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[ 英語タイトル ] Eye Tracking Market by Offering, Tracking Type, Application (Assistive Communication, Human Behavior & Market Research, AR/VR, Vehicles), Vertical (Retail, Healthcare, Government, Automotive, Consumer Electronics), and Geography - Global Forecast to 2023


Product Code : MNMSE00108538
Survey : MarketsandMarkets
Publish On : February, 2021
Category : Semiconductor and Electronics
Study Area : Global
Report format : PDF
Sales price option (consumption tax not included)
Single User USD5650 / Question Form
5 User USD6650 / Question Form
Enterprise User USD10000 / Question Form

[Report Description]

The eye tracking market is expected to be worth USD 1,376.5 million by 2023, growing at a CAGR of 27.4% between 2017 and 2023. The number of eye trackers is expected to reach 756 thousand units by 2023. The quality of the hardware is important in some of the eye-tracking-based applications, such as assistive communication, AR/VR, and automotive vehicles. There is a considerable improvement in the features offered by the eye-tracking hardware in recent years on account of increased R&D expenditure by the industry leaders. The price erosion is also expected to contribute to the increasing adoption of eye-tracking hardware across various applications. Extensive automation in automotive and industrial sectors is expected to reduce human intervention, thereby limiting the scope for the growth of the eye tracking market.
“With increasing spending from large FMCG companies and retailers, eye tracking market for retail and advertisement vertical expected to grow at significant rate during forecast period”
The saturating retail market in North America and Europe, and the budding retail market in APAC have prompted large FMCG companies to increase their spending for gaining insights into consumer behavior. There is an increasing number of eye-tracking-based research companies, and market research services offered by these companies rely on eye-tracking technology. This trend is expected to grow over the next few years, impacting the growth of the eye tracking market.
“Automotive and transportation vertical expected to adopt eye-tracking technology at fastest rate during forecast period”
The safety aspect in the automotive and transportation vertical is driving the adoption of eye-tracking technology in this vertical. The trend is more prominent in North America and Europe where the automotive regulatory environment is more stringent. Automotive vendors based out of these regions have increased the deployment of eye-tracking technology in their vehicles. The large automotive sector provides a huge growth opportunity for the emerging eye tracking market.
“Eye tracking market in APAC to grow at highest CAGR during forecast period”
The growth of the eye tracking market in APAC can be attributed to the growing spending power of the consumers in the region, and increased investment in retail, healthcare, automotive, and consumer electronics verticals. China and Japan are the most prominent countries in APAC driving the growth of the eye tracking market. A number of automobile and consumer device manufacturers are based out of these countries. The eye tracking market in these industries, along with the growing retail sector, is expected to grow rapidly during the forecast period.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key industry experts. The breakup of the profile of primary participants is given below:
• By Company Type: Tier 1 – 15 %, Tier 2 – 20%, and Tier 3 – 65%
• By Designation: C-Level Executives – 50%, Directors – 30%, and Others – 20%
• By Region: North America – 45%, Europe – 35%, APAC – 15%, and RoW – 5%
The major players profiled in the report are Tobii AB (Sweden), Sensomotoric Instruments GmbH (Germany), SR Research Ltd. (Canada), Seeing Machines (Australia), EyeTracking, Inc. (US), PRS IN VIVO (US), Smart Eye AB (Sweden), LC Technologies, Inc. (US), Ergoneers GmbH (Germany), and Eyetech Digital Systems, Inc. (US).

Research Coverage

The geographic segmentation in the report covers 4 major regions—North America, Europe, APAC, and RoW. The application segment covers the market size for assistive communication; human behavior and market research; and others. The tracking type segment covers remote eye tracking and mobile eye tracking. The eye tracking market based on offerings is segmented into hardware; software; and research and consulting services. The market segmentation by vertical covers retail and advertisement; healthcare and research labs; consumer electronics; government, defense, and aerospace; automotive and transportation; and others.
Key Benefits of Buying the Report

The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the eye tracking market comprehensively and provides the closest market sizes of segments and subsegments across verticals and regions.
2. The report helps stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report would help stakeholders better understand their competitors and gain more insights to enhance their position in the business. The “competitive landscape” chapter includes competitor ecosystem, strength of product portfolio, business strategy excellence, new product developments, partnerships, and mergers and acquisitions in the eye tracking market.

TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 STUDY OBJECTIVES 16
1.2 MARKET DEFINITION 16
1.3 STUDY SCOPE 17
1.3.1 YEARS CONSIDERED FOR THE STUDY 18
1.4 CURRENCY 18
1.5 PACKAGE SIZE 18
1.6 LIMITATIONS 18
1.7 STAKEHOLDERS 19
2 RESEARCH METHODOLOGY 20
2.1 EYE TRACKING MARKET: SCOPE DEFINITION 21
2.2 RESEARCH DATA 22
2.2.1 SECONDARY DATA 23
2.2.2 PRIMARY DATA 23
2.2.2.1 Key industry insights 24
2.2.2.2 Breakdown of primaries 24
2.3 MARKET SIZE ESTIMATION 25
2.3.1 BOTTOM-UP APPROACH 25
2.3.1.1 Approach for capturing market share by bottom-up analysis
(demand side) 25
2.3.2 TOP-DOWN APPROACH 26
2.3.2.1 Approach for capturing market share by top-down analysis
(supply side) 27
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 28
2.5 RESEARCH ASSUMPTIONS 29
3 EXECUTIVE SUMMARY 30
4 PREMIUM INSIGHTS 36
4.1 GLOBAL EYE TRACKING MARKET 36
4.2 EYE TRACKING MARKET, BY APPLICATION (USD MILLION) 36
4.3 EYE TRACKING MARKET, BY OFFERING (USD MILLION) 37
4.4 EYE TRACKING MARKET, BY TRACKING TYPE (USD MILLION) 37
4.5 EYE TRACKING MARKET FOR HUMAN BEHAVIOR & MARKET RESEARCH (USD MILLION) 38
4.6 EYE TRACKING MARKET FOR OTHER APPLICATIONS (USD MILLION) 38
4.7 EYE TRACKING MARKET, BY VERTICAL AND GEOGRAPHY (USD MILLION) 39

5 MARKET OVERVIEW 40
5.1 MARKET DYNAMICS 41
5.1.1 DRIVERS 42
5.1.1.1 Wide application areas and lucrative benefits offered by eye-tracking technology 42
5.1.1.2 Increasing demand for personalized advertisement and consumer research 42
5.1.1.3 Increasing demand for assistive communication devices and benefits offered by eye tracking 43
5.1.1.4 High adoption in automotive, aviation, and other related industries 44
5.1.2 RESTRAINTS 45
5.1.2.1 Growth in automation in vehicles, advanced robotics, and smart factories 45
5.1.2.2 Growth in gesture recognition 46
5.1.3 OPPORTUNITIES 46
5.1.3.1 Increasing applications in fast-growing AR/VR market 46
5.1.3.2 Integration of eye-tracking technology into consumer electronics devices 47
5.1.4 CHALLENGES 48
5.1.4.1 Technology standardization for better interoperability 48
5.1.4.2 Development of low-cost eye-tracking systems for high-volume applications 48
6 INDUSTRY TRENDS 49
6.1 INTRODUCTION 49
6.2 VALUE CHAIN ANALYSIS 49
6.3 KEY INDUSTRY TRENDS 50
6.3.1 FOCUS ON DIVERSE INDUSTRIES—KEY TREND AMONG EYE-TRACKING TECHNOLOGY DEVELOPERS 50
6.3.2 INCREASED R&D AND PATENT FILING ACTIVITIES AMONG INDUSTRY LEADERS 50
7 EYE TRACKING MARKET, BY OFFERING 52
7.1 INTRODUCTION 53
7.2 HARDWARE 54
7.3 SOFTWARE 57
7.4 RESEARCH AND CONSULTING SERVICES 59
8 EYE TRACKING MARKET, BY APPLICATION 61
8.1 INTRODUCTION 62
8.2 ASSISTIVE COMMUNICATION 64
8.3 HUMAN BEHAVIOR AND MARKET RESEARCH 65

8.4 OTHER APPLICATIONS 67
8.4.1 AR/VR 67
8.4.2 AUTOMOTIVE VEHICLES 67
8.4.3 CONSUMER APPLICATIONS 67
9 EYE TRACKING MARKET, BY TRACKING TYPE 69
9.1 INTRODUCTION 70
9.2 REMOTE EYE TRACKING 71
9.3 MOBILE EYE TRACKING 75
10 EYE TRACKING MARKET, BY VERTICAL 80
10.1 INTRODUCTION 81
10.2 RETAIL AND ADVERTISEMENT 83
10.3 CONSUMER ELECTRONICS 86
10.4 HEALTHCARE AND RESEARCH LABS 88
10.5 GOVERNMENT, DEFENSE, AND AEROSPACE 91
10.6 AUTOMOTIVE AND TRANSPORTATION 94
10.7 OTHERS 97
11 GEOGRAPHIC ANALYSIS 101
11.1 INTRODUCTION 102
11.2 NORTH AMERICA 104
11.2.1 US 107
11.2.2 CANADA 108
11.2.3 MEXICO 108
11.3 EUROPE 108
11.3.1 UK 111
11.3.2 GERMANY 111
11.3.3 FRANCE 111
11.3.4 REST OF EUROPE 112
11.4 APAC 112
11.4.1 CHINA 115
11.4.2 JAPAN 115
11.4.3 SOUTH KOREA 115
11.4.4 REST OF APAC 116
11.5 ROW 116
11.5.1 MIDDLE EAST 118
11.5.2 SOUTH AMERICA 118
11.5.3 AFRICA 118

12 COMPETITIVE LANDSCAPE 119
12.1 OVERVIEW 119
12.2 MARKET RANKING ANALYSIS: EYE TRACKING MARKET, 2016 120
12.3 COMPETITIVE LEADERSHIP MAPPING 120
12.3.1 VISIONARY LEADERS 121
12.3.2 DYNAMIC DIFFERENTIATORS 121
12.3.3 INNOVATORS 121
12.3.4 EMERGING COMPANIES 121
12.4 COMPETITIVE SITUATION AND TRENDS 123
12.4.1 BUSINESS STRATEGY EXCELLENCE (25 COMPANIES) 123
12.4.2 STRENGTH OF PRODUCT PORTFOLIO (25 COMPANIES) 124
*Top 25 companies analyzed for this study are - Tobii AB (Sweden), Sensomotoric Instruments GmbH (Germany), SR Research Ltd. (Canada), Seeing Machines (Australia), EyeTracking, Inc. (US), PRS IN VIVO (US), Smart Eye AB (Sweden), LC Technologies, Inc. (US), Mangold International GmbH (Germany), Ergoneers GmbH (Germany), Eyetech Digital Systems, Inc. (US), Argus Science, LLC (ASL) (US), Imotions A/S (Denmark), Gazepoint (Canada), FOVE, Inc. (US), Abilia (Sweden), Google, Inc. (Eyefluence, Inc.) (US), Pupil Labs UG (Germany), Irisbond Crowdbonding S.L. (Spain), 7Invensun Technology Co. Ltd. (China), MiraMetrix, Inc. (Canada), Oculus VR (The Eye Tribe) (US), Lumen Research Ltd. (UK), Alea Technologies GmbH (Germany), Converus, Inc. (US)
13 COMPANY PROFILES 125
(Business Overview, Products Offered, Product Offering Scorecard, Business Strategy Scorecard, Recent Developments, Key Relationships)*
13.1 INTRODUCTION 125
13.2 TOBII AB 126
13.3 EYETRACKING, INC. 131
13.4 SEEING MACHINES LTD. 134
13.5 SMART EYE AB 138
13.6 PRS IN VIVO 142
13.7 SENSOMOTORIC INSTRUMENTS GMBH (APPLE INC.) 145
13.8 LC TECHNOLOGIES, INC. 149
13.9 EYETECH DIGITAL SYSTEMS, INC. 152
13.10 ERGONEERS GMBH 155
13.11 SR RESEARCH LTD. 158
13.12 KEY EMERGING AND INNOVATIVE PLAYERS 160
13.12.1 GAZEPOINT (CANADA) 160
13.12.2 IRISBOND CROWDBONDING S.L. (SPAIN) 160
13.12.3 PUPIL LABS UG (GERMANY) 161
13.12.4 LUMEN RESEARCH LTD. (UK) 161
13.12.5 EYESEE RESEARCH (BELGIUM) 162
13.12.6 CONVERUS, INC. (US) 162
13.12.7 ALEA TECHNOLOGIES GMBH (GERMANY) 163
*Details on Business Overview, Products Offered, Product Offering Scorecard, Business Strategy Scorecard, Recent Developments, Key Relationships might not be captured in case of unlisted companies.
14 APPENDIX 164
14.1 DISCUSSION GUIDE 164
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 167
14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 169
14.4 AVAILABLE CUSTOMIZATION 170
14.5 RELATED REPORTS 170
14.6 AUTHOR DETAILS 171

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