The African alfalfa hay market is expected to register a CAGR of 9.7%. Alfalfa plays a significant role as a type of livestock forage for the animal feed, due to its high protein and digestible fiber content. The crop is mainly used for feeding dairy cows, cattle, horses, sheep, and goats. Sudan is the largest producer in Africa, followed by South Africa and Chile. Sudan has the advantage due to its geographical location, climate and water resources from the Nile and has now become a key player in the Middle Eastern alfalfa market. In 2016, South Africa emerged as a winner as the demand increased due to the worst drought in Africa. Prices saw a historical threefold increase.
Key Market Trends
Demand for Quality Feed
The increasing demand for high-quality hay, for increasing milk production in dairy cattle, is the key driving factor for the global alfalfa market. Moreover, owing to the benefits of alfalfa, including high nutritional content, a rich source for protein, and high energy, which help improve lactation, reproduction, maintenance, and growth of the livestock, the global alfalfa market is expected to grow significantly in the near future. This increasing demand for nutrient feed is driving the alfalfa market.
Increasing Cattle Rearing for Milk and Dairy Products
The population of cattle has been growing at a robust growth rate and rising demand for dairy products and high-quality animal feed, are the major factors, which are thriving the market growth of alfalfa hay across the region. For instance, in Oman, the cattle population enhanced from 374,020 in 2015 to 389,130 in 2017, while it accelerated from 17,412 in 2015 to 21,675 in 2017 in Qatar, which in turn, is driving the demand and consumption of alfalfa hay.
The African alfalfa hay market is fragmented, with a very few dominant players. Some of the companies that provide alfalfa hay to the African countries are Al Dahra ACX Global Inc., Alfalfa Monegros SL, Border Valley, Bailey Farms, and Anderson Hay & Grain Inc.
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