France Energy Bar Market is projected to grow at a CAGR of 4.7% during the forecast period (2020 - 2025).
- Convenience and nutritional product demand are the major factors, driving the market. The increased healthy snacking trend is another major factor driving the market. Moreover, the increasing demand is offering a great opportunity for market expansion.
- Manufacturers attract consumers through ample options of flavors, tastes, and health benefits, therefore, boosting the sales and revenue segments. Furthermore, companies are launching innovative products to cater to consumer concentration.
Key Market Trends
Rising Demand from Individuals Engaged in Sports Activities
Energy bars are supplemental bars containing several healthy ingredients that can satisfy a sweet tooth, be nutritious, replace a meal, and provide health benefits, along with being a tastier alternative to the available bars in the market. Regular exercisers and everyday consumers are looking for an extra boost in their workouts, thus, pushing the consumption of energy bars. Consumers in the current market want to live a healthy and active lifestyle. Additionally, the ones who are active via recreations are increasingly opting for some of the other kind of nutrition products, so as to complement their work-out sessions and to obtain purified nutrients that are effective in producing the desired physique.
Supermarket/Hypermarket is the Preferred Channel
Supermarkets/ hypermarkets provide a super-sized shopping experience, with suitable display and assortments of indulgent snacking products. The proximity factor of these channels, especially in bigger cities and metropolitan areas, confers them an added advantage of influencing the snacking habits of consumers. The positioning of functional snacks drives its sales growth in the mass merchandiser channels, as snack bars and other related products are often placed at the entrance, end of aisles display, in island bins, at the checkout, and/or in the designated snack-food aisles, that invariably attract consumers’ attention.
The market studied is highly competitive and fragmented, with the presence of some prominent players. Product innovation was the most preferred strategy adopted by the majority of key players in the market studied. The key players in France's energy bar market are PepsiCo, Clif Bar & Company, The Kellogg Company, and Kind LLC among others.
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