Middle East & Africa Hair Styling Products market is projected to grow at a CAGR of 4.11% during the forecast period, 2020-2025.
- Rising fashion trends among the young population, expanding distribution channels, and high purchasing power are the primary factor driving the hair styling products market in the region.
- Moreover, African women are looking for hair nourishing and damage repairing alternatives to existent hair care products, like shampoos, conditioners, and even styling agents.
Key Market Trends
Growing trend of Online Shopping
Rising fashion trends among the young population, expanding distribution channels, and high purchasing power is leading toward growing sales of hair styling products in the Middle East & Africa. Furthermore, increased internet penetration in the region is one of the primary factors for the accelerating market of online hair styling products.
The concentration of internet user penetration increased in Qatar, Bahrain, and the United Arab Emirates as the largest users. About 70-80% of the population in the United Arab Emirates carries a smartphone in their pocket, placing it in the top list of global smartphone penetration. Convenience, availability of multiple brands, and discounts offered by online retailers has further fueled the online sales.
Saudi Arabia Holds a Prominent Share in the Market Studied
In Saudi Arabia, the increased awareness of hair styling products in the middle and high economic class groups, which is driving the market is mainly by social media bloggers and hair care professionals. Bloggers and salon professionals are educating the consumers about the benefits of natural ingredients in the styling products to take good care of their hair, which affects consumers ' choices when buying products for hair care that do not have any chemical ingredients. The evolving retail landscape, coupled with the growing consumer preferences for premium products is expected to further facilitate the growth of the market in the country.
Companies are increasing their investments in research and development (R&D) and marketing and expanding their distribution channels to maintain their position in the market. For Instance: L’Oreal has opened research & innovation center in South Africa in 2016. Some of the major players in the market studied are Unilever Plc, L`Oreal S.A., Sano Bruno`s Enterprises Ltd, Twin care International among others.
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