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インテリジェントバーチャルアシスタント市場ー業界洞察、主要プレーヤー・企業別、成長機会別、最新傾向別、開発別、主要な成長ドライバー別、主要な課題別によってセグメンテーション、予測 2023年


[ 英語タイトル ] Intelligent Virtual Assistant Market by Product (Chatbots, IVA smart speakers), User Interface (Text-based, Text-to-speech based, Automatic Speech Recognition), Industry (Consumer Electronics, BFSI, Retail), and Geography - Global Forecast to 2023


Product Code : MNMSE00108924
Survey : MarketsandMarkets
Publish On : July, 2021
Category : Semiconductor and Electronics
Study Area : Global
Report format : PDF
Sales price option (consumption tax not included)
Single User USD5650 / Question Form
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[Report Description]

“Intelligent virtual assistant market projected to grow at a CAGR of 38.82% during the forecast period”
According to the new market research report on intelligent virtual assistant (IVA), the market is expected to be worth USD 17.72 billion by 2023 from USD 2.48 billion in 2017, growing at a CAGR of 38.82% between 2017 and 2023. The growth of the IVA market can be attributed to the growing application of IVA in automated customer support services and smart home systems. The lack of accuracy in chatbots is the main restraining factor for the IVA market.
“The market of automatic speech recognition held the highest market share in 2016”
The automatic speech recognition (ASR)-based IVAs held the highest market share in 2016. Automatic speech recognition (ASR) is used in smart speakers. ASR-based IVAs are growing in terms of usage because of the increasing demand for smart speakers in home automation systems especially in North America and Europe. The smart home appliances are driving the demand for smart speakers in the market.
“Consumer Electronics sector accounted for the highest market share in 2016”
The Consumer electronics sector accounted for the highest market share among BFSI, healthcare, education, retail, government, utilities, travel and hospitality, and others. Smart speakers are highly in demand for smart home appliances such as wireless-connected thermostats, refrigerators, washing machines, and others. Smart speakers are used in controlling such devices; hence, consumer electronics held the highest share of the market in 2016.
“RoW and Asia Pacific to be the fastest-growing markets during the forecast period”
North America accounted for the largest share of the overall IVA market in 2016 due to the early availability and, thus, the increasing adoption of IVA smart speakers. APAC and RoW are the fastest-growing IVA markets. This is mainly because of the presence of the countries such as China and India where technological adoption is happening at a very high rate. Therefore, this region is also expected to continue its growth at the highest rate from 2017 to 2023.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews of key opinion leaders in the IVA market were conducted. The break-up of primary participants for the report is shown below:
• By Company Type – Tier 1– 65%, Tier 2 – 15%, and Tier 3 – 20%
• By Designation – C-Level Executives – 55%, Directors – 15%, and Others – 30%
• By Region – North America – 20%, Europe – 10%, APAC – 40%, South America –12%, and the Middle East and Africa – 18–30%
The report profiles key players in the IVA market with their respective market share analysis. Key players profiled in this report are Alphabet (US), Amazon (US), Apple (US), Nuance Communications (US), IBM (US), Microsoft (US), Samsung Electronics (South Korea), Inbenta Technologies (US), Baidu (China), and Blackberry (US).

Study Coverage:
The research includes the segmentation of IVAs on the basis of product, user interface, type, and industry. By product, IVAs are segmented as chatbots and IVA smart speakers. By user interface, IVAS are segmented as text based, text-to-speech based, automatic speech recognition (ASR), and others. IVAs are segmented by type as rule based and conversational AI based. IVAs are used in industries such as consumer electronics, BFSI, healthcare, education, retail, government, utilities, travel and hospitality, and others. It also includes major drivers, restraints, opportunities, and challenges for the IVA market. Opportunities in the market have been defined for stakeholders, along with the details of the competitive landscape for the market leaders. Strategic profiling of the key players in the IVA market has been done, and the players’ market rankings and core competencies have been comprehensively analyzed. There is an Illustrative competitive leadership mapping of 25 global companies in the report.
Reasons to buy the report
1. This report segments the IVA market comprehensively and provides the closest approximations of the size of the overall market and its subsegments across verticals and regions.
2. The report helps stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders better understand a competitor and gain more insights to improve their position in the business. The competitive landscape section includes competitor ecosystem and strategic developments.

TABLE OF CONTENTS

1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 DEFINITION 12
1.3 MARKETS COVERED 13
1.3.1 MARKET SEGMENTATION 13
1.3.2 YEARS CONSIDERED FOR THE STUDY 13
1.4 CURRENCY 14
1.5 LIMITATIONS 14
1.6 STAKEHOLDERS 14
2 RESEARCH METHODOLOGY 15
2.1 RESEARCH DATA 15
2.1.1 SECONDARY DATA 16
2.1.1.1 List of major secondary sources 16
2.1.1.2 Secondary sources 17
2.1.2 PRIMARY DATA 17
2.1.2.1 Primary interviews with experts 17
2.1.2.2 Breakdown of primaries 18
2.1.2.3 Primary sources 18
2.2 SECONDARY AND PRIMARY RESEARCH 19
2.2.1.1 Key industry insights 19
2.3 MARKET SIZE ESTIMATION 20
2.3.1 BOTTOM-UP APPROACH 20
2.3.2 TOP-DOWN APPROACH 21
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 23
2.5 RESEARCH ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE OPPORTUNITIES IN THE IVA MARKET 29
4.2 NORTH AMERICA: IVA MARKET, BY INDUSTRY AND COUNTRY 30
4.3 IVA MARKET, BY TYPE 30
4.4 IVA MARKET, BY PRODUCT 31
4.5 IVA MARKET, BY GEOGRAPHY 31

5 MARKET OVERVIEW 32
5.1 INTRODUCTION 32
5.2 EVOLUTION OF THE MARKET: INTELLIGENT VIRTUAL ASSISTANT MARKET 32
5.3 MARKET DYNAMICS 33
5.3.1 DRIVERS 33
5.3.1.1 Demand for automation in customer service 33
5.3.1.2 Integration of speaker-based virtual assistants and smart home appliances is driving the market of smart speakers 34
5.3.1.3 Increasing adoption of chatbots because of the availability of low-cost software modules for chatbot design 34
5.3.2 RESTRAINTS 34
5.3.2.1 Lack of accuracy in chatbot 34
5.3.2.2 System integration complexities add to the cost of smart speakers 34
5.3.3 OPPORTUNITIES 35
5.3.3.1 Gesture recognition technology will add value to IVA 35
5.3.3.2 Multi-language support in IVAs will increase its market penetration. 35
5.3.4 CHALLENGES 36
5.3.4.1 Lack of awareness in developing countries 36
5.3.4.2 Limited market reach of IVA smart speakers in developing countries. 36
6 INDUSTRY TRENDS 37
6.1 INTRODUCTION 37
6.2 VALUE CHAIN ANALYSIS 37
6.3 STARTUP SCENARIO 38
7 INTELLIGENT VIRTUAL ASSISTANT MARKET, BY PRODUCT 39
7.1 INTRODUCTION 40
7.2 CHATBOT 41
7.2.1 CHATBOT MARKET BY DEPLOYMENT 45
7.2.1.1 Stand-alone 45
7.2.1.2 Web-based 46
7.2.2 CHATBOT MARKET BY OFFERING 47
7.2.2.1 Software 47
7.2.2.2 Services 48
7.3 IVA SMART SPEAKERS 48
8 INTELLIGENT VIRTUAL ASSISTANT MARKET, BY USER INTERFACE 51
8.1 INTRODUCTION 52
8.2 TEXT BASED 54
8.3 TEXT-TO-SPEECH-BASED 55
8.4 AUTOMATIC SPEECH RECOGNITION (ASR) 55
8.5 OTHERS 57
9 INTELLIGENT VIRTUAL ASSISTANT MARKET, BY TYPE 58
9.1 INTRODUCTION 59
9.2 RULE-BASED 60
9.3 CONVERSATIONAL AI-BASED 60
10 INTELLIGENT VIRTUAL ASSISTANT MARKET, BY INDUSTRY 62
10.1 INTRODUCTION 63
10.2 CONSUMER ELECTRONICS 64
10.3 BFSI 66
10.4 HEALTHCARE 67
10.5 EDUCATION 67
10.6 RETAIL 68
10.7 GOVERNMENT 69
10.8 UTILITIES 70
10.9 TRAVEL & HOSPITALITY 71
10.10 OTHERS 72
11 GEOGRAPHIC ANALYSIS 73
11.1 INTRODUCTION 74
11.2 NORTH AMERICA 76
11.2.1 US 80
11.2.2 CANADA 81
11.2.3 MEXICO 81
11.3 EUROPE 81
11.3.1 GERMANY 85
11.3.2 FRANCE 85
11.3.3 UK 85
11.3.4 REST OF EUROPE 85
11.4 ASIA PACIFIC 86
11.4.1 JAPAN 90
11.4.2 CHINA 91
11.4.3 AUSTRALIA 91
11.4.4 INDIA 91
11.4.5 REST OF APAC 91
11.5 ROW 92
11.5.1 MIDDLE EAST AND AFRICA 92
11.5.2 SOUTH AMERICA 92

12 COMPETITIVE LANDSCAPE 95
12.1 OVERVIEW 95
12.2 MARKET RANKING ANALYSIS, 2016 96
12.3 COMPETITIVE SCENARIO AND TRENDS 97
12.3.1 PRODUCT LAUNCHES 98
12.3.2 ACQUISITIONS 100
12.3.3 PARTNERSHIPS/COLLABORATIONS/AGREEMENTS 100
13 COMPANY PROFILES 101
(Business overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments, Key relationships)*
13.1 MICROSOFT 101
13.2 NUANCE COMMUNICATIONS 104
13.3 SAMSUNG ELECTRONICS 107
13.4 ALPHABET 110
13.5 APPLE 113
13.6 AMAZON 116
13.7 INTERNATIONAL BUSINESS MACHINES (IBM) 118
13.8 BAIDU 120
13.9 BLACKBERRY 123
13.10 INBENTA TECHNOLOGIES 126
13.11 INNOVATORS 128
13.11.1 FACEBOOK 128
13.11.2 COGNITIVE CODE 128
13.11.3 ARTIFICIAL SOLUTIONS 129
13.11.4 UNIFIED COMPUTER INTELLIGENCE 129
13.11.5 MYCROFT AI 130
*Details on Business overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments, Key relationships might not be captured in case of unlisted companies.
14 APPENDIX 131
14.1 INSIGHTS FROM INDUSTRY EXPERTS 131
14.2 DISCUSSION GUIDE 132
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 136
14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 138
14.5 AVAILABLE CUSTOMIZATIONS 140
14.6 RELATED REPORTS 140
14.7 AUTHOR DETAILS 141

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