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[ 英語タイトル ] Authentication and Brand Protection Market with COVID-19 impact –Technology (Overt, Covert, Forensic, Digital), Offering (Security Labels, Security Inks, Holograms), Authentication Mode, Application, and Region - Global Forecast to 2026


Product Code : MNMSE00112040
Survey : MarketsandMarkets
Publish On : April, 2021
Number of Pages : 203
Category : Semiconductor and Electronics
Study Area : Global
Report format : PDF
Sales price option (consumption tax not included)
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[Report Description]

The authentication and brand protection market is projected to grow from USD 2.5 billion in 2021 to USD 3.7 billion by 2026; it is expected to grow at a CAGR of 8.3% from 2021 to 2026.
The growth of the authentication and brand protection market is driven by increasing focus on safeguarding product and brand integrity, and stringent anti-counterfeiting laws and regulations enforced by governments. Moreover, increasing demand from emerging economies in APAC is likely to fuel the growth of the market.

“The overt segment is projected to account for the largest share of the authentication and brand protection market during the forecast period.”
The overt brand protection solutions can be used for both investigative and consumer validation of product authenticity. Some of the overt authentication offerings are holograms, complex security printing, and embossed optical films. Additionally, overt technology-based authentication and brand protection solutions have decorative appeal and are relatively cheap.

“The market for RFID authentication and brand protection is expected to grow at the highest CAGR during the forecast period.”
RFID tags are becoming popular tools for the identification of products. By using RFID, products can be traced in seconds using electromagnetic fields to automatically identify and track tags attached to objects. Thus, RFID helps to improve and track the supply chain process, from production through distribution and retailing.



“The pharmaceutical application in authentication and brand protection is expected to grow at the highest CAGR during the forecast period.”
The COVID-19 pandemic has boosted the growth of the pharmaceuticals industry worldwide. Additionally, the growth of the segment can be attributed to government regulations in various countries mandating the use of anti-counterfeit technologies in pharmaceutical products.

“APAC held the largest share of the global authentication and brand protection market during forecast period.”

Economic growth and expansion of the manufacturing industry in the region have significantly impacted the demand for authentication and brand protection. Additionally, the adoption of authentication and brand protection solutions across industries such as pharmaceuticals, automotive, food & beverages, electronics, and luxury goods is expected to increase in APAC during the forecast period. Growing awareness about authentication and brand protection technologies among companies is generating demand for such solutions. The pharmaceuticals industry is expected to witness the fastest growth in China, India, and other countries in the APAC region globally due to the presence of both young and aging population. Additionally, rapid urbanization and the growth of other key end-use industries are factors that are projected to reflect positively on the growth of the authentication and brand protection market during the forecast period.


Break-up of the profiles of primary participants:
• By Company Type – Tier 1 – 40%, Tier 2 – 35%, and Tier 3 – 25%
• By Designation – C-level – 40%, Director-level – 35%, and Manager-level – 25%
• By Region – North America - 35%, Europe – 30%, APAC – 25%, and RoW – 10%

The key players in the authentication and brand protection market include Authentix (US), Avery Dennison (US), Brady (US), De La Reu (UK), Wisekey (Switzerland), Infineon (Germany), Merck Group (Germany), Assa Abloy (Sweden), Centro Grafico (Italy), and Sunchemicals (US).

The authentication and brand protection market has been segmented into authentication mode, technology, offering, application, and region.

Based on authentication mode, the market has been segmented into smartphone authentication and blockchain authentication. Based on technology, the authentication and brand protection market has been segmented into overt, covert, digital, and forensic. Based on offering, the authentication and brand protection market has been segmented into security labels, security inks, holograms, barcodes, RFID, authentication chips, and QR codes. Based on application, the authentication and brand protection market has been segmented into electronics, pharmaceuticals, automotive, food & beverages, apparel, luxury goods, cosmetics, and others. The authentication and brand protection market has been studied for North America, Europe, Asia Pacific (APAC), and the Rest of the World (RoW).


Reasons to buy the report:
• Illustrative segmentation, analysis, and forecast of the market based on authentication mode, offering, technology, application and region have been conducted to give an overall view of the authentication and brand protection market.
• A value chain analysis has been performed to provide in-depth insights into the authentication and brand protection market.
• The key drivers, restraints, opportunities, and challenges pertaining to the authentication and brand protection market have been detailed in this report.
• Detailed information regarding the COVID-19 impact on the authentication and brand protection market has been provided in the report.
• The report includes a detailed competitive landscape of the market, along with key players, as well as in-depth analysis of their revenues

1 INTRODUCTION 30
1.1 STUDY OBJECTIVES 30
1.2 DEFINITION 30
1.3 INCLUSIONS AND EXCLUSIONS 31
1.4 STUDY SCOPE 32
1.4.1 MARKETS COVERED 32
1.4.2 REGIONAL SNAPSHOT 32
1.4.3 YEARS CONSIDERED 33
1.5 CURRENCY 33
1.6 LIMITATIONS 33
1.7 MARKET STAKEHOLDERS 33
2 RESEARCH METHODOLOGY 34
2.1 RESEARCH DATA 34
FIGURE 1 AUTHENTICATION AND BRAND PROTECTION MARKET: RESEARCH DESIGN 34
2.1.1 SECONDARY AND PRIMARY RESEARCH 36
2.1.2 SECONDARY DATA 37
2.1.2.1 Key data from secondary sources 37
2.1.3 PRIMARY DATA 38
2.1.3.1 Primary sources 38
2.1.3.2 Key industry insights 39
2.1.3.3 Breakdown of primaries 39
2.1.4 MARKET SIZE ESTIMATION 39
2.1.5 BOTTOM-UP APPROACH 40
2.1.5.1 Approach for arriving at market size using bottom-up analysis 40
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 40
2.1.6 TOP-DOWN APPROACH 41
2.1.6.1 Approach for arriving at market size using top-down analysis 41
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 41
FIGURE 4 AUTHENTICATION AND BRAND PROTECTION MARKET:
SUPPLY-SIDE APPROACH 42
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 43
FIGURE 5 MARKET BREAKDOWN AND DATA TRIANGULATION 43
2.3 RESEARCH ASSUMPTIONS 44
FIGURE 6 ASSUMPTIONS FOR RESEARCH STUDY 44

3 EXECUTIVE SUMMARY 45
FIGURE 7 COVID-19 IMPACT ON AUTHENTICATION AND BRAND PROTECTION MARKET 45
3.1 REALISTIC SCENARIO 45
3.2 PESSIMISTIC SCENARIO 45
3.3 OPTIMISTIC SCENARIO 46
FIGURE 8 SECURITY LABELS TO ACCOUNT FOR LARGEST MARKET SIZE IN 2021 46
FIGURE 9 OVERT TECHNOLOGY TO ACCOUNT FOR LARGEST SHARE OF
AUTHENTICATION AND BRAND PROTECTION MARKET IN 2021 47
FIGURE 10 AUTHENTICATION AND BRAND PROTECTION MARKET FOR PHARMACEUTICALS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 47
FIGURE 11 APAC TO CAPTURE LARGEST SHARE OF AUTHENTICATION AND
BRAND PROTECTION MARKET IN 2021 48
4 PREMIUM INSIGHTS 49
4.1 AUTHENTICATION AND BRAND PROTECTION MARKET, 2021–2026 49
FIGURE 12 ECONOMIC GROWTH AND EXPANSION OF MANUFACTURING INDUSTRY TO FUEL GROWTH OF AUTHENTICATION AND BRAND PROTECTION MARKET IN APAC FROM 2021 TO 2026 49
4.2 AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION 49
FIGURE 13 PHARMACEUTICALS TO HOLD LARGEST MARKET SIZE IN 2026 49
4.3 AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY 50
FIGURE 14 OVERT TO ACCOUNT FOR LARGEST SIZE OF AUTHENTICATION AND
BRAND PROTECTION MARKET IN 2021 50
4.4 AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING 50
FIGURE 15 SECURITY LABELS TO CAPTURE LARGEST MARKET SIZE IN 2026 50
4.5 AUTHENTICATION AND BRAND PROTECTION MARKET, BY SOFTWARE AND REGION 51
FIGURE 16 SMARTPHONE AUTHENTICATION AND APAC TO CAPTURE LARGEST SHARE OF AUTHENTICATION AND BRAND PROTECTION MARKET IN 2021 51
5 MARKET OVERVIEW 52
5.1 INTRODUCTION 52
5.2 MARKET DYNAMICS 52
FIGURE 17 AUTHENTICATION AND BRAND PROTECTION MARKET DYNAMICS 52
5.2.1 DRIVERS 53
5.2.1.1 Increasing focus on safeguarding product and brand integrity 53
5.2.1.2 Emergence of track & trace technologies 53
5.2.1.3 Stringent anti-counterfeiting laws and regulations
enforced by governments 53
FIGURE 18 DRIVERS OF AUTHENTICATION AND BRAND PROTECTION MARKET
AND THEIR IMPACT 54
5.2.2 RESTRAINTS 54
5.2.2.1 Requirement for high initial capital investment 54
5.2.2.2 Limitations of existing technologies 54
FIGURE 19 RESTRAINTS FOR AUTHENTICATION AND BRAND PROTECTION
MARKET AND THEIR IMPACT 55
5.2.3 OPPORTUNITIES 55
5.2.3.1 Increasing demand from emerging economies in APAC 55
5.2.3.2 Development of remote authentication solutions 55
FIGURE 20 OPPORTUNITIES FOR AUTHENTICATION AND BRAND PROTECTION MARKET AND THEIR IMPACT 56
5.2.4 CHALLENGES 56
5.2.4.1 Spreading awareness about authentication of products 56
FIGURE 21 CHALLENGES FOR AUTHENTICATION AND BRAND PROTECTION MARKET AND THEIR IMPACT 56
5.3 VALUE CHAIN ANALYSIS 57
FIGURE 22 VALUE CHAIN ANALYSIS: AUTHENTICATION AND
BRAND PROTECTION MARKET 57
5.4 ECOSYSTEM 58
FIGURE 23 AUTHENTICATION AND BRAND PROTECTION MARKET: ECOSYSTEM 58
TABLE 1 AUTHENTICATION AND BRAND PROTECTION MARKET : ECOSYSTEM 58
5.5 YC SHIFT 59
5.6 PORTER’S FIVE FORCES ANALYSIS 60
TABLE 2 IMPACT OF EACH FORCE ON MARKET 60
5.7 CASE STUDY 61
5.7.1 USE CASE 1: OPSEC HELPED TONINO LAMBORGINI SECURE
ITS SUPPLY CHAIN 61
5.7.2 USE CASE 2: AUTHENTICATION SERVICE PROVIDED BY AUSNFC
AND HID GLOBAL HELPED OLD KEMPTON DISTILLERY TO
SAFEGUARD THEIR PRODUCTS 61
5.8 TECHNOLOGY TRENDS 62
5.8.1 MACHINE LEARNING 62
5.8.2 ARTIFICIAL INTELLIGENCE 62
5.8.3 BLOCKCHAIN 62
5.8.4 AUGMENTED REALITY 62
5.8.5 CLOUD COMPUTING 63
5.9 PRICING ANALYSIS 63
5.9.1 SECURITY LABELS 63
TABLE 3 AVERAGE SELLING PRICE OF SECURITY LABELS 63
5.9.2 SECURITY INKS 63
TABLE 4 AVERAGE SELLING PRICE OF SECURITY INKS 63
5.9.3 BARCODES 64
TABLE 5 AVERAGE SELLING PRICE OF BARCODES 64
5.9.4 RFID TAGS 64
TABLE 6 AVERAGE SELLING PRICE OF RFID TAGS 64
5.9.5 HOLOGRAMS 65
TABLE 7 AVERAGE SELLING PRICE OF HOLOGRAMS 65
5.9.6 AUTHENTICATION CHIPS 65
TABLE 8 AVERAGE SELLING PRICE OF AUTHENTICATION CHIPS 65

5.9.7 QR CODES 66
TABLE 9 AVERAGE SELLING PRICE OF QR CODES 66
5.10 TRADE ANALYSIS 67
FIGURE 24 COUNTRY-WISE IMPORT DATA OF OPTICAL READERS,
2015–2019 (USD BILLION) 67
FIGURE 25 COUNTRY-WISE EXPORT DATA OF OPTICAL READERS,
2015–2019 (USD BILLION) 68
5.11 PATENT ANALYSIS 68
FIGURE 26 TOP 10 COMPANIES WITH HIGHEST PATENT APPLICATIONS IN LAST 10 YEARS 68
FIGURE 27 NUMBER OF PATENTS GRANTED PER YEAR OVER LAST 10 YEARS IN US 69
TABLE 10 NUMBER OF PATENTS GRANTED PER YEAR IN LAST 10 YEARS IN US 69
5.12 REGULATORY LANDSCAPE 70
5.12.1 STANDARDS FOR AUTHENTICATION AND BRAND PROTECTION 70
6 AUTHENTICATION AND BRAND PROTECTION MARKET,
BY AUTHENTICATION MODE 71
6.1 INTRODUCTION 72
FIGURE 28 AUTHENTICATION AND BRAND PROTECTION MARKET,
BY AUTHENTICATION MODE 72
FIGURE 29 SMARTPHONE AUTHENTICATION TO ACCOUNT FOR LARGEST SIZE OF AUTHENTICATION AND BRAND PROTECTION MARKET IN 2021 72
TABLE 11 AUTHENTICATION AND BRAND PROTECTION MARKET,
BY AUTHENTICATION MODE, 2017–2020 (USD MILLION) 72
TABLE 12 AUTHENTICATION AND BRAND PROTECTION MARKET,
BY AUTHENTICATION MODE, 2021–2026 (USD MILLION) 73
6.2 SMARTPHONE AUTHENTICATION 73
6.2.1 SMARTPHONE AUTHENTICATION IS GENERALLY USED
AS SECOND LINE OF AUTHENTICATION 73
6.3 BLOCKCHAIN AUTHENTICATION 73
6.3.1 BLOCKCHAIN AUTHENTICATION HELPS TO IDENTIFY GAPS IN SUPPLY CHAIN 73
7 AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY 74
7.1 INTRODUCTION 75
FIGURE 30 AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY 75
FIGURE 31 OVERT TO ACCOUNT FOR LARGEST SIZE OF AUTHENTICATION AND
BRAND PROTECTION MARKET IN 2021 75
TABLE 13 AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2017–2020 (USD MILLION) 75
TABLE 14 AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2021–2026 (USD MILLION) 76
7.2 OVERT 76
7.2.1 OVERT AUTHENTICATION ELEMENTS CAN BE DETECTED AND
VERIFIED BY HUMAN SENSES 76
TABLE 15 AUTHENTICATION AND BRAND PROTECTION MARKET FOR OVERT,
BY OFFERING, 2017–2020 (USD MILLION) 76
TABLE 16 AUTHENTICATION AND BRAND PROTECTION MARKET FOR OVERT,
BY OFFERING, 2021–2026 (USD MILLION) 77
TABLE 17 AUTHENTICATION AND BRAND PROTECTION MARKET FOR OVERT,
BY APPLICATION, 2017–2020 (USD MILLION) 77
TABLE 18 AUTHENTICATION AND BRAND PROTECTION MARKET FOR OVERT,
BY APPLICATION, 2021–2026 (USD MILLION) 78
TABLE 19 AUTHENTICATION AND BRAND PROTECTION MARKET FOR OVERT, BY REGION, 2017–2020 (USD MILLION) 78
TABLE 20 AUTHENTICATION AND BRAND PROTECTION MARKET FOR OVERT, BY REGION, 2021–2026 (USD MILLION) 78
7.3 COVERT 79
7.3.1 COVERT BRAND PROTECTION SOLUTIONS ARE APPLIED AS
SECOND-LEVEL SECURITY IN COMBINATION WITH OVERT TECHNOLOGIES 79
TABLE 21 AUTHENTICATION AND BRAND PROTECTION MARKET FOR COVERT,
BY OFFERING, 2017–2020 (USD MILLION) 79
TABLE 22 AUTHENTICATION AND BRAND PROTECTION MARKET FOR COVERT,
BY OFFERING, 2021–2026 (USD MILLION) 80
TABLE 23 AUTHENTICATION AND BRAND PROTECTION MARKET FOR COVERT,
BY APPLICATION, 2017–2020 (USD MILLION) 80
TABLE 24 AUTHENTICATION AND BRAND PROTECTION MARKET FOR COVERT,
BY APPLICATION, 2021–2026 (USD MILLION) 81
TABLE 25 AUTHENTICATION AND BRAND PROTECTION MARKET FOR COVERT,
BY REGION, 2017–2020 (USD MILLION) 81
TABLE 26 AUTHENTICATION AND BRAND PROTECTION MARKET FOR COVERT,
BY REGION, 2021–2026 (USD MILLION) 81
7.4 DIGITAL 82
7.4.1 DIGITAL TECHNOLOGIES PROVIDE EASE OF VERIFICATION AND
REAL-TIME INSIGHTS 82
TABLE 27 AUTHENTICATION AND BRAND PROTECTION MARKET FOR DIGITAL,
BY OFFERING, 2017–2020 (USD MILLION) 82
TABLE 28 AUTHENTICATION AND BRAND PROTECTION MARKET FOR DIGITAL,
BY OFFERING, 2021–2026 (USD MILLION) 83
TABLE 29 AUTHENTICATION AND BRAND PROTECTION MARKET FOR DIGITAL,
BY APPLICATION, 2017–2020 (USD MILLION) 83
TABLE 30 AUTHENTICATION AND BRAND PROTECTION MARKET FOR DIGITAL,
BY APPLICATION, 2021–2026 (USD MILLION) 84
TABLE 31 AUTHENTICATION AND BRAND PROTECTION MARKET FOR DIGITAL,
BY REGION, 2017–2020 (USD MILLION) 84
TABLE 32 AUTHENTICATION AND BRAND PROTECTION MARKET FOR DIGITAL,
BY REGION, 2021–2026 (USD MILLION) 84
7.5 FORENSIC 85
7.5.1 FORENSIC TECHNOLOGY PROVIDES EXCELLENT AUTHENTICATION AND BRAND PROTECTION 85
TABLE 33 AUTHENTICATION AND BRAND PROTECTION MARKET FOR FORENSIC,
BY OFFERING, 2017–2020 (USD MILLION) 85
TABLE 34 AUTHENTICATION AND BRAND PROTECTION MARKET FOR FORENSIC,
BY OFFERING, 2021–2026 (USD MILLION) 85
TABLE 35 AUTHENTICATION AND BRAND PROTECTION MARKET FOR FORENSIC,
BY APPLICATION, 2017–2020 (USD MILLION) 86
TABLE 36 AUTHENTICATION AND BRAND PROTECTION MARKET FOR FORENSIC,
BY APPLICATION, 2021–2026 (USD MILLION) 86
TABLE 37 AUTHENTICATION AND BRAND PROTECTION MARKET FOR FORENSIC,
BY REGION, 2017–2020 (USD MILLION) 87
TABLE 38 AUTHENTICATION AND BRAND PROTECTION MARKET FOR FORENSIC,
BY REGION, 2021–2026 (USD MILLION) 87
8 AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING 88
8.1 INTRODUCTION 89
FIGURE 32 AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING 89
FIGURE 33 SECURITY LABELS TO ACCOUNT FOR LARGEST SIZE OF AUTHENTICATION AND BRAND PROTECTION MARKET IN 2021 89
TABLE 39 AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING,
2017–2020 (USD MILLION) 89
TABLE 40 AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING,
2021–2026 (USD MILLION) 90
8.2 SECURITY LABELS 90
8.2.1 SECURITY LABELS ARE HIGHLY RELIABLE AS THEY ALWAYS
LEAVE SIGNS OF TAMPERING 90
TABLE 41 AUTHENTICATION AND BRAND PROTECTION MARKET FOR SECURITY LABELS, BY TECHNOLOGY, 2017–2020 (USD MILLION) 91
TABLE 42 AUTHENTICATION AND BRAND PROTECTION MARKET FOR SECURITY LABELS, BY TECHNOLOGY, 2021–2026 (USD MILLION) 91
TABLE 43 AUTHENTICATION AND BRAND PROTECTION MARKET FOR SECURITY LABELS, BY APPLICATION, 2017–2020 (USD MILLION) 91
TABLE 44 AUTHENTICATION AND BRAND PROTECTION MARKET FOR SECURITY LABELS, BY APPLICATION, 2021–2026 (USD MILLION) 92
8.3 SECURITY INKS 92
8.3.1 SECURITY INKS ARE INVISIBLE TO NAKED EYE AND
IMPOSSIBLE TO DETECT USING UV 92
TABLE 45 AUTHENTICATION AND BRAND PROTECTION MARKET FOR SECURITY INKS,
BY TECHNOLOGY, 2017–2020 (USD MILLION) 92
TABLE 46 AUTHENTICATION AND BRAND PROTECTION MARKET FOR SECURITY INKS,
BY TECHNOLOGY, 2021–2026 (USD MILLION) 93
TABLE 47 AUTHENTICATION AND BRAND PROTECTION MARKET FOR SECURITY INKS,
BY APPLICATION, 2017–2020 (USD MILLION) 93
TABLE 48 AUTHENTICATION AND BRAND PROTECTION MARKET FOR SECURITY INKS,
BY APPLICATION, 2021–2026 (USD MILLION) 94
8.4 HOLOGRAMS 94
8.4.1 HOLOGRAMS PROVIDE QUICK AUTHENTICATION THROUGH IMMEDIATE VISUAL VERIFICATION 94
TABLE 49 AUTHENTICATION AND BRAND PROTECTION MARKET FOR HOLOGRAMS,
BY TECHNOLOGY, 2017–2020 (USD MILLION) 95
TABLE 50 AUTHENTICATION AND BRAND PROTECTION MARKET FOR HOLOGRAMS,
BY TECHNOLOGY, 2021–2026 (USD MILLION) 95
TABLE 51 AUTHENTICATION AND BRAND PROTECTION MARKET FOR HOLOGRAMS,
BY APPLICATION, 2017–2020 (USD MILLION) 95
TABLE 52 AUTHENTICATION AND BRAND PROTECTION MARKET FOR HOLOGRAMS,
BY APPLICATION, 2021–2026 (USD MILLION) 96
8.5 BARCODES 96
8.5.1 BARCODES PROVIDE DETAILS SUCH AS PRODUCT TYPE, BRAND, MANUFACTURER DETAILS, PRODUCT DESCRIPTION, AND EXPIRY DATES 96
TABLE 53 AUTHENTICATION AND BRAND PROTECTION MARKET FOR BARCODES,
BY TECHNOLOGY, 2017–2020 (USD MILLION) 97
TABLE 54 AUTHENTICATION AND BRAND PROTECTION MARKET FOR BARCODES,
BY TECHNOLOGY, 2021–2026 (USD MILLION) 97
TABLE 55 AUTHENTICATION AND BRAND PROTECTION MARKET FOR BARCODES,
BY APPLICATION, 2017–2020 (USD MILLION) 97
TABLE 56 AUTHENTICATION AND BRAND PROTECTION MARKET FOR BARCODES,
BY APPLICATION, 2021–2026 (USD MILLION) 98
8.6 RFID 98
8.6.1 RFID TECHNOLOGY IS EXTREMELY DIFFICULT TO COPY AND
PROVIDES MULTI-LAYERED DEFENSE AGAINST ATTACKS 98
TABLE 57 AUTHENTICATION AND BRAND PROTECTION MARKET FOR RFID,
BY TECHNOLOGY, 2017–2020 (USD MILLION) 99
TABLE 58 AUTHENTICATION AND BRAND PROTECTION MARKET FOR RFID,
BY TECHNOLOGY, 2021–2026 (USD MILLION) 99
TABLE 59 AUTHENTICATION AND BRAND PROTECTION MARKET FOR RFID,
BY APPLICATION, 2017–2020 (USD MILLION) 99
TABLE 60 AUTHENTICATION AND BRAND PROTECTION MARKET FOR RFID,
BY APPLICATION, 2021–2026 (USD MILLION) 100
8.7 AUTHENTICATION CHIPS 100
8.7.1 AUTHENTICATION CHIPS ASSIST SYSTEM MANUFACTURERS TO PROVE AUTHENTICITY, INTEGRITY, AND SAFETY OF THEIR ORIGINAL PRODUCTS 100
TABLE 61 AUTHENTICATION AND BRAND PROTECTION MARKET FOR
AUTHENTICATION CHIPS, BY TECHNOLOGY, 2017–2020 (USD MILLION) 100
TABLE 62 AUTHENTICATION AND BRAND PROTECTION MARKET FOR
AUTHENTICATION CHIPS, BY TECHNOLOGY, 2021–2026 (USD MILLION) 101
TABLE 63 AUTHENTICATION AND BRAND PROTECTION MARKET FOR
AUTHENTICATION CHIPS, BY APPLICATION, 2017–2020 (USD MILLION) 101
TABLE 64 AUTHENTICATION AND BRAND PROTECTION MARKET FOR
AUTHENTICATION CHIPS, BY APPLICATION, 2021–2026 (USD MILLION) 102
8.8 QR CODES 102
8.8.1 QR CODES CAN BE SCANNED OR USED BY ANYONE BUT ARE EASY TO FAKE 102
TABLE 65 AUTHENTICATION AND BRAND PROTECTION MARKET FOR QR CODES,
BY TECHNOLOGY, 2017–2020 (USD MILLION) 102
TABLE 66 AUTHENTICATION AND BRAND PROTECTION MARKET FOR QR CODES,
BY TECHNOLOGY, 2021–2026 (USD MILLION) 103
TABLE 67 AUTHENTICATION AND BRAND PROTECTION MARKET FOR QR CODES,
BY APPLICATION, 2017–2020 (USD MILLION) 103
TABLE 68 AUTHENTICATION AND BRAND PROTECTION MARKET FOR QR CODES,
BY APPLICATION, 2021–2026 (USD MILLION) 104

9 AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION 105
9.1 INTRODUCTION 106
FIGURE 34 AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION 106
FIGURE 35 PHARMACEUTICALS TO ACCOUNT FOR LARGEST SIZE OF AUTHENTICATION AND BRAND PROTECTION MARKET IN 2021 106
TABLE 69 AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2017–2020 (USD MILLION) 106
TABLE 70 AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2021–2026 (USD MILLION) 107
9.2 ELECTRONICS 107
9.2.1 INCREASING ONLINE SALES OF ELECTRONICS TO BOOST DEMAND FOR AUTHENTICATION AND BRAND PROTECTION 107
TABLE 71 AUTHENTICATION AND BRAND PROTECTION MARKET FOR ELECTRONICS,
BY TECHNOLOGY, 2017–2020 (USD MILLION) 108
TABLE 72 AUTHENTICATION AND BRAND PROTECTION MARKET FOR ELECTRONICS,
BY TECHNOLOGY, 2021–2026 (USD MILLION) 108
TABLE 73 AUTHENTICATION AND BRAND PROTECTION MARKET FOR ELECTRONICS,
BY OFFERING, 2017–2020 (USD MILLION) 108
TABLE 74 AUTHENTICATION AND BRAND PROTECTION MARKET FOR ELECTRONICS,
BY OFFERING, 2021–2026 (USD MILLION) 109
TABLE 75 AUTHENTICATION AND BRAND PROTECTION MARKET FOR ELECTRONICS,
BY REGION, 2017–2020 (USD MILLION) 109
TABLE 76 AUTHENTICATION AND BRAND PROTECTION MARKET FOR ELECTRONICS,
BY REGION, 2021–2026 (USD MILLION) 109
9.3 PHARMACEUTICALS 110
9.3.1 MANDATES PERTAINING TO USE OF AUTHENTICATION TECHNOLOGIES TO DRIVE DEMAND FROM PHARMACEUTICALS INDUSTRY 110
TABLE 77 AUTHENTICATION AND BRAND PROTECTION MARKET FOR PHARMACEUTICALS, BY TECHNOLOGY, 2017–2020 (USD MILLION) 110
TABLE 78 AUTHENTICATION AND BRAND PROTECTION MARKET FOR PHARMACEUTICALS, BY TECHNOLOGY, 2021–2026 (USD MILLION) 111
TABLE 79 AUTHENTICATION AND BRAND PROTECTION MARKET FOR PHARMACEUTICALS, BY OFFERING, 2017–2020 (USD MILLION) 111
TABLE 80 AUTHENTICATION AND BRAND PROTECTION MARKET FOR PHARMACEUTICALS, BY OFFERING, 2021–2026 (USD MILLION) 111
TABLE 81 AUTHENTICATION AND BRAND PROTECTION MARKET FOR PHARMACEUTICALS, BY REGION, 2017–2020 (USD MILLION) 112
TABLE 82 AUTHENTICATION AND BRAND PROTECTION MARKET FOR PHARMACEUTICALS, BY REGION, 2021–2026 (USD MILLION) 112
9.4 AUTOMOTIVE 112
9.4.1 RAMPANT COUNTERFEITING OF AUTOMOTIVE COMPONENTS FUEL DEMAND FOR AUTHENTICATION AND BRAND PROTECTION 112
TABLE 83 AUTHENTICATION AND BRAND PROTECTION MARKET FOR AUTOMOTIVE,
BY TECHNOLOGY, 2017–2020 (USD MILLION) 113
TABLE 84 AUTHENTICATION AND BRAND PROTECTION MARKET FOR AUTOMOTIVE,
BY TECHNOLOGY, 2021–2026 (USD MILLION) 113
TABLE 85 AUTHENTICATION AND BRAND PROTECTION MARKET FOR AUTOMOTIVE,
BY OFFERING, 2017–2020 (USD MILLION) 113
TABLE 86 AUTHENTICATION AND BRAND PROTECTION MARKET FOR AUTOMOTIVE,
BY OFFERING, 2021–2026(USD MILLION) 114
TABLE 87 AUTHENTICATION AND BRAND PROTECTION MARKET FOR AUTOMOTIVE,
BY REGION, 2017–2020 (USD MILLION) 114
TABLE 88 AUTHENTICATION AND BRAND PROTECTION MARKET FOR AUTOMOTIVE,
BY REGION, 2021–2026 (USD MILLION) 114
9.5 FOOD & BEVERAGES 115
9.5.1 WIDESPREAD CIRCULATION OF FAKE FOOD PRODUCTS HAS DIRECTED FOCUS TOWARD AUTHENTICATION TECHNOLOGIES 115
TABLE 89 AUTHENTICATION AND BRAND PROTECTION MARKET FOR FOOD AND BEVERAGES, BY TECHNOLOGY, 2017–2020 (USD MILLION) 115
TABLE 90 AUTHENTICATION AND BRAND PROTECTION MARKET FOR FOOD AND BEVERAGES, BY TECHNOLOGY, 2021–2026 (USD MILLION) 115
TABLE 91 AUTHENTICATION AND BRAND PROTECTION MARKET FOR FOOD AND BEVERAGES, BY OFFERING, 2017–2020 (USD MILLION) 116
TABLE 92 AUTHENTICATION AND BRAND PROTECTION MARKET FOR FOOD AND BEVERAGES, BY OFFERING, 2021–2026 (USD MILLION) 116
TABLE 93 AUTHENTICATION AND BRAND PROTECTION MARKET FOR FOOD AND BEVERAGES, BY REGION, 2017–2020 (USD MILLION) 116
TABLE 94 AUTHENTICATION AND BRAND PROTECTION MARKET FOR FOOD AND BEVERAGES, BY REGION, 2021–2026 (USD MILLION) 117
9.6 APPAREL 117
9.6.1 FOCUS ON CURBING COUNTERFEIT APPAREL BUSINESS TO PROPEL DEMAND FOR AUTHENTICATION AND BRAND PROTECTION 117
TABLE 95 AUTHENTICATION AND BRAND PROTECTION MARKET FOR APPAREL,
BY TECHNOLOGY, 2017–2020 (USD MILLION) 118
TABLE 96 AUTHENTICATION AND BRAND PROTECTION MARKET FOR APPAREL,
BY TECHNOLOGY, 2021–2026 (USD MILLION) 118
TABLE 97 AUTHENTICATION AND BRAND PROTECTION MARKET FOR APPAREL,
BY OFFERING, 2017–2020 (USD MILLION) 118
TABLE 98 AUTHENTICATION AND BRAND PROTECTION MARKET FOR APPAREL,
BY OFFERING, 2021–2026 (USD MILLION) 119
TABLE 99 AUTHENTICATION AND BRAND PROTECTION MARKET FOR APPAREL,
BY REGION, 2017–2020 (USD MILLION) 119
TABLE 100 AUTHENTICATION AND BRAND PROTECTION MARKET FOR APPAREL,
BY REGION, 2021–2026 (USD MILLION) 119
9.7 LUXURY GOODS 120
9.7.1 MASSIVE INVESTMENTS IN ULTRA-SOPHISTICATED TECH SOLUTIONS FROM LUXURY BRANDS TO FAVOR MARKET GROWTH 120
TABLE 101 AUTHENTICATION AND BRAND PROTECTION MARKET FOR LUXURY GOODS, BY TECHNOLOGY, 2017–2020 (USD MILLION) 120
TABLE 102 AUTHENTICATION AND BRAND PROTECTION MARKET FOR LUXURY GOODS, BY TECHNOLOGY, 2021–2026 (USD MILLION) 120
TABLE 103 AUTHENTICATION AND BRAND PROTECTION MARKET FOR LUXURY GOODS, BY OFFERING, 2017–2020 (USD MILLION) 121
TABLE 104 AUTHENTICATION AND BRAND PROTECTION MARKET FOR LUXURY GOODS, BY OFFERING, 2021–2026 (USD MILLION) 121
TABLE 105 AUTHENTICATION AND BRAND PROTECTION MARKET FOR LUXURY GOODS, BY REGION, 2017–2020 (USD MILLION) 122
TABLE 106 AUTHENTICATION AND BRAND PROTECTION MARKET FOR LUXURY GOODS, BY REGION, 2021–2026 (USD MILLION) 122
9.8 COSMETICS 122
9.8.1 GROWING VOLUME OF COUNTERFEIT COSMETICS TRADE TO LEAD TO INVESTMENTS IN AUTHENTICATION AND BRAND PROTECTION 122
TABLE 107 AUTHENTICATION AND BRAND PROTECTION MARKET FOR COSMETICS,
BY TECHNOLOGY, 2017–2020 (USD MILLION) 123
TABLE 108 AUTHENTICATION AND BRAND PROTECTION MARKET FOR COSMETICS,
BY TECHNOLOGY, 2021–2026 (USD MILLION) 123
TABLE 109 AUTHENTICATION AND BRAND PROTECTION MARKET FOR COSMETICS,
BY OFFERING, 2017–2020 (USD MILLION) 124
TABLE 110 AUTHENTICATION AND BRAND PROTECTION MARKET FOR COSMETICS,
BY OFFERING, 2021–2026 (USD MILLION) 124
TABLE 111 AUTHENTICATION AND BRAND PROTECTION MARKET FOR COSMETICS,
BY REGION, 2017–2020 (USD MILLION) 125
TABLE 112 AUTHENTICATION AND BRAND PROTECTION MARKET FOR COSMETICS,
BY REGION, 2021–2026 (USD MILLION) 125
9.9 OTHERS 125
TABLE 113 AUTHENTICATION AND BRAND PROTECTION MARKET FOR OTHERS,
BY TECHNOLOGY, 2017–2020 (USD MILLION) 126
TABLE 114 AUTHENTICATION AND BRAND PROTECTION MARKET FOR OTHERS,
BY TECHNOLOGY, 2021–2026 (USD MILLION) 126
TABLE 115 AUTHENTICATION AND BRAND PROTECTION MARKET FOR OTHERS,
BY OFFERING, 2017–2020 (USD MILLION) 126
TABLE 116 AUTHENTICATION AND BRAND PROTECTION MARKET FOR OTHERS,
BY OFFERING, 2021–2026 (USD MILLION) 127
TABLE 117 AUTHENTICATION AND BRAND PROTECTION MARKET FOR OTHERS,
BY REGION, 2017–2020 (USD MILLION) 127
TABLE 118 AUTHENTICATION AND BRAND PROTECTION MARKET FOR OTHERS,
BY REGION, 2021–2026 (USD MILLION) 127
10 AUTHENTICATION AND BRAND PROTECTION MARKET,
GEOGRAPHIC ANALYSIS 129
10.1 INTRODUCTION 130
FIGURE 36 REGIONAL SNAPSHOT: AUTHENTICATION AND BRAND PROTECTION MARKET TO REGISTER HIGHEST CAGR IN CHINA DURING FORECAST PERIOD 130
FIGURE 37 APAC TO CAPTURE LARGEST SIZE OF AUTHENTICATION AND BRAND PROTECTION MARKET IN 2026 130
TABLE 119 AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION,
2017–2020 (USD MILLION) 131
TABLE 120 AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION,
2021–2026 (USD MILLION) 131
10.2 NORTH AMERICA 132
FIGURE 38 SNAPSHOT: AUTHENTICATION AND BRAND PROTECTION MARKET IN
NORTH AMERICA 132
TABLE 121 AUTHENTICATION AND BRAND PROTECTION MARKET IN NORTH AMERICA,
BY COUNTRY, 2017–2020 (USD MILLION) 133
TABLE 122 AUTHENTICATION AND BRAND PROTECTION MARKET IN NORTH AMERICA,
BY COUNTRY, 2021–2026 (USD MILLION) 133
TABLE 123 AUTHENTICATION AND BRAND PROTECTION MARKET IN NORTH AMERICA,
BY TECHNOLOGY, 2017–2020 (USD MILLION) 133
TABLE 124 AUTHENTICATION AND BRAND PROTECTION MARKET IN NORTH AMERICA,
BY TECHNOLOGY, 2021–2026 (USD MILLION) 134
TABLE 125 AUTHENTICATION AND BRAND PROTECTION MARKET IN NORTH AMERICA,
BY APPLICATION, 2017–2020 (USD MILLION) 134
TABLE 126 AUTHENTICATION AND BRAND PROTECTION MARKET IN NORTH AMERICA,
BY APPLICATION, 2021–2026 (USD MILLION) 135
10.2.1 US 135
10.2.1.1 Growing technological advancements in anti-counterfeiting methods to drive market growth in US 135
10.2.2 CANADA 136
10.2.2.1 Government initiatives to curb illicit trading to fuel demand for authentication and brand protection solutions 136
10.2.3 MEXICO 136
10.2.3.1 Demand from key end-use industries to support authentication and brand protection market growth in Mexico 136
10.3 APAC 137
FIGURE 39 SNAPSHOT: AUTHENTICATION AND BRAND PROTECTION MARKET IN APAC 137
TABLE 127 AUTHENTICATION AND BRAND PROTECTION MARKET IN APAC, BY COUNTRY, 2017–2020 (USD MILLION) 138
TABLE 128 AUTHENTICATION AND BRAND PROTECTION MARKET IN APAC, BY COUNTRY, 2021–2026 (USD MILLION) 138
TABLE 129 AUTHENTICATION AND BRAND PROTECTION MARKET IN APAC,
BY TECHNOLOGY, 2017–2020 (USD MILLION) 138
TABLE 130 AUTHENTICATION AND BRAND PROTECTION MARKET IN APAC,
BY TECHNOLOGY, 2021–2026 (USD MILLION) 139
TABLE 131 AUTHENTICATION AND BRAND PROTECTION MARKET IN APAC,
BY APPLICATION, 2017–2020 (USD MILLION) 139
TABLE 132 AUTHENTICATION AND BRAND PROTECTION MARKET IN APAC,
BY APPLICATION, 2021–2026 (USD MILLION) 140
10.3.1 CHINA 140
10.3.1.1 China to continue to hold largest size of market in APAC during forecast period 140
10.3.2 INDIA 141
10.3.2.1 Authentication and brand protection market in India to grow at highest rate during forecast period 141
10.3.3 JAPAN 141
10.3.3.1 Growing awareness about counterfeit products to drive market for authentication and brand protection market 141
10.3.4 SOUTH KOREA 141
10.3.4.1 Flourishing e-commerce sector to aid growth of authentication and brand protection market in South Korea 141
10.3.5 REST OF APAC 141

10.4 EUROPE 142
TABLE 133 AUTHENTICATION AND BRAND PROTECTION MARKET IN EUROPE,
BY COUNTRY, 2017–2020 (USD MILLION) 142
TABLE 134 AUTHENTICATION AND BRAND PROTECTION MARKET IN EUROPE,
BY COUNTRY, 2020–2026 (USD MILLION) 142
TABLE 135 AUTHENTICATION AND BRAND PROTECTION MARKET IN EUROPE,
BY TECHNOLOGY, 2017–2020 (USD MILLION) 142
TABLE 136 AUTHENTICATION AND BRAND PROTECTION MARKET IN EUROPE,
BY TECHNOLOGY, 2020–2026 (USD MILLION) 143
TABLE 137 AUTHENTICATION AND BRAND PROTECTION MARKET IN EUROPE,
BY APPLICATION, 2017–2020 (USD MILLION) 143
TABLE 138 AUTHENTICATION AND BRAND PROTECTION MARKET IN EUROPE,
BY APPLICATION, 2020–2026 (USD MILLION) 144
10.4.1 GERMANY 144
10.4.1.1 Demand from various industries to boost market growth for authentication and brand protection 144
10.4.2 UK 145
10.4.2.1 Expansion of consumer durables industry in UK to support authentication and brand protection market growth 145
10.4.3 FRANCE 145
10.4.3.1 Pharmaceuticals industry to underpin growth of authentication and brand protection market in France 145
10.4.4 REST OF EUROPE 145
10.5 REST OF THE WORLD 146
TABLE 139 AUTHENTICATION AND BRAND PROTECTION MARKET IN ROW, BY REGION, 2017–2020 (USD MILLION) 146
TABLE 140 AUTHENTICATION AND BRAND PROTECTION MARKET IN ROW, BY REGION, 2020–2026 (USD MILLION) 146
TABLE 141 AUTHENTICATION AND BRAND PROTECTION MARKET IN ROW,
BY TECHNOLOGY, 2017–2020 (USD MILLION) 146
TABLE 142 AUTHENTICATION AND BRAND PROTECTION MARKET IN ROW,
BY TECHNOLOGY, 2020–2026 (USD MILLION) 147
TABLE 143 AUTHENTICATION AND BRAND PROTECTION MARKET IN ROW,
BY APPLICATION, 2017–2020 (USD MILLION) 147
TABLE 144 AUTHENTICATION AND BRAND PROTECTION MARKET IN ROW,
BY APPLICATION, 2020–2026 (USD MILLION) 148
10.5.1 MIDDLE EAST AND AFRICA 148
10.5.1.1 Implementation of intellectual property conservation laws and regulations in various countries to drive market growth 148
10.5.2 SOUTH AMERICA 149
10.5.2.1 Increasing e-retail sales to boost authentication and brand protection market growth in South America 149

11 COMPETITIVE LANDSCAPE 150
11.1 INTRODUCTION 150
11.2 TOP 5 COMPANY REVENUE ANALYSIS 150
FIGURE 40 TOP MARKET PLAYERS, 2016–2020 150
11.3 MARKET EVALUATION FRAMEWORK 151
TABLE 145 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS OF
AUTHENTICATION AND BRAND PROTECTION MARKET 151
11.4 MARKET SHARE ANALYSIS, 2020 151
TABLE 146 AUTHENTICATION AND BRAND PROTECTION MARKET:
DEGREE OF COMPETITION 151
11.5 COMPANY EVALUATION MATRIX 153
11.5.1 STAR 153
11.5.2 EMERGING LEADER 153
11.5.3 PERVASIVE 153
11.5.4 PARTICIPANT 153
FIGURE 41 AUTHENTICATION AND BRAND PROTECTION MARKET (GLOBAL)
COMPETITIVE LEADERSHIP MAPPING, 2019 154
11.6 STARTUP/SME EVALUATION MATRIX 155
11.6.1 PROGRESSIVE COMPANY 155
11.6.2 RESPONSIVE COMPANY 155
11.6.3 DYNAMIC COMPANY 155
11.6.4 STARTING BLOCK 155
FIGURE 42 STARTUP/SME EVALUATION MATRIX 156
FIGURE 43 COMPANY APPLICATION FOOTPRINT 157
TABLE 147 COMPANY REGION FOOTPRINT 158
TABLE 148 COMPANY FOOTPRINT 159
11.7 COMPETITIVE SITUATIONS AND TRENDS 160
11.8 PRODUCT LAUNCHES 160
TABLE 149 AUTHENTICATION AND BRAND PROTECTION MARKET: PRODUCT LAUNCHES, MAY 2019–MARCH 2021 160
11.8.1 DEALS 161
TABLE 150 AUTHENTICATION AND BRAND PROTECTION MARKET: DEALS,
APRIL 2019–JANUARY 2021 161
12 COMPANY PROFILES 163
12.1 INTRODUCTION 163
12.2 KEY PLAYERS 163
(Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View)*
12.2.1 AUTHENTIX 163
TABLE 151 AUTHENTIX: BUSINESS OVERVIEW 164
12.2.2 AVERY DENNISON 166
TABLE 152 AVERY DENNISON: BUSINESS OVERVIEW 166
FIGURE 44 AVERY DENNISON CORPORATION: COMPANY SNAPSHOT 166
12.2.3 BRADY 169
TABLE 153 BRADY: BUSINESS OVERVIEW 169
FIGURE 45 BRADY: COMPANY SNAPSHOT 169
12.2.4 DE LA REU 171
TABLE 154 DE LA REU: BUSINESS OVERVIEW 171
FIGURE 46 DE LA REU: COMPANY SNAPSHOT 171
12.2.5 WISEKEY 174
TABLE 155 WISEKEY: BUSINESS OVERVIEW 174
12.2.6 INFINEON 176
TABLE 156 INFINEON: BUSINESS OVERVIEW 176
FIGURE 47 INFINEON: COMPANY SNAPSHOT 176
12.2.7 MERCK GROUP 178
TABLE 157 MERCK GROUP: BUSINESS OVERVIEW 178
FIGURE 48 MERCK GROUP: COMPANY SNAPSHOT 178
12.2.8 ASSA ABLOY 180
TABLE 158 ASSA ABLOY: BUSINESS OVERVIEW 180
FIGURE 49 ASSA ABLOY: COMPANY SNAPSHOT 180
12.2.9 CENTRO GRAFICO 182
TABLE 159 CENTRO GRAFICO: BUSINESS OVERVIEW 182
12.2.10 SUNCHEMICALS 183
TABLE 160 SUNCHEMICALS: BUSINESS OVERVIEW 183
*Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies.
12.3 OTHER PLAYERS 184
12.3.1 ARJO SOLUTIONS 184
12.3.2 AUTHENTIC VISION 185
12.3.3 ALPVISION 186
12.3.4 APPLIED DNA SCIENCE 187
12.3.5 CILS INTERNATIONAL 187
12.3.6 ADVANCED LABELS 188
12.3.7 BLUEBITE 188
12.3.8 NOSCO 189
12.3.9 ULTIMATE SOLUTIONS 189
12.3.10 QLIK TAG 190
12.3.11 DOCUMENT SECURITY SYSTEMS 190
12.3.12 VISUALEAD 191
12.3.13 SYSTECH 191
12.3.14 DIGIMARC 192
12.3.15 UNICA 192
12.3.16 TRACEPACK 193
12.3.17 NABCORE 193
13 ADJACENT AND RELATED MARKET 194
13.1 INTRODUCTION 194
13.2 LIMITATIONS 194
13.3 NFC MARKET 194
13.3.1 DEFINITION 194
13.3.2 MARKET OVERVIEW 194
13.3.3 NFC MARKET, BY APPLICATION 195
TABLE 161 PRE-COVID-19: NFC MARKET, BY APPLICATION, 2016–2019 (USD MILLION) 195
TABLE 162 POST-COVID-19: NFC MARKET, BY APPLICATION, 2020–2025 (USD MILLION) 195
13.4 RETAIL 196
TABLE 163 PRE-COVID-19: NFC MARKET FOR RETAIL, BY SUB- APPLICATION,
2016–2019 (USD MILLION) 196
TABLE 164 POST-COVID-19: NFC MARKET FOR RETAIL, BY SUB- APPLICATION,
2020–2025 (USD MILLION) 196
13.5 TRANSPORTATION 197
TABLE 165 PRE-COVID-19: NFC MARKET FOR TRANSPORTATION,
BY SUB- APPLICATION, 2016–2019 (USD MILLION) 197
TABLE 166 POST-COVID-19: NFC MARKET FOR TRANSPORTATION,
BY SUB- APPLICATION, 2020–2025 (USD MILLION) 197
13.6 AUTOMOTIVE 198
TABLE 167 PRE-COVID-19: NFC MARKET FOR AUTOMOTIVE, BY SUB- APPLICATION, 2016–2019 (USD MILLION) 198
TABLE 168 POST-COVID-19: NFC MARKET FOR AUTOMOTIVE, BY SUB- APPLICATION, 2020–2025 (USD MILLION) 198
13.7 RESIDENTIAL & COMMERCIAL 199
TABLE 169 PRE-COVID-19: NFC MARKET FOR RESIDENTIAL & COMMERCIAL,
BY SUB- APPLICATION, 2016–2019 (USD MILLION) 199
TABLE 170 POST-COVID-19: NFC MARKET FOR RESIDENTIAL & COMMERCIAL,
BY SUB- APPLICATION, 2020–2025 (USD MILLION) 199
13.8 MEDICAL & HEALTHCARE 200
TABLE 171 PRE-COVID-19: NFC MARKET FOR MEDICAL &HEALTHCARE,
BY SUB- APPLICATION, 2016–2019 (USD MILLION) 200
TABLE 172 POST-COVID-19: NFC MARKET FOR MEDICAL & HEALTHCARE,
BY SUB- APPLICATION, 2020–2025 (USD MILLION) 200
13.9 CONSUMER ELECTRONICS 201
TABLE 173 PRE-COVID-19: NFC MARKET FOR CONSUMER ELECTRONICS,
BY SUB- APPLICATION, 2016–2019 (USD MILLION) 201
TABLE 174 POST-COVID-19: NFC MARKET FOR CONSUMER ELECTRONICS,
BY SUB- APPLICATION, 2020–2025 (USD MILLION) 201
13.10 BANKING & FINANCE 202
TABLE 175 PRE-COVID-19: NFC MARKET FOR BANKING & FINANCE,
BY SUB- APPLICATION, 2016–2019 (USD MILLION) 202
TABLE 176 POST-COVID-19: NFC MARKET FOR BANKING & FINANCE,
BY SUB- APPLICATION, 2020–2025 (USD MILLION) 202

13.11 HOSPITALITY 202
TABLE 177 PRE-COVID-19: NFC MARKET FOR HOSPITALITY, BY SUB- APPLICATION, 2016–2019 (USD MILLION) 202
TABLE 178 POST-COVID-19: NFC MARKET FOR HOSPITALITY, BY SUB- APPLICATION, 2020–2025 (USD MILLION) 203
13.12 OTHERS 203
TABLE 179 PRE-COVID-19: NFC MARKET FOR OTHERS, BY SUB- APPLICATION,
2016–2019 (USD MILLION) 203
TABLE 180 POST-COVID-19: NFC MARKET FOR OTHERS, BY SUB- APPLICATION,
2020–2025 (USD MILLION) 203
14 APPENDIX 204
14.1 INSIGHTS OF INDUSTRY EXPERTS 204
14.2 DISCUSSION GUIDE 205
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 208
14.4 AVAILABLE CUSTOMIZATIONS 210
14.5 RELATED REPORTS 210
14.6 AUTHOR DETAILS 211

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