The Middle East & Africa UHT milk market is growing at a CAGR of 4.8% during the forecast period (2020-2025).
- Rising demand for western packaged milk products with longer shelf life and lack of proper supply chain structure that demands cold storage for fresh milk triggered the demand for UHT milk. Changing lifestyle as consumer’s exposure to western-style food products mainly among the sizeable young population is further driving the UHT milk market growth. Furthermore, due to the poor cold chain setup in the developing countries of the region, the UHT milk consumption share is increasing as compared to non-UHT milk consumption.
- However, the loss of nutritional value during the production process and its high price as compared to normal milk are the major restraints of its market growth.
Key Market Trends
Saudi Arabia to Drive The Regional Market
Saudi Arabia is recorded to become one of the largest markets which accounts for about half of the value consumption in the region. The high concentration of the Saudi population in younger age demographics lends toward the growing convenience trend and is responsible for driving the UHT milk market. Furthermore, demand for UHT milk in Saudi Arabia will be driven by high levels of disposable income among the millennials and appetite for new consumption opportunities by the youth. Moreover, an increasing need for products that require minimal refrigeration is expected to boost market growth for the product. In addition, lack of infrastructure and cold chain facilities to store fresh milk in Egypt further accelerated the UHT milk market.
Supermarkets/Hypermarkets to Drive The UHT Milk Market
Supermarkets/Hypermarkets is considered an important distribution channel for the Middle East & Africa region where the proliferation of hypermarkets has increased significantly. These retailers are heavily dependent on importers. Most supermarkets have a direct purchasing capacity. These same supermarkets carry out significant imports of dry, refrigerated, and dairy products. Also, the regional milk market is increasingly dominated by a small number of large companies, which makes entering the market incredibly difficult, particularly with regard to business expansion. The main supermarket chains in the region are Carrefour, Tamimi, Alhaggi, ForsanFoods, Hyper Panda, Geant, Othaim, Astra Arab Supply and Trading, among others.
The Middle East & Africa market for UHT milk is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. For instance, in August 2017, Koita's launched organic UHT milk in a convenient tetra pack with a twist cap and offering door-to-door service. The product is made from grass-fed cow milk with unique pasteurization process, which makes it taste, like fresh milk with halal-certified vitamin A and D3.
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