The non-surgical aesthetic devices market studied was projected to grow with a CAGR of nearly 6.9% during the forecast period. The major factor attributing to the growth of the non-surgical aesthetic devices market is the rising demand for procedures improving aesthetic appearance. As the major part of the population is aging, many are interested in treating the saggy skin and wrinkles.
According to the American Society for Aesthetic Plastic Surgery(ASAPS), in 2018 Americans spent around USD 15 billion on combined aesthetic procedures, accounting for an 11% rise over the past year alone, and the nonsurgical procedures account for 44% of the total, with a 7% increase from the previous year. As per the statistics, the increase in the procedures rises the market growth.
Furthermore, the increasing demand for painless skin tightening treatments and the rising preference of easy to use devices for non-surgical skin treatment by the dermatologists, are other major factors for the market growth. However, the high cost of the devices and the need to repeat the procedures to maintain the appearance are the major restraints to the growth of the market.
Key Market Trends
Laser-based Aesthetic Device are Expected to Hold the Largest Market Share
The laser-based devices are more in demand for the advantages that they have over the other product types. For instance, the laser-based devices have high precision, high sensitivity, and do not require any geometry of target material, when compared to ultrasound aesthetic devices.
The majority of the procedures like treating lines and wrinkles, a combination of skin resurfacing and skin-tightening procedures use laser-based devices. According to The American Society for Aesthetic Plastic Surgery, there is a 9.2 % increase in nonsurgical aesthetic procedures from 2017 to 2018. Therefore as the number of procedures increases the demand for the procedure also increases.
North America Dominates the Market and Expected to do Same in the Forecast Period
North America is expected to lead the overall non-surgical aesthetic devices market, throughout the forecast period. North America holds the leading status in the market, due to rising awareness of people in the region about one’s aesthetic appearance.
The well-established insurance policies and the availability of advanced healthcare infrastructure are the major factors that drive the growth of the market. As the demand for the aesthetic procedures increases the market for the devices increases too. In recent years, skin-tightening has created a new niche in the United States' non-surgical aesthetic devices market. They have been proven financially profitable and are expected to dominate the near future.
The non-surgical aesthetic devices market is moderately competitive and consists of several major players. Major players are involved in developing sophisticated technologies for skin tightening and are aiming on collaborations, in order to maintain dominant position in the market Some of the companies which are currently dominating the market include Fotona d.d., Bausch & Lomb Incorporated, Alma Lasers, Lynton Lasers, Cutera, Strata Skin Sciences, Sciton, Inc., Lutronic, EL.En. S.p.A., and Lumenis.
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