The modular kitchen market is growing rapidly in the UAE owing to the development in the residential construction sector. Additionally, factors attributing to this growth are increasing disposable income, space constraint issues in houses, and rising levels in a sedentary lifestyle. Modernization and urbanization are further fueling the demand for modular kitchens in the country.
Imports play a major role in the UAE modular kitchen market, the country imports heavily with major imports from Italy, China, Germany, Malaysia, and Vietnam. The country is also into reexports of modular kitchen furnishings. Some of the major re-export destinations are Iraq, Saudi Arabia, Iran, Oman, and Kuwait.
Luxury kitchens are becoming a key trend in the UAE and the price to make a modular kitchen starts from AED150,000. Kitchens have become the heart of modern homes and people are willing to invest up to AED 400,000 for modular kitchens with a driving preference for German and Italian kitchens due to their luxurious finish and high-end appeal.
Key Market Trends
Increasing Development in the Construction Sector
With the increasing population and growing property rates, residential houses are becoming smaller and compact. With the development in the construction sector, more houses are being built and this is increasing the demand for modular kitchens. Many of the newly constructed properties are also offering modular kitchens as a part of their offerings. With the decrease in the fiscal deficit, the rise in non-oil production, and recovery of crude oil prices the construction market is likely to develop a lot in UAE.
Expatriate Population Growth Preferring Italian and German Styled Modular Kitchens
UAE, being the second-largest economy in the Middle East has an open economic structure that attracts people from all over the globe, primarily from nations like the Philippines, Iran, Germany, Egypt, etc. Also, it has been observed that expatriates in UAE have been showing increasing interest in modular kitchen products of the luxury range including Italian and German designs. Various kinds of kitchen designs are available in classy, modern, and contemporary design with limitless design and varieties.
Therefore, as the country has a high expatriate population and consumers are willing to pay for more high-end luxurious kitchens (German and Italian style kitchens with modern appliances), the industry is witnessing several growth opportunities. The high-end customers, while purchasing luxurious villas, may want the kitchen to complement the home and suit their lifestyle.
The market is fragmented with a lot of small players exiting and entering the modular kitchen market. International players from countries like Germany and Italy which are proficient in modular kitchen designs are also entering the UAE market. UAE has an open economy which is making it easier for other players to enter the market. Some of the major key players include Solera, Snaidero, Royal Sapphire, and British Kitchens. Italian companies like Scovolini and German players like hackers are some of the prominent players.
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