The global market for specialty fertilizers was valued at USD 17.2 billion in 2018 and is projected to grow at a CAGR of 7.5% during the forecast period (2020 – 2025).The drivers identified in the market are increasing global area under precision farming, increasing incidence of fertilizer leaching, need for improvement of fertilizer use efficiency and favourable government policies.The restraints identified in the market lack of affordable product options for farmers and slow pace of research and development.
Key Market Trends
Increasing Global Area under Precision Farming is driving the market.
Over the past two decades, PF (precision farming) has successfully made the transition from being an academic research topic to a highly beneficial practice in the field of agriculture. Around 70-80% of the new equipment purchases has been deemed to contain some form of PF tools. An important component of precision farming is the provision of right dosage of nutrients to crops, at the right time. Specialty fertilizers serve as important inputs in precision farming, satisfying this need.
North America dominates the market
The North American region accounts for the largest market share of the global specialty fertilizers market, with the US being its fastest-growing market in the region. From the beginning, specialty fertilizers’ high cost with respect to other nitrogenous fertilizers has restricted their utilization in large-scale production of commodity crops, such as corn, sorghum, wheat, and canola. However, they are commonly used in specialty, high-value crops, such as vegetables, orchards, nurseries, seed production, etc. Today, their use is limited but is increasing in row crops, primarily due to higher grain prices, environmental concerns, and regulations.
Companies in the global fertilizer market are not only competing based on product quality and promotion but also are focused on strategic moves aimed at occupying larger market shares.Acquisitions, new product launches, and expansions are some of the major strategies opted by the market leaders in this domain. Many players in the US are well-established and are the market leaders in specialty fertilizers. Some of the major players are Yara International, Mosaic Company, Israel Chemical Limited, Nutrien Limited, and Eurochem Group, among others.
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