“Batter & breader premixes markets projected to grow at CAGRs of 6.0% and 5.3%, respectively”
The global batter premixes market is estimated at USD 886.6 million in 2018. It is projected to reach USD 1,186.4 million by 2023, at a CAGR of 6.0% from 2018. Furthermore, the global breader premixes market is estimated at USD 430.8 million in 2018. It is projected to reach USD 557.7 million by 2023, at a CAGR of 5.3% from 2018. The major drivers of the batter & breader premixes market include the increasing consumption of processed meat products and the growing number of quick-service restaurants in developing economies. Batter & breader premixes are widely used as a coating for deep-fried foods. They improve the appearance of the food product and make it light, crispy, and flavorful. In addition, batter & breader premixes impart flavor, texture, and color to meat products and enhance the overall cooking process. Such advantages offered by these coating products are expected to drive the global batter & breader premixes market during the forecast period.
However, volatile commodity prices may act as the major restraining factors for the batter & breader premixes market.
“Adhesion batter segment, by batter premix type, is projected to be the fastest-growing from 2018 to 2023”
The adhesion batter segment is projected to grow at the highest CAGR among all batter premix types from 2018 to 2023. Adhesion batter is used to stick crumbs and breading on a food product. It is made from starch and is characterized by its high solid content and low viscosity. The adhesion batter binds the outer layers of coating to the food product by creating a cohesive layer between them. It aids in controlling the pick-up of breading, which reduces crumb fall-off and prevents surface voids. Adhesion batter plays an important part in overall coating systems. It ensures that the outer coatings are well adhered to the product during reheating and other food processing activities. Such benefits offered by adhesion batter are expected to drive the demand for this segment during the forecast period.
“Crumbs & flakes segment, by breader premix type, is projected to be the fastest-growing from 2018 to 2023”
Bread crumbs provide a crunchier outer coating layer to the final product. The growing demand for this type of breader premix in several meat applications such as fish fingers, mini fillets, goujons, chicken nuggets, and pork escalopes is projected to drive this segment during the forecast period.
“North America is estimated to contribute to the largest share of the global batter & breader premixes market in 2018”
The batter & breader premixes market in the North American region held the largest share, globally. The increase in demand for convenience food items in the meat and seafood category—chicken wings, chicken breast strips, pork rinds, breaded & battered pork, meat patties, and breaded shrimp—has driven the demand for batter & breader premixes in this region. The US is projected to dominate the North American batter & breader premixes market during the forecast period. The rise in demand for batter & breader premixes, owing to their advantages such as better visual appeal, texture, and taste, as well as the increasing popularity of the meat and seafood products coated with batters and breaders, have been the key driving factors of this market.
By Company Type: Tier 1 – 35%, Tier 2 – 45%, and Tier 3 – 20%
By Designation: C level – 35%, D level – 25%, and others 45%
By Region: Europe – 40%, Asia Pacific – 30%, North America – 20%, RoW – 10%
Major players in this market include Kerry (Ireland), Bunge Limited (US), Associated British Food (UK), Showa Sangyo (Japan), McCormick & Company (US), Euroma (Netherlands), Newly Weds Foods (US), Coalescence (US), House-Autry Mills (US), Lily River Foods (US), Blendex Company (US), CEEBEE Chemical (Malaysia), Prima (Singapore), Shimakyu (Japan), BRATA Produktions (Germany), Solina (France), and Bowman Ingredients (UK).
The report focuses on batter & breader premix products for different types and regions. It aims at estimating the size and future growth potential of this market across different segments—type, application, and region. Furthermore, the report includes an in-depth competitive analysis of the key players in the market along with their company profiles, competitive landscape, recent developments, and key market strategies.
Reasons to buy this report:
• To get a comprehensive overview of the global batter & breader premixes market
• To gain wide-ranging information about the top players in this industry, their product portfolios, and key strategies adopted by them
• To gain insights of the major countries/regions in which the batter & breader premixes market is flourishing