South America Hair Conditioner market is projected to grow at a CAGR of 4.5% during the forecast period (2020 - 2025).
- People are attracted to organic conditioners that do not have petroleum-based ingredients and have a calm fragrance in it. Conditioners with multi-benefits that benefit hair in all kinds of climatic conditions are gaining more attention.
- Increased consumer awareness about the benefits of natural and organic ingredients in hair care products has fueled the demand for active ingredients in hair conditioners. The trend for natural hair conditioner is quite active in hair care products with many companies launching products focused on active botanical ingredients to attract the consumer.
Key Market Trends
Increased Demand for Hair Care Products
Increased hair loss due to changing lifestyles and exposure to the environment have primarily driven the hair care products market growth. The growing awareness about hair care products through social media, magazines, and TV advertisements is encouraging consumers to purchase various hair care products. Moreover, the growing inclination of the consumers to use hair loss treatment products instead of hair loss treatment solutions due to high cost involving lesser therapy and hair transplant surgery is supporting the sales of hair loss treatment products, such as shampoos and conditioners. Thus, at present, consumers use hair care products not only to protect their hair and scalp and cover gray hair but also to look presentable or to enhance the aesthetic appeal.
Supermarket/Hypermarket Holds a Significant Share
Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets are dominant channels for the sales of hair care products including hair conditioner. The factors, such as business expansion, rising number of hypermarkets and supermarkets add to the sales of these retail formats and significantly contribute to the growth of their overall market. The availability of a variety of brands has been a key factor for the increasing consumer preferences, as customers want to make fewer trips to the store and receive more value for their money, which, in turn, has also increase the sales. Thus, customers find it beneficial to shop from such retail stores, as they offer attractive discount offers and schemes.
The hair conditioner market is highly competitive, with the presence of various international and domestic players. The key players in the market are focusing on leveraging opportunities posed by emerging markets, to expand their product portfolio, thus, catering consumer's needs for various hair concerns. Some of the major players in the global shampoo market are, L'Oréal SA, Unilever PLC, The Procter & Gamble Company, Kao Corporation among others.
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