The Middle-East & African sports nutrition market is projected to register a CAGR of 3.9% during the forecast period (2020 - 2025).
· Athletes and bodybuilders are the prime consumers of sports nutrition products. However, the market is benefited from the increase in the number of recreational and lifestyle users. Changes in lifestyle and an increasing disposable income are the driving factors for the growth of the market. Moreover, the rising awareness about the benefits of protein-based sports nutrition products and an active lifestyle accelerated the growth of the sports nutrition market.
· Moreover, a significant increase in the number of casual or recreational users, professional bodybuilders, and athletes, along with the increasing number of young people opting for sports as their career is contributing positively to the market’s growth. Furthermore, the proliferation of health and fitness centers, many of which also engage in the active promotion of sports nutrition products, are expected to drive the market’s growth.
Key Market Trends
Increasing Number of Health and Fitness Centers
The increase in the demand for sports nutrition products is primarily due to the rising preference toward healthy lifestyle, primarily to stay fit. Furthermore, health clubs and gyms are the key trends contributing to the growth of the South American sports nutrition market. Most of the health clubs sell protein supplements, nutrition bars, energy drinks, and similar sports nutrition products. Some health clubs hire dieticians to assist consumers with the selection of these products. Moreover, sports supplements have been witnessing rising popularity and demand due to the increasing number of health centers and fitness clubs across the world, as these function as primary distribution channels for these products. The increasing number of health and fitness centers has been positively influencing the growth of the market, as these centers are involved in the endorsement of sports and fitness nutrition products among their respective consumers.
Rising Demand for Sports Drink
Sports drinks are gaining immense popularity mainly among the young athletes and individuals who are involved in various physical activities. The rising concerns about physical well-being and preference toward healthy lifestyle are driving the growth of the sports drink market. With the rising popularity of fitness programs due to increased emphasis on healthy lifestyle, the consumption of sports drinks is expected to increase significantly, as they help in rehydrating the body. In addition, the sports drink market is benefitted from the millennial generation, due to their inclination toward fitness, high buying capacity, and willingness to pay for health products. Sugar-free or light drinks are the experimental market products that are expected to attract female consumers. Moreover, sports drinks with functional properties paired with all-natural and free-from ingredients recorded the highest number of product launches.
The Middle-East & African market for sports nutrition is fragmented, owing to the presence of numerous regional and domestic players. Companies are focusing on mergers, expansions, acquisitions, and partnerships, along with new product developments, as strategic approaches to boost their brand presence. For instance, in July 2016, Ascendis Health acquired two European health and care businesses, Remedica Holdings and Scitec International, primarily to attain growth in the market stuided. Key players dominating the regional market include The Coca-Cola Company, Abbott, PepsiCo Inc., and Tiger Brands, among others.
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