The global childrenswear market is projected to register a CAGR of 8.76% during the forecast period 2020 -2025.
- Increasing product customization, innovation, affordable pricing of children apparel and footwear products are driving the market growth across the globe.
- The growing influence of social media and celebrities on children and their parents has encouraged children’s apparel industry to evolve with changing trends. For instance, in 2017, Boots Mini Club collaborated with British television celebrity Fearne Cotton in the UK to introduce new children’s apparel line.
Key Market Trends
Innovation Product Material and Design to Drive the Childrenswear Market Growth
Increasing innovation in apparel design and material by key players is influencing the sales of various childrenswear across the globe. The purchase decision in childrenswear is highly dependent on the quality of product material, variety, prices and availability of the products which is supporting the market growth. Increasing expenditure on children’s apparel and footwear products, and product suitability with baby’s skin which is influencing the market growth. Additionally, aggressive promotion strategies by key players in encouraging consumers to buy childrenswear through online platforms which are likely to witness significant growth in upcoming years. Clothing allergy or textile contact dermatitis is common for many children which are mainly caused due to the materials and substances embedded within the textile. Due to this reason, many players such as PACT, L'ovedbaby, Hanna Andersson, and Penguin Organics are coming up with organic baby clotheslines that are likely to change the childrenswear market dynamics during the forecast period.
Asia-Pacific Holds Significant Market Share
Asia-Pacific is likely to hold significant market share over the forecast period owing to growth in the infant population especially in developing countries like India and China. Robust economic growth and rising household incomes are expected to increase consumer spending on children’s apparel and footwear products in the Asia-Pacific region. The growth in the number of high nets worth individuals and urbanization in Middle East countries especially Saudi Arabia, Qatar, and the UAE, is creating huge opportunities for luxury children’s apparel brands to enter in the apparel market of these countries which is driving the childrenswear market growth in Middle East region. For instance, many international luxury childrenswear brands such as Dolce & Gabbana, Stella McCartney, and Gucci offer luxury children's apparel in the product in the Middle East and North America region. Furthermore, the growing operational expansion of key players in African countries is likely to boost the market growth in the Africa region during the forecast period.
Some of the major key players in the childrenswear market, globally includes Carter's, Inc., Adidas AG, Benetton Group S.r.l., The Gap, Inc., Nike, Inc., Disney Consumer Products, American Apparel In, Dolce & Gabbana, among others.
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