The Australia aesthetic devices market is expected to grow due to the certain factors that are driving the market growth include increasing awareness regarding aesthetic procedures and rapid technological advancement in devices.
New technologies are being developed and introduced into the market, which includes the use of laser, dynamic pulse control, radiofrequency, and infrared technologies is the major factor spurring the market growth in Australia. Furthermore, with increasing fashion trends, beauty consciousness, lifestyle changes, and higher per capita income, the aesthetic procedures market are also driving the market rapidly.
Hence, there is a simultaneous demand for aesthetic devices. However, the side effects associated with cosmetic surgery act as a barrier to the aesthetic devices market thereby hampering the growth of the Australia aesthetic devices market.
Key Market Trends
Dermal Fillers Segment Dominates the Australia Aesthetic Devices Market
Non-surgical enhancements using cosmetic injections, such as dermal fillers, are becoming increasingly popular in Australia. The dermal fillers include botox, hyaluronic acid, polymers and particles, and collagen. Hyaluronic acid fillers have become the most used soft tissue filler augmentation agents over the past few years. They have helped revolutionize the filler market with a number of new products available for use for patients.
According to the ISAPS Report, the total number of procedures in Australia in 2018 was 202,642. Australians are spending mostly on anti-wrinkle injections, followed closely by dermal fillers. Hence with the increasing use of the dermal fillers in Australia, the market is expected to grow.
The Australia Aesthetic Devices market has rapidly evolved over the last few years. Industry observed significant changes in adopting market strategies such as product developments, mergers and acquisitions in recent years. Thus, the Australia Aesthetic Devices market has become a very competitive industry. Major companies in the market are Alma Lasers (Sisram Medical Ltd), Cutera, Lumenis Inc., Bausch Health Companies Inc among others.
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