The forage seed market is projected to register a CAGR of 9.2%, during the forecast period (2020-2025).
- The major share in the forage seed market is occupied by North America, followed by Europe, Asia-Pacific, South America, and Africa.
- The major factors driving the forage seed market are the increasing demand for dairy products, the increasing demand for animal products, consumer preference for organic food and feed products, shrinkage of open land for animal grazing, and increasing specialized feed requirement due to the introduction of high yielding cattle.
- Some of the restraints identified in the studied market are adverse climatic conditions, time-based incentive returns requiring significant investments, and the unwillingness of farmers to pay for high-quality forage seeds.
Key Market Trends
Growing demand of meat and meat products
The highest growth of meat consumption is expected from the Asia-Pacific and Latin American regions, because of changing diet patterns, urbanization, population, and economic growth. For example, China consumes around 28% of the world’s meat, including half of its pork, and an average Chinese person eats around 63 kg of meat a year. The worldwide economic downturn has had a very limited effect on the global meat market, which has maintained its positive outlook. Globally increasing population trends are also supporting the growth of the world meat and seafood market. Increasing life expectancy, limited availability of land and water resources for animal feed production, and increasing use of these resources for food and ethanol production are increasing the demand for animal feed in the global meat industry.
Countries, such as India, China, Brazil, and Russia are among the world’s fastest-growing economies; a rise in per capita income is expected to shift dietary preferences toward protein-rich diets. However, meat consumption patterns will likely remain significantly different in various parts of the world, because of cultural, religious, and other consumer preference factors in different countries. Hence the more consumption of meat will drive the global future forage seed market during the forecasting period.
Environmental regulations surrounding the global compound feed industry, and strict regulations on few feed additives, like antibiotics, are acting as challenges to the compound feed market, thereby affecting the livestock industry.
North America Dominates the Forage Seed Market
Currently, North America is the largest forage seed market. Alfalfa is the largest traded seed among all the categories, and in the United States alone, it accounted for a share of 27% of the market value in 2018. Currently, the United States occupies the largest market share (48%). Favorable weather conditions and an ever-increasing domestic and international demand are driving the growth in the North American forage seed market. Weather in the North American region is a major reason behind the decline of demand in the forage seed market. To counter this effect, in December 2017, Grassland Oregon, a seed company based in Salem, Oregon, launched FIXatioN Balansa and Frosty Berseem clovers, making them available to producers in Canada. Both varieties are capable of withstanding temperatures as cold as -26°C and -5°C, respectively.
In the forage seed market, companies are not only competing based on product quality and promotion, but also focused on strategic moves to hold larger market shares. Major acquisitions are taking place between companies to expand the forage seed business. One such acquisition has been witnessed between AgReliant Genetics and Golden Acres Genetics. The players in the market are investing heavily in this market, in order to develop new products. Dairyland Seeds, which is a part of DowDuPont, introduced seven new products under its forage seed category for the 2018 planting season. The highlights for these new products are the new genetics and expanded trait packages giving them an edge above their competitors.
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