North America Perms and Relaxants market is projected to grow at a CAGR of 4.11% during the forecast period 2020 - 2025.
- Increased preference for hairstyling, changing lifestyle, urbanization, and marketing and promotional activities are the primary factors fueling the market growth of perms and relaxants. Relaxants dominate the market due to increasing preference among women for a natural hairstyle.
- The growing number of young consumers who adopt various hairstyles appropriate for work are increasingly preferring relaxer-free natural hair. This trend is more dominant among the women population which are the primary consumers of relaxants.
Key Market Trends
Relaxants dominate the market
The ongoing trends in the fashion world are fascinating the population of the larger economies of the region and the corresponding population is being readily inclined towards hair relaxing products. Furthermore, The trendy young consumers who adopt various hairstyles appropriate for work are increasingly preferring relaxer-free natural hair. This trend is more dominant among the women population which are the primary consumers of relaxants.
United States holds a Prominent Share in the Market Studied
The surge in demand for hair care products rise in the aging population, and an increase in hair fall problems is likely to contribute to the market growth during the forecast period in the United States. Moreover, increasing penetration of social media, magazines, and TV advertisements is encouraging consumers to purchase various hair styling products in boosting the perms and relaxants market in the region.
The declining trend for hairstyling due to consumer awareness of the harmful effects of chemicals is the primary factor that has negatively affected the market growth to an extent. However, this is the right platform for the manufacturers on which they can develop remedies to cater to the demands for safer products, as put forward by the hesitant customers. Moreover, the major players are opting to indulge in geographical expansions and partnerships in order to broaden their consumer base and strengthen their distribution networks.
Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support