The aesthetic devices offer multiple options to enhance aesthetic appearance. The rising obese and geriatric populations are the key drivers of the market studied. The increasing awareness about appearance also contributes to the strong growth of the market. The market is also expected to witness growth with increasing installed bases of aesthetic devices in clinics due to the rapid demand.
- An increase in demand for aesthetic or cosmetic surgeries has been reflected in the changing attitudes toward youth and beauty. Many advanced non-surgical and minimally invasive techniques for performing the aesthetic procedures were being developed in the 21st century. The millennials, aged 18 to 30 years, are opting for cosmetic surgeries and procedures, thereby driving the demand in the market studied.
- Celluma, a light-emitting diode (LED) device manufacturer, is being launched in Europe, after being available in the United States since 2013. The flagship device, Celluma PRO, is to treat acne, wrinkles, and a variety of musculoskeletal and pain conditions. It has a CE marked as a Class II medical device for various skin issues, which is also a technological advancement in the industry. Merz, a global leader in medical aesthetics, has launched the Belotero Lips products, which are now available in selected countries in Europe.
Key Market Trends
The Hair Removal Segment is Expected to Grow the Fastest during the Forecast Period
Unwanted body hair is a problem that everyone has faced at some point in their lives. For more than two decades, such people have been turning to several processes of hair removal to help them mitigate this common issue that virtually everyone faces.
Since the introduction of laser light and energy-based devices for the removal of unwanted hair, aesthetic physicians and dermatologists have been able to offer effective treatments to patients that have withstood the test of time, leading to the high growth of the medical aesthetics devices market.
Hence, with the rising number of surgical procedures performed in the region, the market is expected to witness rapid growth.
The existing market players are competing with the new entrants, in terms of sustainability, on various fronts, such as capital requirements, marketing strategies, distribution channels, and the availability of resources. This is leading to numerous acquisitions in the market. On the other hand, some of the major players from the other developed regions are entering the German market with advanced technologies and creating a hurdle for the existing regional players.
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