The market for quinoa seeds in the United States is estimated to register a CAGR of 5.4% in terms of consumption during the forecast period of 2020-2025. More than 70% of the market is accounted for by the United States. Market fragmentation is the major issue related to the quinoa seed market. This fragmentation includes small landholdings of farmers in North American countries. Moreover, the uncertain rise and fall in prices, due to high demand in the Western nations, and unpredictable weather conditions have made the market unstable at the global level.
Key Market Trends
Changing Consumption Patterns and Increasing Health Awareness
The nutritional characteristics of quinoa seeds are especially attractive, due to its high protein content, gluten-free properties, and high fiber content. The demand for organic quinoa is particularly on the rise in North America, as awareness regarding both health and environment is increasing among consumers. Quinoa is particularly considered a health food. Moreover, there is increasing awareness regarding its nutritional properties, which has led to higher demand for quinoa in North America.
The United States is the Largest Exporter
The United States is one of the largest exporters and consumers of quinoa seeds in North America. Canada imported 3,526 metric tons from the United States in 2018. The exports were valued at USD 15,634.4 thousand in 2019 and are projected to reach USD 17,385.8 thousand by 2025, while witnessing a CAGR of 1.78%, during the forecast period (2020-2025). Canada and Hong Kong were the major export destinations for the US quinoa seed exports, and Canada accounted for 77.8 % of the total US quinoa exports in 2018. The exports are expected to increase during the forecast period, as the imports and domestic production of quinoa in the country is on the rise and the demand for quinoa seeds is also increasing, globally, due to the inclination towards healthy eating
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