The quark and fromage frais market is projected to record a CAGR of 4% during the forecast period.
- Globally, consumers are seeking high-protein dairy products with low fat and calorie content. Inherent nutritional properties of quark are proved to be a better alternative to cheese, yogurt, and other dairy products. Quark has 13.6% protein content with only 0.2 g of fat and 0.04 g of salt, whereas cottage cheese contains only 11.5% protein with fat and salt content much higher than the dietary guidelines.
- The Fromage Frais sale is concentrated in Europe, due to its high popularity in the international markets. Dairy proteins have nutritional and functional properties, which drives innovative product launch. For example, product combination of packaged food with quark and Fromage Frais makes it ideal for snack and breakfast option.
Key Market Trends
Supermarkets Held Largest Market Share
Supermarket/hypermarket is the dominant distribution channel for Quark and Fromage Frais products attributable to large number of products being offered by these outlets coupled with higher brand visibility for consumers to choose from various options. Moreover, the expansion in the retail sector with increasing number of supermarket outlets globally, the market is further anticipated to boom in near future. Additionally, the ability of these stores also offers huge access to cold storage which is essential for maintaining the shelf-life of perishable dairy products, increases the desirability of manufacturers to prefer respective point of sale.
Europe Emerges as a Largest Consumer Market for Quark and Fromage Frais
Europe is the leading market, with largest volume consumption during the year 2019, owing to increased popularity of traditional dairy products among Europeans. Quark being a French -originated product holds great prevlence among traditional consumers in the country. Moreover, the nutritional benefits provided by quark over other dairy as well as dairy substitutes, further leads consumers to incorporate the product in their diets. For instance, its protein content reaches 13.6 grams per 100 grams in some variants in comparison to Greek yogurt brand Chobani’s 8.2 grams per 100 grams.
The quark and fromage market faces high competition, with the presence of both global and local players. The market studied has key players competing for major market share and intense competition prevailing in the market studied is likely to result in consolidation among market players. Key players are focusing on online distribution channels for branding of their products, in order to expand their geographical reach and increase their customer base. Some of the leading players in the market are First Milk Limited, Barambah Organics, Arla Foods, and Nestle.
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