The Middle-East & Africa Cereal Bar Market is projected to register a CAGR of 6.5% during the forecast period 2020-2025.
- Increased influence of westernization, on-the-go healthy breakfast demand, and expanding retail distribution channels are some of the factors driving the market. Busy lifestyles demanding nutritional packaged products fueled the market demand.
- The increased obese population in the region, mainly in the Middle East, are demanding healthy cereal alternatives to bakery products, such as biscuits and other snacks. Indulgence remains the key trend in confectionery sales, which drive the cereal bar market.
Key Market Trends
Increased Preference for on-the-go Breakfast, Convenience, and Meal Replacement Products
In the Middle-East & Africa, a vast majority of adults consume cereal bars, with two-thirds of these interested in nutritionally beneficial bars. At present, stores are heavily flooded with all types of snack bars, like protein-rich bars, nutritious bars, gluten, and sugar-free bars, which attract various groups of consumers. Moreover, in the energy/nutrition bar category, companies are coming up with new flavor and ingredient introductions, along with improvements in taste and mouthfeel, which have made the future of these products look a lot more interesting.
UAE holds a Prominent share in the market studied
High protein snack products, convenient pack size, and packaging material are on the rise among consumers, owing to the growing demand for healthy packaged food. On-the-go snacking is the primary energy bar market trends. Emerging free-from, organic, vegan, and raw food trend in the United Arab Emirates is expected to drive energy bar demand. Supporting efforts from the government to fight against health-related issues, increased awareness among consumers. Many leading retailers expand their selection of healthier food products on shelves to cater to consumer growing demand for healthy products.
The Middle East & Africa Cereal Bar market is competitive, with many foreign players occupying major share. Innovative product launch and clean label ingredients are the various strategies adopted by these players. Some of the players in the market studied are Rise Bar, General Mills Inc., BioNutritional Research Group, Inc (Power Crunch), Clif Bar & Company, among others.
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