The North America Small Satellite Market is anticipated to grow at a CAGR of over 3% during the forecast period.
- With the advent of technology, the nature of battles has changed drastically. For various military requirements, including communication, the defense agencies around the globe require space capability to meet the demand for more operationally responsive forces. Nano and microsatellites can provide high visibility against tactical enemy operations. Rapid access to near-real-time information and imagery can be helpful for the aerial reconnaissance augmentation process. The nano and microsatellites can also be readily deployed in times of crisis to fill the missing gap for military operations.
- The demand for satellite networks and services for commercial applications has increased. The entry of companies, such as Google and Facebook, with commercial services demanding satellite bandwidth and networks has also aided the market. To meet the growing demand for commercial applications, hundreds of new satellites need to be launched. Also, the regulatory relaxation on the sale of high-resolution satellite images for commercial purposes is one of such measures that has provided a new opportunity for the growth of the market.
- However, in the recent wake of COVID-19, the current outlook for the satellite industry in North America remains uncertain at this point as the outbreak has caused unforeseen disruptions in the region for both satellite manufacturers and launch service providers.
Key Market Trends
Military Segment to Register the Highest CAGR During the Forecast Period
Military satellites are used for two specific mission profiles - surveillance and reconnaissance. Military satellites are capable of providing continuous coverage of an area and can be used for early warning in case the launch of an intercontinental ballistic missile is detected. The sensors mounted on these satellites can also automatically sense nuclear explosions and determine the location of the detonation, while further conveying the essential information required for a strategic strike assessment. Previously, technologically advanced countries were pioneers in developing military satellites but with the advent of smart sensors and miniature satellites, many nations around the globe have either developed their military satellite network or collaborate with their technology partners to access the technology as per their requirement. Several development projects are underway and have resulted in the creation of potential market opportunities for global players during the forecast period. For instance, the US Defense Advanced Research Projects Agency (DARPA) is developing a prototype line of cost-effective reconnaissance satellites, as part of a program called "Blackjack". The program aims to integrate reconnaissance and communications payloads into standard commercial satellites owing to their higher launch rate to accelerate the pace of formation of a constellation. The success of the program will influence the US' space program, which aims to set up a low Earth orbit (LEO) constellation of around 90 satellites by 2022. On a similar note, in November 2018, Dynetics Inc. (Dynetics) was selected for conducting hardware-in-the-loop testing and simulation for the US Army Space and Missile Defense Command/Army Forces Strategic Command (USASMDC/ARSTRAT) Technical Center program named Gunsmoke-L. As of May 2020, DARPA plans to launch the first experimental satellites of the Blackjack program in late 2020 and early 2021. Such developments are envisioned to drive the growth of the military segment of the North America small satellite market during the forecast period.
The US to Dominate the Market in the Upcoming Period
The small satellite industry in the US is bolstered by the presence of a robust framework for designing and manufacturing small satellites custom-designed to serve specific application profiles. Thus, several small satellites are launched by the US-based operators each year for satiating the demand for such satellites for a plethora of applications. For instance, besides earth observation and communication, several small satellite programs are aimed towards normal matter surveying of galaxies, planets, and stars. On this note, in July 2018, NASA launched the HaloSat to map the distribution of hot gas in the Milky Way galaxy. The HaloSat is built by Blue Canyon Technologies Inc. and is based on their XB1 bus and the L3 Cadet radio. The payload consists of three XR-100SDD silicon drift detectors (SDDs), X-ray collimator, anti-coincidence shield, and associated electronics. The diversified application portfolio is expected to create additional demand for small satellites in the US during the forecast period to replace the conventional full-scale satellites as small satellites offer better performance to cost ratio.
Though the North America small satellite market is characterized by the presence of several players, the market is dominated by only a few players owing to their huge product offering. Since traditional satellite manufacturers are not the sole investors of the market in focus, a radical change in the market dynamics is anticipated to emerge. Hence, to retain their competitive edge, some satellite ventures have plans to manufacture space systems, payloads, or subsystems and components inhouse. For instance, in April 2019, OneWeb Satellites, a JV startup formed via the technological support from Airbus, announced its plans to build most of its 900 satellites inhouse at a new facility in Florida, the US. Also, major technological shifts such as miniaturization, and the advent of reusable satellite launch vehicle systems would necessitate subsequent adaptation for seizing emerging market opportunities. Moreover, owing to the long R&D period associated with the satellite industry, some companies are exposed to certain risks associated with design responsibility, the development of new production tools, more capital and funding commitments, delivery schedules, and unique contractual requirements. These risks, if not resolved swiftly, can affect the financial status of the market players and expose them to revenue fluctuations.
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