Europe market for halal food and beverages is projected to grow at a CAGR of 5.1 % during the forecast period (2020 to 2025).
- The market for halal foods is growing rapidly which indicates the inclination of other community consumers toward halal foods. Thus, there is quite a huge opportunity for halal companies to even consider the non-Muslims population as their target consumers.
- Manufacturers have been trying to make changes in the entire value chain from raw material, product development to finished product packaging, marketing and spreading the benefits of consuming these products along with the social media advertisements.
Key Market Trends
Rising Demand for Halal Certified Products
With the exponential growth of Europe's Muslim population in recent years, thousands of tons of religiously slaughtered halal meat is now entering the general food chain, where it is being also consumed by the non-Muslim population as they are aware of the health benefits. To cater to this growing demand, an increasing number of retail formats are selling halal food products and it is mandatory for supermarkets to label foods containing halal meat. The retail chains like Tesco, Sainsbury's, Marks & Spencer, and Waitrose sell halal food, including halal meat, confectionery, bread, cereals, and snacks. As the dynamics within the Muslim world change and globalization trends continue to shape consumers’ tastes, habits, and spending patterns across the world, the acceptance for halal-based foods, and beverages is projected to grow in Europe during the forecasted period.
France Holds a Significant Share in the Market
France has the largest population of Muslims in Europe and the halal offerings have also moved upscale, from the traditional neighborhood butcher who sold meat slaughtered in accordance with Islamic law, to a significant presence in French food industries, supermarkets, and even restaurants. Since the market demand for halal food is constantly developing, supermarkets have started increasing their services and dedicated more shelves to this kind of product. For instance, Casino France's second-largest supermarket chain has even created its own halal product line, which it markets under the name Wassila. In France, the government is only involved in halal certification to the extent that it has designated the three main mosques as the only distributors of permits for halal slaughter.
The Europe halal food and beverage market is highly fragmented with several players competing to get a major share in the market. The major manufacturers operating in the market are focusing on expanding their presence and developing various flavors in various product segments, partnerships and mergers and acquisitions in order to cater to the needs of consumers. The key players are Nestle SA, American Halal Company, Inc., Prima Agri-Products, Tahira Foods and Bilal Group among others.
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