Europe Fermented Ingredient Market is projected to grow at a CAGR of 7.8% during the forecast period (2020-2025).
- Consumer inclination towards the use of fermented food and ingredients is increasing due to their benefits to the human digestive system, further helping in increasing immunity and brain functions.
- The convenient and advanced production process of bioactive biomolecules which has various industrial applications in the food and beverage industry is driving the market growth in the European region.
Key Market Trends
Rising Awareness for Fermented Food and Beverages
European consumers prefer a wide range of products, such as kombucha, kefir, other fermented juices and vegetables, and other digestive health supplements and food. The introduction of advanced technologies, such as microencapsulation, is paving way for manufacturers to start new ventures in the European market. The growing food and beverage industry in Germany is driving the demand for kombucha and other functional beverages market in the country. The ongoing health and wellness trend in the United Kingdom is not only concentrated on the prominence of hydration in staying fit and healthy and aiding weight loss, but also on such products that are good for the digestive and immune systems. This has led to the demand for fermented food as it promotes digestive health.
Germany Holds a Significant Share in the Market
In Germany, the fortification of vegetable and fruit juices for functional benefits is aimed at decreasing carbohydrates levels and increasing beneficial enzymes, various strains of probiotics, and friendly bacteria that help in breaking down food into a more digestive form. This is directly enhancing the growth of fermented drinks and thus the utilization of fermented ingredients in the country. The favorable economic circumstances in the country allow consumers to afford high-priced and healthy products that prove salubrious to their well-being. Functional beverages are expected to continue to grow in popularity, as consumers reach for healthier drinks and turn away from sugary options. As consumers continue to learn about the benefits of probiotics, the demand for probiotic functional beverages is expected to increase.
Europe fermented ingredient market is fragmented and some of the major companies in the market include DuPont, Ajinomoto Co. Inc, Chr. Hansen A/S and Döhler Group SE among others. The key players are focusing on various strategies such as mergers and acquisitions, expansion, new product development, and partnerships to strengthen their position in the market.
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