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[ 英語タイトル ] Dietary Supplements Market by Type (Vitamins, Minerals, Botanicals, Amino acids, Enzymes, Probiotics), Function (Additional, Medicinal, Sports Nutrition), Mode of Application (Capsules, Tablets, Liquid), Target Customer and Region- Global Forecast to 2026


Product Code : MNMFMCG00114074
Survey : MarketsandMarkets
Publish On : May, 2021
Number of Pages : 217
Category : FMCG and Food
Study Area : Global
Report format : PDF
Sales price option (consumption tax not included)
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[Report Description]

According to MarketsandMarkets, the global dietary supplements market size is estimated to be valued at USD 136.2 billion in 2020 and projected to reach USD 204.7 billion by 2026, recording a CAGR of 7.0% during the forecast period. The growing prevalence of chronic diseases and growing awareness regarding on-the-go supplements supporting better health among consumers are some of the major factors that are expected to contribute to the growth of the dietary supplements market.

“By type, vitamins segment is projected to dominate the market during the forecast period.”
Vitamin supplements are most popular dietary supplements. This is attributed to the role of vitamins in nutritional deficiencies. With the outbreak of a pandemic, the supplement manufacturing sector is increasingly investing in manufacturing vitamins and multivitamins owing to its immune support function which is projected to drive its growth in the dietary supplements market.
“By mode of application, tablets segment is projected to dominate the market during the forecast period.”
The tablet form of dietary supplements is widely consumed on account of the easy availability of various dosage patterns, easy packaging techniques, storage, and cost-effectiveness. Longer shelf life of tablets is also one of the key reasons driving the growth of tablets in the dietary supplements market.

“The Asia Pacific region is projected to record the highest growth rate during the forecast period.”

The Asia Pacific region is projected to record a higher growth rate during the forecast period. This is attributed to increasing health awareness among the population in Asian countries. In addition, densely populated countries in the region with higher risk of chronic diseases and vitamin deficiencies are projected to contribute to the growing demand of dietary supplements. Growing E-Commerce revolution in the Asian region will also support the growth of dietary supplements market as consumers are shifting to online sales channels for purchasing dietary and nutritional supplements.

The dietary supplements market is segmented region-wise, with a detailed analysis of each region. These regions include Asia Pacific, North America, Europe, South America and Rest of the World including Africa and the Middle East.
Break-up of Primaries
 By Value Chain: Supply-side – 59% and Demand-side - 41%
 By Designation: CXO – 31%, Managers - 24%, and Executives - 45%
 By Region: Europe - 29%, North America - 24%, APAC- 32%, RoW- 15%

Leading players profiled in this report include the following:
 Amway (US)
 Herbalife Nutrition (US)
 ADM (US)
 Pfizer (US)
 Abbott Laboratories (US)
 Arkopharma Laboratories (France)
 Bayer (Germany)
 Glanbia (Ireland)
 Nature’s Sunshine Products (US)
 FANCL (Japan)
 Danisco (Denmark)
 Bionova Lifesciences (India)
 XanGo (US)
 Ekomir (Russia)
 American Health (US)
 Pure Encapsulations (US)
 UST Manufacturing (US)
 Capstone Nutrition (US)
 Anona GmBH (Germany)
 Plantafood Medical GmBH (Germany)


Research Coverage
This report segments the dietary supplements market based on type, target customer, function, mode of application and region. In terms of insights, this research report focuses on various levels of analyses—competitive landscape, pricing insights, end-use analysis, and company profiles—which together comprise and discuss the basic views on the emerging & high-growth segments of the dietary supplements market, high-growth regions, countries, industry trends, drivers, restraints, opportunities, and challenges.
Reasons to buy this report
• To get a comprehensive overview of the dietary supplements market
• To gain wide-ranging information about the top players in this industry, their product portfolio details, and the key strategies adopted by them
• To gain insights about the major countries/regions, in which the dietary supplements market is flourishing

1 INTRODUCTION 28
1.1 OBJECTIVES OF THE STUDY 28
1.2 MARKET DEFINITION 28
1.3 STUDY SCOPE 29
FIGURE 1 MARKET SEGMENTATION 29
1.3.1 INCLUSIONS AND EXCLUSIONS 29
1.4 REGIONS COVERED 30
1.5 PERIODIZATION CONSIDERED 30
1.6 CURRENCY CONSIDERED 31
TABLE 1 USD EXCHANGE RATES CONSIDERED, 2017–2019 31
1.7 STAKEHOLDERS 31
2 RESEARCH METHODOLOGY 32
2.1 RESEARCH DATA 32
FIGURE 2 DIETARY SUPPLEMENT MARKET: RESEARCH DESIGN 32
2.1.1 SECONDARY DATA 33
2.1.1.1 Key data from secondary sources 33
2.1.2 PRIMARY DATA 34
2.1.2.1 Key data from primary sources 34
2.1.2.2 Breakdown of primaries 35
2.1.2.3 Key industry insights 36
2.2 MARKET SIZE ESTIMATION 36
2.2.1 BOTTOM-UP APPROACH 37
2.2.2 TOP-DOWN APPROACH 38
2.3 DATA TRIANGULATION 39
FIGURE 3 DATA TRIANGULATION METHODOLOGY 39
2.4 ASSUMPTIONS FOR THE STUDY 40
2.5 LIMITATIONS OF THE STUDY 41
2.6 MARKET SCENARIOS CONSIDERED FOR THE IMPACT OF COVID-19 41
2.6.1 SCENARIO-BASED MODELLING 42
2.7 COVID-19 HEALTH ASSESSMENT 42
FIGURE 4 COVID-19: GLOBAL PROPAGATION 42
FIGURE 5 COVID-19 PROPAGATION: SELECT COUNTRIES 43
2.8 COVID-19 ECONOMIC ASSESSMENT 44
FIGURE 6 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 44
2.8.1 COVID-19 ECONOMIC IMPACT: SCENARIO ASSESSMENT 45
FIGURE 7 CRITERIA IMPACTING GLOBAL ECONOMY 45
FIGURE 8 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY 46
3 EXECUTIVE SUMMARY 48
TABLE 2 DIETARY SUPPLEMENTS MARKET SNAPSHOT, 2020 VS. 2026 49
FIGURE 9 DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2020 VS. 2026 (USD BILLION) 49
FIGURE 10 DIETARY SUPPLEMENTS MARKET SIZE, BY MODE OF APPLICATION,
2020 VS. 2026 (USD BILLION) 50
FIGURE 11 DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2020 VS. 2026 (USD BILLION) 51
FIGURE 12 DIETARY SUPPLEMENTS MARKET SIZE, BY TARGET CONSUMER,
2020 VS. 2026 (USD BILLION) 51
FIGURE 13 DIETARY SUPPLEMENTS MARKET SHARE (VALUE), BY REGION, 2020 52
4 PREMIUM INSIGHTS 53
4.1 BRIEF OVERVIEW OF THE DIETARY SUPPLEMENTS MARKET 53
FIGURE 14 INCREASING DEMAND FOR CONSUMER HEALTH AND WELLNESS TO
DRIVE THE GROWTH OF THE DIETARY SUPPLEMENTS MARKET 53
4.2 DIETARY SUPPLEMENTS MARKET: MAJOR REGIONAL SUBMARKETS 54
FIGURE 15 THE US IS ESTIMATED TO BE THE LARGEST MARKET FOR DIETARY SUPPLEMENTS IN 2020, GLOBALLY 54
4.3 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE AND COUNTRY 55
FIGURE 16 CANADA IS PROJECTED TO GROW AT THE HIGHEST RATE IN NORTH AMERICA 55
4.4 DIETARY SUPPLEMENTS MARKET, BY TYPE AND REGION 56
FIGURE 17 VITAMINS SEGMENT ESTIMATED TO DOMINATE THE DIETARY SUPPLEMENTS MARKET IN 2020 56
4.5 DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION 57
FIGURE 18 TABLETS SEGMENT PROJECTED TO DOMINATE THE DIETARY SUPPLEMENTS MARKET DURING THE FORECAST PERIOD 57
4.6 DIETARY SUPPLEMENTS MARKET, BY FUNCTION 57
FIGURE 19 ADDITIONAL SUPPLEMENTS SEGMENT IS PROJECTED TO DOMINATE THE DIETARY SUPPLEMENTS MARKET DURING THE FORECAST PERIOD 57
5 MARKET OVERVIEW 58
5.1 INTRODUCTION 58
FIGURE 20 MOST POPULAR DIETARY SUPPLEMENTS AMONG US ADULTS,
2018 (% OF CONSUMERS) 58
5.2 MARKET DYNAMICS 59
FIGURE 21 DIETARY SUPPLEMENTS MARKET: MARKET DYNAMICS 59
5.2.1 DRIVERS 59
5.2.1.1 Shift in consumer preferences due to the rising health awareness 59
5.2.1.2 Rising prevalence of chronic diseases to drive demand for dietary supplements 60
FIGURE 22 PERCENTAGE OF THE US POPULATION WITH MULTIPLE CHRONIC ILLNESSES, 2017 60
FIGURE 23 CHRONIC DISEASES WERE AMONG THE TOP TEN CAUSES OF DEATH WORLDWIDE AMONGST ALL AGES, 2016 61
5.2.1.2.1 Rising healthcare burden due to chronic ailments 61
5.2.1.3 Aging population to drive the market growth 61
FIGURE 24 AGING POPULATION IN JAPAN, 2014 - 2018 62
FIGURE 25 PERCENTAGE OF US ADULTS BY AGE TAKING DIETARY SUPPLEMENTS, 2018 62
5.2.1.4 Growing retail sale of functional food 62
FIGURE 26 RETAIL SALE OF FUNCTIONAL AND FORTIFIED FOOD PRODUCTS IN AUSTRALIA (USD MILLION), 2018-2022 63
5.2.2 RESTRAINTS 63
5.2.2.1 High cost of dietary supplements 63
5.2.2.2 High R&D investments and high cost of clinical trials 63
5.2.3 OPPORTUNITIES 64
5.2.3.1 Shift toward plant-based supplements 64
5.2.3.2 Consumer awareness about micronutrient deficiencies 64
5.2.3.3 Government mandates related to food fortification to create opportunities for the adoption of dietary supplements 64
5.2.4 CHALLENGES 64
5.2.4.1 Consumer skepticism associated with nutraceutical products 64
5.2.4.2 Regulatory influence 65
5.3 IMPACT OF COVID-19 ON MARKET DYNAMICS 65
5.3.1 COVID-19 TO DRIVE THE DEMAND FOR DIETARY SUPPLEMENTS
FOR BOOSTING IMMUNITY IN CONSUMERS 65
5.3.2 COVID-19 IMPACT ON DIETARY SUPPLEMENT SUPPLY CHAIN 66
5.3.3 COVID-19 HAS SHIFTED THE SUPPLEMENTS MARKET 66
6 INDUSTRY TRENDS 67
6.1 INTRODUCTION 67
6.2 VALUE CHAIN ANALYSIS 67
FIGURE 27 DIETARY SUPPLEMENTS: VALUE CHAIN ANALYSIS 67
6.3 TECHNOLOGY ANALYSIS 68
6.3.1 FOOD MICROENCAPSULATION 68
6.3.1.1 Encapsulation of Omega-3 to mask the odor 68
6.3.2 BIOTECHNOLOGY 68
6.3.3 INNOVATIVE AND DISRUPTIVE TECH 69
6.3.3.1 Robotics as a key technological trend leading to innovations in
the market 69
6.3.3.2 3D printing to uplift the future of the dietary supplements market
with high end products 69
6.4 PRICING ANALYSIS: DIETARY SUPPLEMENTS MARKET, BY TYPE 69
TABLE 3 PRICING ANALYSIS, BY TYPE, 2019 (USD/30 NUMBER OF TABLETS) 70
FIGURE 28 PRICING TREND OF THE SOURCES (INGREDIENTS) OF DIETARY SUPPLEMENTS, 2017–2020 (USD/KG) 70
6.5 ECOSYSTEM MAP 70
6.5.1 DIETARY SUPPLEMENTS MARKET: ECOSYSTEM VIEW 71
6.5.2 DIETARY SUPPLEMENTS MARKET: MARKET MAP 71
6.5.2.1 Upstream 72
6.5.2.1.1 Technology provider 72
6.5.2.1.2 Ingredient and raw material providers 72
6.5.2.2 Downstream 72
6.5.2.2.1 Regulatory bodies & certification providers 73
6.6 YC-YCC SHIFT 73
FIGURE 29 REVENUE SHIFT FOR DIETARY SUPPLEMENTS 73
6.7 PATENT ANALYSIS 74
FIGURE 30 PATENT INSIGHTS (2020) 74
TABLE 4 KEY PATENTS PERTAINING TO DIETARY SUPPLEMENTS, 2020 74
6.8 TRADE ANALYSIS 80
TABLE 5 KEY EXPORTING COUNTRIES WITH EXPORT VALUE OF VITAMINS &
VITAMIN SUPPLEMENTS, 2019 (USD MILLION) 80
FIGURE 31 IMPORT TARIFF OF KEY COUNTRIES ON VITAMINS & VITAMIN SUPPLEMENTS, 2019 (%) 83
TABLE 6 DIETARY SUPPLEMENTS MARKET: PORTER’S FIVE FORCES ANALYSIS 84
6.8.1 DEGREE OF COMPETITION 84
6.8.2 BARGAINING POWER OF SUPPLIERS 85
6.8.3 BARGAINING POWER OF BUYERS 85
6.8.4 THREAT OF SUBSTITUTES 85
6.8.5 THREAT OF NEW ENTRANTS 85
6.9 CASE STUDIES 86
6.9.1 SAFETY ASSESSMENT AND CERTIFICATION DEMAND BY INDUSTRY PLAYERS TO ENSURE TRANSPARENCY 86
6.9.1.1 Problem statement 86
6.9.1.2 Solution offered 86
6.9.1.3 Outcome 86
6.9.2 FRUNUTTA STARTED OFFERING EASY-TO-USE AND EFFICIENT -TO-TAKEVITAMIN AND MINERAL PILLS THAT DISSOLVE INSTANTLY 86
6.9.2.1 Problem statement 86
6.9.2.2 Solution offered 86
6.9.2.3 Outcome 86
6.9.3 NOW FOODS AVAILS FLAVOURED DIETARY SUPPLEMENT PRODUCTS 87
6.9.3.1 Problem statement 87
6.9.3.2 Solution offered 87
6.9.3.3 Outcome 87
6.9.4 CHALLENGES ASSOCIATED WITH LACK OF HARMONY AND COMPLIANCE
WITH REGULATIONS 87
7 REGULATORY FRAMEWORKS 88
7.1 INTRODUCTION 88
7.2 NORTH AMERICA 88
7.2.1 CANADA 88
7.2.2 US 88
7.2.3 MEXICO 88
7.3 EUROPEAN UNION 89
7.4 ASIA PACIFIC 89
7.4.1 JAPAN 89
7.4.2 CHINA 89
7.4.3 INDIA 90
7.4.4 AUSTRALIA & NEW ZEALAND 90
7.5 SOUTH AMERICA 90
7.5.1 BRAZIL 90
7.5.2 ARGENTINA 91
7.6 MIDDLE EAST 91
8 DIETARY SUPPLEMENTS MARKET, BY TYPE 92
8.1 INTRODUCTION 93
FIGURE 32 DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020 VS. 2026 (USD MILLION) 93
TABLE 7 DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018-2016 (USD MILLION) 94
8.2 COVID-19 IMPACT ON DIETARY SUPPLEMENTS MARKET, BY TYPE 94
8.2.1 OPTIMISTIC SCENARIO 94
TABLE 8 COVID-19 IMPACT ON THE DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2021 (USD MILLION) (OPTIMISTIC SCENARIO) 94
8.2.2 REALISTIC SCENARIO 95
TABLE 9 COVID-19 IMPACT ON THE DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2021 (USD MILLION) (REALISTIC SCENARIO) 95
8.2.3 PESSIMISTIC SCENARIO 95
TABLE 10 COVID-19 IMPACT ON THE NUTRACEUTICAL INGREDIENTS MARKET SIZE,
BY TYPE, 2018–2021 (USD MILLION) (PESSIMISTIC SCENARIO) 95
8.3 BOTANICALS 96
8.3.1 RISE IN DEMAND FOR PLANT-BASED FOOD PRODUCTS TRIGGERING THE DEMAND FOR BOTANICAL DIETARY SUPPLEMENTS 96
TABLE 11 BOTANICAL DIETARY SUPPLEMENTS MARKET SIZE, BY REGION,
2018–2026 (USD MILLION) 96
8.4 VITAMINS 97
8.4.1 DEFICIENCY OF VITAMINS IS THE KEY FACTOR DRIVING THEIR USAGE 97
FIGURE 33 VITAMINS: DIETARY SUPPLEMENTS MARKET, BY REGION,
2020 VS. 2026 (USD MILLION) 97
TABLE 12 VITAMINS: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION,
2018–2026 (USD MILLION) 98
8.5 MINERALS 98
8.5.1 RISE IN AWARENESS ABOUT THE IMPORTANCE OF MINERALS 98
TABLE 13 MINERALS: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION,
2018–2026 (USD MILLION) 99
8.6 AMINO ACIDS 99
8.6.1 NEED TO IMPROVE METABOLIC HEALTH TRIGGING THE DEMAND
FOR AMINO ACIDS 99
TABLE 14 AMINO ACIDS: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION,
2018–2026 (USD MILLION) 99
8.7 ENZYMES 100
8.7.1 RISE IN DEMAND FOR ACTIVE INGREDIENTS IN DIETARY SUPPLEMENTS PAVING WAY FOR ENZYMES 100
TABLE 15 ENZYMES: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION,
2018–2026 (USD MILLION) 100
8.8 PROBIOTICS 100
8.8.1 SURGE IN DEMAND FOR FORTIFIED FOOD PRODUCTS DRIVING THE GROWTH OF THE PROBIOTICS SEGMENT 100
TABLE 16 PROBIOTICS: DIETARY SUPPLEMENT MARKET SIZE, BY REGION,
2018–2026 (USD MILLION) 101
8.9 OTHER TYPES 101
8.9.1 KEY FUNCTIONALITIES ASSOCIATED WITH OMEGA-3, CAROTENOIDS,
AND OTHER SUPPLEMENTS TRIGGERING THEIR DEMAND 101
TABLE 17 OTHER TYPES: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION,
2018–2026 (USD MILLION) 101
9 DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION 102
9.1 INTRODUCTION 103
FIGURE 34 DIETARY SUPPLEMENTS MARKET SHARE, BY MODE OF APPLICATION,
2020 VS. 2026 (USD MILLION) 103
TABLE 18 DIETARY SUPPLEMENTS MARKET SIZE, BY MODE OF APPLICATION,
2018-2026 (USD MILLION) 103
9.2 TABLETS 104
9.2.1 LONG LIFE IS THE KEY FOR GROWTH OF THE TABLET FORM OF DIETARY SUPPLEMENTS 104
FIGURE 35 TABLETS: DIETARY SUPPLEMENTS MARKET SHARE, BY REGION,
2020 VS. 2026 (USD MILLION) 104
TABLE 19 TABLETS: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION,
2018–2026 (USD MILLION) 104
9.3 CAPSULES 105
9.3.1 FASTER ABSORPTION OF NUTRIENTS THROUGH CAPSULES 105
TABLE 20 CAPSULES: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION,
2018–2026 (USD MILLION) 105
9.4 LIQUID 105
9.4.1 HIGH ABSORPTION OF LIQUIDS UPON CONSUMPTION EXPECTED TO
PROPEL THE MARKET GROWTH OF LIQUID SUPPLEMENTS 105
TABLE 21 LIQUID: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION,
2018–2026 (USD MILLION) 106
9.5 POWDER 106
9.5.1 EASY RELEASE OF ACTIVE INGREDIENTS DRIVING THE USAGE
OF THE POWDER FORM 106
TABLE 22 POWDER: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION,
2018–2026 (USD MILLION) 106
9.6 SOFT GEL 107
9.6.1 RELATIVELY LOW COST OF SOFT GELS DRIVING THEIR DEMAND 107
TABLE 23 SOFT GEL: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION,
2018–2026 (USD MILLION) 107
9.7 GEL CAPS 107
9.7.1 SAFETY DELIVERY OF GEL CAPS DRIVING THEIR DEMAND 107
TABLE 24 GEL CAPS: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION,
2018–2026 (USD MILLION) 107
10 DIETARY SUPPLEMENTS MARKET, BY FUNCTION 108
10.1 INTRODUCTION 109
FIGURE 36 DIETARY SUPPLEMENTS MARKET SHARE, BY FUNCTION,
2020 VS. 2026 (USD MILLION) 109
TABLE 25 DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018-2026 (USD MILLION) 109
10.2 POST-COVID-19 IMPACT ON DIETARY SUPPLEMENTS MARKET, BY FUNCTION 110
10.2.1 OPTIMISTIC SCENARIO 110
TABLE 26 COVID-19 IMPACT ON THE DIETARY SUPPLEMENTS MARKET SIZE,
BY FUNCTION, 2020–2026 (USD MILLION) (OPTIMISTIC SCENARIO) 110
10.2.2 REALISTIC SCENARIO 110
TABLE 27 COVID-19 IMPACT ON THE DIETARY SUPPLEMENTS MARKET SIZE,
BY FUNCTION, 2020–2021 (USD MILLION) (REALISTIC SCENARIO) 110
10.2.3 PESSIMISTIC SCENARIO 111
TABLE 28 COVID-19 IMPACT ON THE DIETARY SUPPLEMENTS MARKET SIZE,
BY FUNCTION, 2020–2021 (USD MILLION) (PESSIMISTIC SCENARIO) 111
10.3 ADDITIONAL SUPPLEMENTS 111
10.3.1 RISE IN THE NUMBER OF HEALTH-CONSCIOUS CONSUMERS DRIVING
THE DEMAND FOR DIETARY SUPPLEMENTS 111
TABLE 29 ADDITIONAL SUPPLEMENTS: DIETARY SUPPLEMENTS MARKET SIZE,
BY REGION, 2018–2026 (USD MILLION) 111
10.4 MEDICINAL SUPPLEMENTS 112
10.4.1 SOLUTIONS TO THE TREATMENT OF VARIOUS DISEASES DRIVING THE DEMAND FOR MEDICINAL SUPPLEMENTS 112
TABLE 30 MEDICINAL SUPPLEMENTS: DIETARY SUPPLEMENTS MARKET SIZE,
BY REGION, 2018–2026 (USD MILLION) 112
10.5 SPORTS NUTRITION 113
10.5.1 FEATURES THAT ENHANCE EXERCISE AND ATHLETIC PERFORMANCE TRIGGER DEMAND FOR DIETARY SUPPLEMENT IN THE SPORTS INDUSTRY 113
TABLE 31 SPORTS NUTRITION: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION) 113
11 DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER 114
11.1 INTRODUCTION 115
FIGURE 37 DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER,
2020 VS. 2026 (USD MILLION) 115
TABLE 32 DIETARY SUPPLEMENTS MARKET SIZE, BY TARGET CONSUMER,
2018-2026 (USD MILLION) 115
11.2 INFANTS 116
11.2.1 ESSENTIAL NUTRIENTS REQUIRED FOR INFANT NUTRITION TRIGGERING
THE DEMAND FOR DIETARY SUPPLEMENTS 116
TABLE 33 INFANTS: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION,
2018–2026 (USD MILLION) 116
11.3 CHILDREN 116
11.3.1 RISE IN CONSUMPTION OF NUTRIENTS AMONG CHILDREN PROPELLING
THE DEMAND FOR DIETARY SUPPLEMENTS 116
TABLE 34 CHILDREN: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION,
2018–2026 (USD MILLION) 117
11.4 ADULTS 117
11.4.1 DEFICIENCY OF SEVERAL MINERALS AND VITAMINS IN ADULTS 117
FIGURE 38 ADULTS: DIETARY SUPPLEMENTS MARKET, BY REGION,
2020 VS. 2026 (USD MILLION) 117
TABLE 35 ADULTS: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION,
2018–2026 (USD MILLION) 118
11.5 PREGNANT WOMEN 118
11.5.1 REQUIREMENT OF OPTIMAL NUTRITION DURING PREGNANCY DRIVING
THE DEMAND FOR DIETARY SUPPLEMENTS 118
TABLE 36 PREGNANT WOMEN DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION) 118
11.6 ELDERLY 119
11.6.1 NEED FOR CONSUMPTION OF DIETARY SUPPLEMENTS BY THE
AGING POPULATION 119
TABLE 37 ELDERLY: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION,
2018–2026 (USD MILLION) 119
12 DIETARY SUPPLEMENTS MARKET, BY REGION 120
12.1 INTRODUCTION 121
FIGURE 39 DIETARY SUPPLEMENTS MARKET, BY REGION,
2020 VS. 2026 (USD MILLION) 121
FIGURE 40 INDIA EXPECTED TO REGISTER THE HIGHEST CAGR IN THE GLOBAL
DIETARY SUPPLEMENTS MARKET FROM 2020 TO 2026 122
TABLE 38 GLOBAL DIETARY SUPPLEMENTS MARKET SIZE, BY REGION,
2018-2026 (USD MILLION) 122
12.2 COVID-19 IMPACT ON DIETARY SUPPLEMENTS MARKET, BY REGION 123
12.2.1 OPTIMISTIC SCENARIO 123
TABLE 39 COVID-19 IMPACT ON THE DIETARY SUPPLEMENTS MARKET SIZE,
BY REGION, 2018–2021 (USD MILLION) (OPTIMISTIC SCENARIO) 123
12.2.2 REALISTIC SCENARIO 124
TABLE 40 COVID-19 IMPACT ON THE DIETARY SUPPLEMENTS MARKET SIZE,
BY REGION, 2018–2021 (USD MILLION) (REALISTIC SCENARIO) 124
12.2.3 PESSIMISTIC SCENARIO 124
TABLE 41 COVID-19 IMPACT ON THE DIETARY SUPPLEMENTS MARKET SIZE,
BY REGION, 2018–2021 (USD MILLION) (PESSIMISTIC SCENARIO) 124
12.3 NORTH AMERICA 125
FIGURE 41 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET SNAPSHOT 125
TABLE 42 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2026 (USD MILLION) 126
TABLE 43 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018-2026 (USD MILLION) 126
TABLE 44 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION) 126
TABLE 45 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE,
BY MODE OF APPLICATION, 2018–2026 (USD MILLION) 127
TABLE 46 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE,
BY TARGET CONSUMER, 2018–2026 (USD MILLION) 127
12.3.1 US 127
12.3.1.1 Multivitamins used as a solution to prevent chronic diseases 127
TABLE 47 US: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018–2026 (USD MILLION) 128
TABLE 48 US: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018–2026 (USD MILLION) 128
12.3.2 CANADA 129
12.3.2.1 Markets for Omega-3 fatty acids, vitamin d, and calcium as dietary supplements gaining opportunity 129
TABLE 49 CANADA: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018–2026 (USD MILLION) 129
TABLE 50 CANADA: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018–2026 (USD MILLION) 129
12.3.3 MEXICO 130
12.3.3.1 Malnutrition and obesity triggering the demand for dietary supplements 130
TABLE 51 MEXICO: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018–2026 (USD MILLION) 130
TABLE 52 MEXICO: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018–2026 (USD MILLION) 130
12.4 EUROPE 131
FIGURE 42 EUROPE: DIETARY SUPPLEMENTS MARKET SNAPSHOT 131
TABLE 53 EUROPE: DIETARY SUPPLEMENTS MARKET SIZE, BY COUNTRY,
2018-2026 (USD MILLION) 132
TABLE 54 EUROPE: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018-2026 (USD MILLION) 132
TABLE 55 EUROPE: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018–2026 (USD MILLION) 133
TABLE 56 EUROPE: DIETARY SUPPLEMENTS MARKET SIZE, BY MODE OF APPLICATION, 2018–2026 (USD MILLION) 133
TABLE 57 EUROPE: DIETARY SUPPLEMENTS MARKET SIZE, BY TARGET CONSUMER, 2018–2026 (USD MILLION) 133
12.4.1 GERMANY 134
12.4.1.1 Surge in demand for plant-based food products providing an avenue for herbal supplements 134
TABLE 58 GERMANY: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018–2026 (USD MILLION) 134
TABLE 59 GERMANY: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018–2026 (USD MILLION) 134

12.4.2 UK 135
12.4.2.1 Sports nutrition, herbal supplements, and probiotic supplements gaining popularity 135
TABLE 60 UK: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018–2026 (USD MILLION) 135
TABLE 61 UK: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018–2026 (USD MILLION) 135
12.4.3 FRANCE 136
12.4.3.1 Government support for promoting the consumption of dietary supplements 136
TABLE 62 FRANCE: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018–2026 (USD MILLION) 136
TABLE 63 FRANCE: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018–2026 (USD MILLION) 137
12.4.4 ITALY 137
12.4.4.1 Higher prevalence of vitamin d deficiency driving the demand for dietary supplements 137
TABLE 64 ITALY: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018–2026 (USD MILLION) 137
TABLE 65 ITALY: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018–2026 (USD MILLION) 138
12.4.5 SPAIN 138
12.4.5.1 Consumer preference for clean-label ingredients paving the way
for dietary supplement products 138
TABLE 66 SPAIN: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018–2026 (USD MILLION) 138
TABLE 67 SPAIN: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018–2026 (USD MILLION) 139
12.4.6 REST OF EUROPE 139
12.4.6.1 Rising aging population and growing awareness about the importance of consuming healthy foods 139
TABLE 68 REST OF EUROPE: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018–2026 (USD MILLION) 139
TABLE 69 REST OF EUROPE: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION) 140
12.5 ASIA PACIFIC 140
FIGURE 43 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET SNAPSHOT 141
TABLE 70 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET SIZE, BY COUNTRY,
2018-2026 (USD MILLION) 142
TABLE 71 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018-2026 (USD MILLION) 142
TABLE 72 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018–2026 (USD MILLION) 143
TABLE 73 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET SIZE,
BY MODE OF APPLICATION, 2018–2026 (USD MILLION) 143
TABLE 74 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET SIZE,
BY TARGET CONSUMER, 2018–2026 (USD MILLION) 143

12.5.1 CHINA 144
12.5.1.1 Elderly and the millennial population are the forefront users of dietary supplements 144
TABLE 75 CHINA: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018–2026 (USD MILLION) 144
TABLE 76 CHINA: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018–2026 (USD MILLION) 144
12.5.2 INDIA 145
12.5.2.1 The millennial population play an important role in driving the demand for dietary supplements 145
TABLE 77 INDIA: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018–2026 (USD MILLION) 145
TABLE 78 INDIA: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018–2026 (USD MILLION) 145
12.5.3 JAPAN 146
12.5.3.1 Rise in the aging population driving the growth of the market 146
TABLE 79 JAPAN: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018–2026 (USD MILLION) 146
TABLE 80 JAPAN: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018–2026 (USD MILLION) 146
12.5.4 AUSTRALIA AND NEW ZEALAND 147
12.5.4.1 Prevalence of chronic diseases and obesity among consumers 147
TABLE 81 AUSTRALIA & NEW ZEALAND: DIETARY SUPPLEMENTS MARKET SIZE,
BY TYPE, 2018–2026 (USD MILLION) 147
TABLE 82 AUSTRALIA & NEW ZEALAND: DIETARY SUPPLEMENTS MARKET SIZE,
BY FUNCTION, 2018–2026 (USD MILLION) 147
12.5.5 REST OF ASIA PACIFIC 148
12.5.5.1 Surge in the consumption rate of different types of healthy food products helping the growth of dietary supplements 148
TABLE 83 REST OF ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION) 148
TABLE 84 REST OF ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION) 148
12.6 SOUTH AMERICA 149
TABLE 85 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2026 (USD MILLION) 149
TABLE 86 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018-2026 (USD MILLION) 149
TABLE 87 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION) 150
TABLE 88 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE,
BY MODE OF APPLICATION, 2018–2026 (USD MILLION) 150
TABLE 89 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY TARGET CONSUMER, 2018–2026 (USD MILLION) 150
12.6.1 BRAZIL 151
12.6.1.1 Increasing preference of consumers toward functional food products 151
TABLE 90 BRAZIL: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018–2026 (USD MILLION) 151
TABLE 91 BRAZIL: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018–2026 (USD MILLION) 151
12.6.2 ARGENTINA 152
12.6.2.1 Increase in the adoption of vegan diets providing an avenue for herbal supplements 152
TABLE 92 ARGENTINA: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018–2026 (USD MILLION) 152
TABLE 93 ARGENTINA: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018–2026 (USD MILLION) 152
12.6.3 COLUMBIA 153
12.6.3.1 Rise in concerns over poor dietary patterns of consumers driving the demand for dietary supplement products 153
TABLE 94 COLUMBIA: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018–2026 (USD MILLION) 153
TABLE 95 COLUMBIA: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018–2026 (USD MILLION) 153
12.6.4 REST OF SOUTH AMERICA 154
12.6.4.1 Influence of health and wellness trends contributing to the market growth 154
TABLE 96 REST OF SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE,
BY TYPE, 2018–2026 (USD MILLION) 154
TABLE 97 REST OF SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE,
BY FUNCTION, 2018–2026 (USD MILLION) 154
12.7 REST OF WORLD 155
TABLE 98 REST OF WORLD: DIETARY SUPPLEMENTS MARKET SIZE, BY COUNTRY,
2018-2026 (USD MILLION) 155
TABLE 99 REST OF WORLD: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018-2026 (USD MILLION) 156
TABLE 100 REST OF WORLD: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION) 156
TABLE 101 REST OF WORLD: DIETARY SUPPLEMENTS MARKET SIZE,
BY MODE OF APPLICATION, 2018–2026 (USD MILLION) 157
TABLE 102 REST OF WORLD: DIETARY SUPPLEMENTS MARKET SIZE, BY TARGET CONSUMER, 2018–2026 (USD MILLION) 157
12.7.1 AFRICA 158
12.7.1.1 Prevalence of vitamin deficiency among women and children resulting in concerned authorities providing food products including dietary supplements 158
TABLE 103 AFRICA: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018–2026 (USD MILLION) 158
TABLE 104 AFRICA: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018–2026 (USD MILLION) 158
12.7.2 MIDDLE EAST 159
12.7.2.1 Use of dietary supplements for the pharmaceuticals and sports nutrition segments 159
TABLE 105 MIDDLE EAST: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE,
2018–2026 (USD MILLION) 159
TABLE 106 MIDDLE EAST: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION,
2018–2026 (USD MILLION) 160
13 COMPETITIVE LANDSCAPE 161
13.1 OVERVIEW 161
13.2 MARKET SHARE ANALYSIS, 2019 161
TABLE 107 DIETARY SUPPLEMENTS MARKET: DEGREE OF COMPETITION 162
FIGURE 44 REVENUE ANALYSIS OF KEY PLAYERS IN THE MARKET,
2017–2019 (USD MILLION) 162
13.3 COVID-19-SPECIFIC COMPANY RESPONSE 162
13.4 COMPANY EVALUATION QUADRANT: DEFINITIONS & METHODOLOGY 163
13.4.1 STARS 163
13.4.2 EMERGING LEADERS 163
13.4.3 PERVASIVE PLAYERS 164
13.4.4 PARTICIPANTS 164
FIGURE 45 DIETARY SUPPLEMENTS MARKET COMPANY EVALUATION MATRIX,
2019 (OVERALL MARKET) 164
13.4.5 PRODUCT FOOTPRINT 165
TABLE 108 DIETARY SUPPLEMENTS MARKET: COMPANY TYPE FOOTPRINT 165
TABLE 109 DIETARY SUPPLEMENTS MARKET: COMPANY REGION FOOTPRINT 166
TABLE 110 DIETARY SUPPLEMENTS MARKET: PRODUCT FOOTPRINT (OVERALL) 167
13.5 COMPETITIVE SCENARIO & TRENDS 168
13.5.1 NEW PRODUCT LAUNCHES 168
TABLE 111 NEW PRODUCT LAUNCHES, 2018–2020 168
13.5.2 DEALS 169
TABLE 112 MERGERS & ACQUISITIONS, 2018–2019 169
13.5.3 OTHERS 170
TABLE 113 OTHERS, 2017–2019 170
14 COMPANY PROFILES 171
(Business overview, Products offered, Recent Developments, SWOT analysis, MNM view)*
14.1 KEY PLAYERS 171
14.1.1 AMWAY 171
FIGURE 46 AMWAY: COMPANY SNAPSHOT 171
14.1.2 HERBALIFE NUTRITION 173
FIGURE 47 HERBALIFE NUTRITION: COMPANY SNAPSHOT 173
14.1.3 ADM 176
FIGURE 48 ADM: COMPANY SNAPSHOT 176
14.1.4 PFIZER 179
FIGURE 49 PFIZER: COMPANY SNAPSHOT 179
14.1.5 ABBOTT LABORATORIES 181
FIGURE 50 ABBOTT LABORATORIES: COMPANY SNAPSHOT 181
14.1.6 ARKOPHARMA LABORATORIES 183
14.1.7 BAYER 184
FIGURE 51 BAYER: COMPANY SNAPSHOT 184
14.1.8 GLANBIA 186
FIGURE 52 GLANBIA: COMPANY SNAPSHOT 186
14.1.9 NATURE’S SUNSHINE PRODUCTS 188
FIGURE 53 NATURE’S SUNSHINE PRODUCTS: COMPANY SNAPSHOT 188
14.1.10 FANCL 190
FIGURE 54 FANCL: COMPANY SNAPSHOT 190
14.1.11 DANISCO 192
14.2 OTHER PLAYERS 193
14.2.1 BIONOVA LIFESCIENCES 193
14.2.2 XANGO 194
14.2.3 EKOMIR 195
14.2.4 AMERICAN HEALTH 196
14.2.5 PURE ENCAPSULATIONS 197
14.2.6 UST MANUFACTURING 198
14.2.7 CAPSTONE NUTRITION 199
14.2.8 ANONA GMBH 200
14.2.9 PLANTAFOOD MEDICAL GMBH 201
14.2.10 GLAXOSMITHKLINE 202
FIGURE 55 GLAXOSMITHKLINE: COMPANY SNAPSHOT 202
14.2.11 BIOMEDICAL RESEARCH LABORATORIES 204
14.2.12 PURENSM 205
14.2.13 NATURE’S SUPPLEMENTS 206
14.2.14 NUTRASCIENCE LABS 207
14.2.15 BHI BIOHEALTH INTERNATIONAL GMBH 208
14.2.16 STEPAN COMPANY 209
FIGURE 56 STEPAN COMPANY: COMPANY SNAPSHOT 209
14.2.17 THE BOUNTIFUL COMPANY (CARLYLE GROUP) 210
14.2.18 DOUGLAS LABORATORIES 212
14.2.19 NUTRACEUTICS CORP. 213
*Details on Business overview, Products offered, Recent Developments, SWOT analysis, MNM view might not be captured in case of unlisted companies.
15 APPENDIX 214
15.1 DISCUSSION GUIDE 214
15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL: 219
15.3 AVAILABLE CUSTOMIZATION 221
15.4 RELATED REPORTS 221
15.5 AUTHOR DETAILS 222

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