The Italian aesthetic devices market will show rapid growth due to the rising number of aesthetic procedures in Italy and the technological advancement in aesthetic devices.
Italy is considered as the country with one of the world's highest uptakes of cosmetic surgery. The country is known for its large number of procedures for eyelid and breast surgery. During the year 2015, studies and surveys from the International Society of Aesthetic Plastic Surgery (ISAPS) had revealed that there were 182,680 plastic surgery procedures in Italy, with which the country was put in the eighth place in terms of the number of cosmetic procedures performed. However, the scenario has changed now, and the same source indicated that during the year 2017, there were around 301,895 cosmetic surgeries performed in Italy. The country is now among the top five in the world in terms of the number of cosmetic procedures performed.
The willingness of Italians to undergo cosmetic surgery is related to the population being interested in their appearance, as stated by the ISAPS. In Italy, some of the rapidly growing aesthetic procedures include liposuction, fat grafting face, breast augmentation, and eyelid surgery. Therefore, with the growing number of aesthetic/cosmetic procedures in the country, it is believed that the market studied may witness a high growth rate in the future.
Key Market Trends
Breast Augmentation is Expected to Show a High Growth Rate During the Forecast period
Italy is a well-known country in the world, when it comes to cosmetic procedures, owing to the rising concerns of people about the aesthetic appearance. Breast augmentation is the most popular procedure in the country, and a large number of aesthetic procedures for breast augmentation is done in Italy.
The number of cosmetic surgeons is increasing rapidly in the country, accelerating the number of surgeries performed. Various reports have indicated that the number of breast surgeries performed in the country is increasing, which is the major factor in this segment's growth.
The medical aesthetic devices market is highly competitive and consists of a number of significant players. Companies, like Allergan Inc., Alma Lasers, Cutera Inc., El.En. (Asclepion Laser Technologies), Hologic Inc., Lumenis Inc., Sciton Inc., Syneron Medical Ltd, and Venus Concept, among others, hold a substantial market share in the Italian aesthetic devices market.
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