The Middle-East and African freeze-dried product market is expected to witness a CAGR of 6.19% during the forecast period, 2020-2025.
- The consumers in the region are attracted to ready-to-eat foods where there is less time consumption involved in the preparation of food. The concept is majorly popular among working-class people and youth.
- The manufactures are meeting the quality and hygiene requirements of freeze-dried products. The companies are expanding their facilities and product portfolio, due to the growing demand for ready-to-eat food in Middle-East and Africa.
Key Market Trends
Saudi Arabia Witnessed as Fastest Growing Country
Consumers, especially the youth population in Saudi Arabia, are becoming increasingly aware of healthy lifestyles and the importance of consuming healthy meals. The adoption of an active lifestyle has led to health-conscious individuals turning toward healthy snacks, such as freeze-dried fruits and vegetables, that are rich in antioxidants and fiber. The increasing awareness and demand for freeze-dried products in Saudi Arabia have led to immense growth opportunities for freeze-dried food manufacturers to increase the sale of their products in the country.
Increased Instore Purchases of Products in South Africa
The availability of various freeze-dried products, coupled with transparency, has led to consumers purchasing the products from offline stores. These stores conduct in-store promotional activities, further enhancing product awareness and knowledge among consumers. The modern grocery stores dominated the market by offering in-store promotions on selected items, as well as discounts through loyalty programs, thereby leading to increased knowledge of foods, like freeze-dried products.
Nestle SA, Asahi Group Holdings Ltd, Harmony House Foods Inc., and Paradise Fruits are some of the companies leading the freeze-dried foods market in the Middle-East and African region. Production innovation is one of the most preferred key strategies, as key players are trying to meet the demand for nutritional snacks and withstand the competition in the region. The primary food and beverage manufacturers are also focusing on introducing new ready-to-eat food products in the market to cater to the growing interests of the consumers.
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