The European automotive camera market is poised to register a CAGR of over 20% during the forecast period (2020 - 2025).
- Camera technology in the automotive industry in Europe was introduced to monitor drivers’ attentiveness and may even act as an enabler for automated driving. There has been an increase in the installation of safety and driver assistance systems in light of the regulatory standards of CAFÉ, and EPA, as well as the NCAP Safety Assist Protocol program.
- With the increase in the adoption of automotive cameras, manufacturers are focusing on the optimization of the vehicle sensor architecture in order to achieve significant adoption in the market.
- ADAS features mostly dependent on cameras for recognizing other vehicles, pedestrians, obstacles, traffic signs, and lane lines. After that, the cameras send the information to supporting software which initiates a particular response by the vehicle according to the conditions.
- In 2019, the overall vehicle production in Europe declined due to the Brexit and global economic slowdown. Despite that, Europe holds the significant market share in the global automotive camera market. According to European Automobile Manufacturers' Association (ACEA), in first six months of 2019, EU passenger cars exports represented a value of Euro 62 billion a decline of 4.7% from last year first half.
Key Market Trends
ADAS and Autonomous Vehicle Will Fuel The Growth Of Automotive Camera Market.
The factor which is likely to fuel the demand of the automotive camera in Europe is the popularity of ADAS equipped car in the region. Leading automotive OEMs and camera manufacturers are spending a huge amount on research and development of cameras for making vehicles safer.
For instance, in 2019, Bosch has developed an MPC3 mono video camera for applications such as advanced driver assistance systems (ADAS) and autonomous driving. The new camera utilizes a multi-path approach and artificial intelligence (AI) for more efficient recognition and surrounds sensing.
Similarly, In 2019, FLIR Systems, Inc. has announced that its thermal sensing technology has been selected by Veoneer, for its contract of level four autonomous vehicle production, planned for 2021. FLIR thermal sensing cores are part of Veoneer’s fourth-generation thermal sensing system scheduled to launch in 2020.
Whereas in 2018, ZF has announced that it is teaming up with Mobileye, an Intel Company, forthe S-Cam4, advanced cameras. This camera has three lens Tri-Cam4 version for supporting advanced semi-automated driving functions and in addition to that it fulfills standard such as Euro NCAP pedestrian triggered automatic emergency braking (AEB).
Germany is Anticipated to Lead the European Automotive Camera Market
Germany is projected to grow at the highest rate in the region, as the country is also a leader in producing passenger cars amongst all member countries in the European Union. The German automotive industry accounts for more than 29% of the total EU automobile market. Although overall car sales of the country decreased by around 10% in 2019 compared to 2018 first half.
One of the recent trends witnessed in the market is the adoption of a camera-based system in place of mirrors. Market participants are developing and adopting a new digital rearview system for enhanced safety.
For instance, Magna’s developed an innovative ClearView automotive vision system in which pair of cameras quipped with mirrors which are used one inside the vehicle and one outside. The outside mirror is equipped with a self-cleaning camera which displays a live video inside the vehicle from the camera fitted outside.
Whereas in 2019, Mercedes-Benz replaced its conventional rearview mirrors with MirrorCam tech on the Actros truck. According to the company MirrorCam is able to improve traffic safety due to better visibility and with better aerodynamics fuel efficiency will be also increased.
The Europe Automotive Camera market is consolidated and majorly dominated by few players, such as Continental AG, Robert Bosch GmbH, and ZF Friedrichshafen AG. The market is highly driven by factors like advanced technology, growing investment in RandD projects, and growing market of electric and autonomous vehicles around the region. The automotive camera manufacturers are looking for strategic partnerships with the established OEMs to achieve a contract to supply the entire camera system to them. For instance,
- In 2019, Owl has launched an LTE security camera, the two-way camera can be plugged into a car’s on-board diagnostics port and it can be accessed anytime via the Owl mobile app.
- In January 2020, Gentex Corporation and Aston Martin announced that they have jointly developed a rear vision system for future Aston Martin vehicles. It features a camera monitoring system (CMS) that uses three cameras that will improve the driver’s vision in the traffic.
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