250 subway stations in Delhi.
Also, major conventional bicycle manufacturers are launching their electric bicycles with the latest technology, and innovative design in the Indian market. For instance, In the 2020 Auto Expo, Hero cycles launched its e-bikes lineup, which includes a folding bike Easy Step, a straphanger, and an electric fat bike Essentia. Whereas in 2019 Hero, Cycles in partnership with Yamaha Motor Co. launched Lectro e-cycle, Lectro EHX20 is powered by Yamaha electric drive unit with a center motor positioned directly between the pedals.
Moreover this bicycle major is also entering into the other major market. For Instance, in January 2020, Hero Cycles Ltd, has acquired a 48% stake in German e-bike manufacturer HNF Nicolai. Company has already have presence in the UK trough their acquisition of Avocet Sports with global design centre in Manchester.
Technology Gap is hindering the India E-Bike Market
The Indian government is pushing for local manufacturing of products under Make in India, from the past few years but in the present scenario, major components of the e-bikes are imported from other countries due to lack of expertise in that component. Owing to the procurement of components such as motor, electric drive unit, and batteries; the final cost of e-bicycles are near to conventional scooters. Moreover, companies are trying to get a push from governments for e-bicycles and infrastructure.
In other major countries governments, companies and consumers collectively have revolutionized their transportation with e-bikes and bicycles. If the right policy pushes such as support for RandD to reduce overall product costs and efficiency, subsidy for the purchase of e-bikes like e-scooters and electric cars can boost the e-bike market in India.
Due to the COVID-19 pandemic, commuters are hesitated to opt for the public transportation after easing of restrictions. E-bikes have seen a huge surge in demand in other countries after the lockdown, the same trend can be expected in the Indian market in the coming months.
The India E-Bike market is moderately fragmented with the presence of a number of startups and companies, such as Hero Cycles, GoZero, Being Human, Giant Bicycles Co. Ltd, and others. The market is highly driven by factors like advanced battery technology, lightweight materials, growing investment in RandD projects, etc. To provide more convenient experience to the customer, major global e-bike manufacturers are expanding their market reach in India and local startups are introducing new models in the market. For instance,
- In 2019, Zadd Automotive introduced two electric bikes Utility Mini, and Zadd X1, with the option of converting them into smart bikes.
- In February 2020, Nexzu Mobility has launched three e-cycles, Roadlark, Aello, and Rompus. All the e-cycles are equipped with lithium-ion batteries and BLDC 250W 36V motors.
- In 2019, GoZero entered into the Indian market by launching its two models One and Mile electric, company has also set up a manufacturing facility with Kirti Solar Limited in Kolkata. Company's further plan is to set up around 18 retail stores across the country in coming years.
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