Asia-Pacific Hair Conditioner market is projected to grow at a CAGR of 5.34% during the forecast period 2020 - 2025.
- The changing fashion trends and rise in awareness of the availability of new, more effective, and safer hair care products have led to a significant increase in the use of these products, which in turn boosting the conditioner market in the region.
- Moreover, with the increasing incidence of thinning hair and hair loss, hair care products are expected to gain attraction, as consumers look for non-surgical procedures and at-home products to overcome these issues.
Key Market Trends
Growing Demand for Organic Hair Care Products
Increased consumer preference for natural and botanical ingredients providing functional effects on hair conditioning drove the market. Also, the traditional knowledge of herbs and botanicals among consumers in China, India, and Japan is quite high that supports market growth. Brands are aggressively investing in R&D to access the regional natural hair care market. The demand for organic hair care products in the region is expected to increase at a substantial rate. Moreover, the growing personal care industry is expected to boost the market in the Asia-Pacific region.
India is the Fastest Growing Country in Haircare Market
The India haircare market is projected to record the fastest growth rates in the Asia-Pacific region. Changing consumer dynamics, coupled with increasing product awareness, has been identified as the major driver of the market. These changes are majorly due to the high millennial population, migration towards cities, and rising women employment. This migration to cities has directly impacted the market of traditional hair care products. Meanwhile, the existing population of the cities is the reason for the uptick in sales from specialty stores, e-commerce websites, and particularly salons, which in turn boosting the hair conditioner market in the country.
Asia-Pacific hair conditioner market is highly competitive with multinational brands occupying major chunk in the market. However, domestic brands are increasingly growing their presence in botanical and natural product categories. Acquisition and new product innovation in traditional hair conditioner focus on active ingredients is the main strategy adopted by players. Some of the major players in the market studied are Procter & Gamble Co., L'Oreal S.A., Johnson & Johnson Consumer Inc., Unilever among others.
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