According to the international labor organization (ILO), there has been visual progress in terms of employment opportunities and gender equality in the past 20 years. ILO initiated 2030 UN agenda, which announces that both the genders of youth and disabled population likely to have equal pay without discriminations, to achieve gender equality and empower all women and girls, for achieving productive employment, gender equality, and economic development. According to World Employment, women’s labor force participation rate at the global level was around 48.5% in 2018, which was 26.5% less compared to that of the employment rate of men. The global unemployment rate for women is 0.8% higher than men.
Bureau of Labor Statistics, in 2017, states that in 61.9% of the families, mothers are also employed along with the fathers. This has been increasing from the previous year 2016. As per the World Health Organization, the perfect food for babies is mother’s milk. Many working mothers are opting for breast pumps to pump milk and feed their babies, when they are away for work. Breast pumps ease the pumping of the milk and save a lot of time.
Hence, the increase in the global employment rates of women is expected to drive the market in the future.
Key Market Trends
Open System Breast Pumps is Expected to Witness Healthy Growth Over the Forecast Period
It has been observed that the closed breast pump is comparatively less hygienic than the open breast pumps. Also, the cleaning of a closed breast pump is time-consuming and does not offer much ease while cleaning. However, the use of a closed breast pump is found to be higher currently.
An open system breast pump has an open motor, which can be exposed to the pumped breast milk, unintentionally causing mold growth and transmission of viruses. When the breastfeeding mother gets infected with a lingering yeast infection, many lactation consultants usually recommend replacing the open breast pump because even after a thorough cleaning, there is no assurance of the fungus is completely destroyed.
In these pumps, tubing is also sterilized to ensure that these are free of organisms and impurities, but boiling pump tubing repeatedly makes them opaque, which makes it difficult to notice milk or mold in the tubes. Due to the aforementioned disadvantages, open breast pumps are often not preferred. This is considered to be a major restraining factor for the growth of the open system breast pump segment in the forecast period.
However, open system breast pumps are relatively inexpensive compared to closed system breast pumps. Therefore, it is expected that the demand for open breast pumps will be higher in the future.
North America is Expected to have the Largest Market Share
As per WHO, breastfeeding is highly beneficial to infants and mothers. The government of the United States initiated many awareness policies, like Healthy People 2010, for encouraging breastfeeding. The US Department of Labor has stated that about 70% of the mothers with children are full-time employees as of 2017.
Many working mothers are preferring to express their milk with the breast pump and store it for the baby, while they are at work. Electric and automated breast pumps have made the process of pumping really simple and less time-consuming. They are available at affordable prices for most of the working women in the United States. Hence, with the increasing awareness about the benefits of breast milk, the market is expected to grow in the United States.
The Breast Pumps market is highly competitive and consists mostly of the local and small players. Due to the low price of products and easier availability, no price competition is seen in the market. With the rising adoption of the breast pumps, global players such as Philips are also coming up with these products and it is expected that in the future, a number of well known and bigger companies will penetrate the market.
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