Europe Bakery Products Market is expected to grow at a CAGR of 3.12% during the forecast period (2020–2025).
- The developed markets of Western Europe in bakery products are matured and saturated, as compared to the emerging markets of Eastern Europe that are driving the sales of biscuits and bread, in particular, owing to the high demand for convenient food products.
- Europeans are increasingly opting for baked products that are low in calories, and yet, are as tasty as their traditional counterparts. Bread and rolls is the dominating category that has seen ingredients-level, value-addition, and gluten-free varieties.
Key Market Trends
Bread Remains the Mainstay in the Bakery Industry
The primary driver for the growth of the bread segment in the European countries is the increasing demand for bread containing whole grain, high in fiber, gluten-free, or healthy and fortified bread. Such products are becoming increasingly popular with consumers, due to the enhanced uptake of the healthy lifestyle concept. In the developed countries, competition is uneven, due to product diversity and a large number of informal channels that produce bread. Moreover, packaged bread sales outnumbered unpackaged bread sales in European countries.
Germany Witness a Significant Share in Europe Bakery Products Market
Germany is estimated to be the market leader in the European baked products markets. United Kingdom baked products to market that are expected to grow at a CAGR of xx%. Baked goods continue to enjoy the status as household staples, and their sales are driven by the fact that they constitute a fundamental part of the British diet. Although, per capita consumption of bread is one of the lowest in the United Kingdom, toast/rusk as a preferred breakfast with almost 70% of households using bread in lunch or breakfast on a daily basis. which in turn, boosting the bakery product market in the region.
The European bakery product market is highly competitive, particularly with the significant presence of numerous global and regional players. Some of the major players in the Europe bakery product market are BIMBO, Associated British Foods Plc, Mondelez International, Kellogg Company, Alpha Baking Company Inc. among others.
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