The rise in the prevalence of animal death and diseases owing to both drug overdose as well as excessive food consumption is expected to propel the market growth. According to a report published in the Whole Dog Journal in 2017, a dog diagnosed with a mass on its spleen went into cardiac arrest during surgical procedure owing to an overdose of medication to address a series of non-critical arrhythmias. In order to avoid such incidents, and to determine the effective dose (or dose range) of veterinary medicines, generally, a dose calibration study is employed in mg of active ingredient per kg of body weight per day. Then the inclusion rate in feed can be calculated, taking the required daily dose (mg/Kg body weight/day) and the expected daily feed consumption (kg per head) into consideration, thus making the prescription of the right dosage of medication, deworming and supplements possible.
Similarly, according to the American Society for the Prevention of Cruelty to Animals (ASPCA), one of the most common concerns pet owners should have, is overfeeding, which is excessive food consumption with respect to the actual requirements by the body. The primary solution to this growing problem is to correct the pet’s diet. Owing to the fact that overweight animals consume more calories than they require, pet’s caloric requirements as per their body weight should be determined.
In addition to the aforementioned factors, weighing animals is also a significant aspect associated with various operations such as monitoring an animal’s health, determining formulation and amount of feed for livestock, discovering and monitoring animal pregnancies, tracking the growth of new-born and baby animals, administering medications for sick animals, suggesting exercise for overweight/underweight animals. Additional, increase in awareness about animal health, product innovation, and competitive pricing are expected to propel the market growth over the forecast period.
Key Market Trends
Electronic Segment is Expected to Show Better Growth in the Forecast Years
Based on Technology, it is segmented into Electronic and Mechanical. The main factor attributing to the growth of the electronic segment is the advanced designs, portability, and ease of handling. The rising awareness about the animal health care which involves basic routine check-ups and treatment of animal has increased significantly in recent years and the development of these devices offer the significant market opportunity for veterinary scales.
Furthermore, the availability of the veterinary scales at affordable prices and the development of the compact designs of the electronic scales is expected to drive the veterinary scales market.
North America to Dominate the Veterinary Scales Market
North America is expected to retain its dominance in veterinary scales market over the forecast period owing to the rising companion animals adoption, growing disposable income of the individuals and rising per capita animal healthcare expenditure.
In addition, increasing awareness about various health issues associated with pet’s body weight among the pet owners, rise in product innovation, and competitive pricing are some other significant factors for driving the growth of the veterinary scales market in North America.
The global players into the veterinary scales market are Adam Equipment Co. Ltd., apexx Veterinary Equipment, Inc., Bosche GmbH & Co. KG, Brecknell, Coventry Scale Company Ltd, Detecto Scales, Phantom Scales LLC, Soehnle Industrial Solutions GmbH and Tanita Corporation. Key strategies adopted by industry players include strategic collaborations, partnerships, mergers, and innovative product launch to expand their product portfolio.
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