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[ 英語タイトル ] AI in Social Media Market by Technology (Deep Learning & Machine Learning, and NLP), Application (Sales & Marketing, Customer Experience Management, and Predictive Risk Assessment), Component, Enterprise Size, End-User, and Region - Global Forecast to 2023


Product Code : MNMICT00109873
Survey : MarketsandMarkets
Publish On : February, 2021
Category : ICT and Telecom
Study Area : Global
Report format : PDF
Sales price option (consumption tax not included)
Single User USD5650 / Question Form
5 User USD6650 / Question Form
Enterprise User USD10000 / Question Form

[Report Description]

The Artificial Intelligence (AI) in social media market is expected to grow at a CAGR of 28.3% during the forecast period
MarketsandMarkets forecasts the global AI in social media market to grow from USD 633.1 million in 2018 to USD 2,197.1 million by 2023, at a Compound Annual Growth Rate (CAGR) of 28.3% during the forecast period. The increasing adoption of the AI technology for various applications in the social media sector and the utilization of AI-enabled smartphones are expected to drive the growth of the AI in social media market. The limited number of AI experts and slow digitalization rate are affecting the adoption of the AI technology in the emerging economies, which in turn, are restraining the growth of the market.
The predictive risk assessment segment is expected to grow at the highest CAGR during the forecast period
On the basis of applications, the AI in social media market is segmented into sales and marketing, customer experience management, and predictive risk assessment. AI-enabled predictive risk assessment applications include competitive intelligence, fraud detection and prevention, compliance, and public safety and law enforcement.
Among technologies, the machine learning and deep learning segment is expected to have the largest market size during the forecast period
The machine learning and deep learning technology is gaining importance in social media platforms, because it determines data patterns using AI, big data, and analytics from unstructured data that is generated on the social media. The growth of the machine learning and deep learning technology is expected to have fueled, due to its utilization in self-learning services and automating social media applications.
North America is expected to have the largest market size during the forecast period
Among regions, North America is expected to have the largest market size in the AI in social media market during the forecast period. The North American region has shown increased investments in the market. A considerable growth is expected in the region during the forecast period. The US is one of the biggest markets for AI-based solutions in this region.In this region, the enterprises and governments have adopted AI in social media technologies for providing better customer experience.
In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the AI in social media market.
 By Company Type: Tier I: 24%, Tier II: 40%, and Tier III: 36%
 By Designation: C-Level: 24%, Director Level: 36%, and Others: 40%
 By Region: North America: 28%, EMEA: 38%, and APAC: 34%
The report includes the study of the key players offering AI in social media solutions and services. Google (US), Facebook (US), AWS (US), IBM (US), Adobe Systems (US), Baidu (China), Salesforce (US), Twitter (US), Snap (US), Clarabridge (US), Converseon (US), Sprinklr (US), Unmetric (US), ISentium (US), Cluep (US), Netbase (US), Spredfast (US), Synthesio (US), Crimson Heaxagon (US), Hootsuite (CANADA), Sprout Social (US), Vidora (US), Meltwater (US), and Talkwalker (Luxembourg) are a few companies that have been profiled in the report. The report includes an in-depth competitive analysis of these key AI in social media market players, along with their company profiles that include business overviews, product offerings, recent developments, and market strategies.
Research Coverage
The AI in social media market has been segmented on the basis of technologies, applications, components (solutions and services), enterprise size, end-user, and regions. The technology segment of the AI in social media market includes machine learning and deep learning, and NLP. The application segment includes sales and marketing, customer experience management, and predictive risk assessment. The solutions segment includes software tools and platforms, while the services segment includes support and maintenance, training, and system integration. On the basis of enterprise size, the AI in social media market has been divided into Small and Medium-sized Enterprises (SMEs) and large enterprises. Finally, on the basis of regions, the AI in social media market has been segmented into North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.
The report would help the market leaders and new entrants in the AI in social media market in the following ways:
1. The report segments the market into various subsegments, hence it covers the market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and its subsegments. The market numbers are further split across various end-users and regions.
2. The report helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.
3. The report helps stakeholders in understanding their competitors better and gaining more insights to strengthen their positions in the market. The study also presents the positioning of the key players based on their product offerings and business strategies.

TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.4 YEARS CONSIDERED FOR THE STUDY 18
1.5 CURRENCY 18
1.6 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Breakdown of primaries 21
2.1.2.2 Key industry insights 21
2.2 MARKET SIZE ESTIMATION 22
2.2.1 BOTTOM-UP APPROACH 23
2.2.2 TOP-DOWN APPROACH 23
2.3 RESEARCH ASSUMPTIONS 24
2.4 LIMITATIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE OPPORTUNITIES IN THE AI IN SOCIAL MEDIA MARKET 31
4.2 AI IN SOCIAL MEDIA MARKET: APPLICATIONS 31
4.3 AI IN SOCIAL MEDIA MARKET, LEADING APPLICATIONS AND REGIONS 32
4.4 AI IN SOCIAL MEDIA MARKET POTENTIAL, BY REGION 32
4.5 AI IN SOCIAL MEDIA MARKET, BY COMPONENT 33
4.6 AI IN SOCIAL MEDIA MARKET, BY REGION 33
5 MARKET OVERVIEW AND INDUSTRY TRENDS 35
5.1 INTRODUCTION 35
5.2 MARKET DYNAMICS 35
5.2.1 DRIVERS 36
5.2.1.1 Increasing user engagement on social media using smartphones 36
5.2.1.2 Utilization of the AI technology in social media to understand market trends and gain a competitive edge 38
5.2.1.3 Integration of the AI technology with social media for effective advertising 39
5.2.2 RESTRAINTS 40
5.2.2.1 Limited number of AI experts 40
5.2.2.2 Slow digitalization rate affecting the adoption of the AI technology in emerging economies 40
5.2.3 OPPORTUNITIES 40
5.2.3.1 Voluminous data generation through social media platforms 40
5.2.4 CHALLENGES 41
5.2.4.1 Lack of standards to manage the increasing unstructured data 41
5.2.4.2 Concerns related to the data privacy 41
5.3 AI IN SOCIAL MEDIA MARKET: USE CASES 41
5.3.1 INTRODUCTION 41
5.3.2 USE CASE: SCENARIO 1 41
5.3.3 USE CASE: SCENARIO 2 42
5.3.4 USE CASE: SCENARIO 3 42
5.3.5 USE CASE: SCENARIO 4 42
5.3.6 USE CASE: SCENARIO 5 42
5.3.7 USE CASE: SCENARIO 6 43
5.4 TYPES OF SOCIAL MEDIA PLATFORMS 43
5.4.1 INTRODUCTION 43
5.4.2 SOCIAL NETWORKING 44
5.4.3 MICROBLOGGING 44
5.4.4 PHOTO SHARING 44
5.4.5 VIDEO 44
6 AI IN SOCIAL MEDIA MARKET, BY TECHNOLOGY 45
6.1 INTRODUCTION 46
6.2 MACHINE LEARNING AND DEEP LEARNING 47
6.3 NATURAL LANGUAGE PROCESSING 48
7 AI IN SOCIAL MEDIA MARKET, BY APPLICATION 50
7.1 INTRODUCTION 51
7.2 SALES AND MARKETING 52
7.3 CUSTOMER EXPERIENCE MANAGEMENT 52
7.4 PREDICTIVE RISK ASSESSMENT 53
7.4.1 COMPETITIVE INTELLIGENCE 53
7.4.2 FRAUD DETECTION AND PREVENTION 53
7.4.3 COMPLIANCE 54
7.4.4 PUBLIC SAFETY AND LAW ENFORCEMENT 54

8 AI IN SOCIAL MEDIA MARKET, BY COMPONENT 55
8.1 INTRODUCTION 56
8.2 SOLUTIONS 57
8.2.1 SOFTWARE TOOLS 58
8.2.2 PLATFORMS 59
8.3 SERVICES 60
8.3.1 SUPPORT AND MAINTENANCE 61
8.3.2 SYSTEM INTEGRATION 61
8.3.3 TRAINING 62
9 AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE SIZE 64
9.1 INTRODUCTION 65
9.2 SMALL AND MEDIUM-SIZED ENTERPRISES 66
9.3 LARGE ENTERPRISES 67
10 AI IN SOCIAL MEDIA MARKET, BY END-USER 68
10.1 INTRODUCTION 69
10.2 RETAIL AND ECOMMERCE 70
10.3 BANKING, FINANCIAL SERVICES, AND INSURANCE 71
10.4 MEDIA AND ADVERTISING 72
10.5 EDUCATION 73
10.6 PUBLIC UTILITIES 74
10.7 OTHERS 75
11 GEOGRAPHIC ANALYSIS 76
11.1 INTRODUCTION 77
11.2 NORTH AMERICA 79
11.2.1 UNITED STATES 81
11.2.2 CANADA 81
11.3 EUROPE 86
11.3.1 UNITED KINGDOM 86
11.3.2 GERMANY 87
11.3.3 FRANCE 87
11.3.4 ITALY 87
11.3.5 REST OF EUROPE 87
11.4 ASIA PACIFIC 91
11.4.1 CHINA 93
11.4.2 JAPAN 93
11.4.3 INDIA 94
11.4.4 REST OF ASIA PACIFIC 94

11.5 LATIN AMERICA 98
11.5.1 BRAZIL 99
11.5.2 MEXICO 99
11.5.3 REST OF LATIN AMERICA 99
11.6 MIDDLE EAST AND AFRICA 103
11.6.1 UNITED ARAB EMIRATES 104
11.6.2 SOUTH AFRICA 104
11.6.3 REST OF MIDDLE EAST AND AFRICA 105
12 COMPETITIVE LANDSCAPE 110
12.1 OVERVIEW 110
12.2 TOP PLAYERS OPERATING IN THE AI IN SOCIAL MEDIA MARKET 111
12.3 COMPETITIVE SCENARIO 111
12.3.1 NEW PRODUCT/SERVICE LAUNCHES AND PRODUCT/SERVICE ENHANCEMENTS 112
12.3.2 AGREEMENTS AND PARTNERSHIPS 113
12.3.3 ACQUISITIONS 114
12.3.4 EXPANSIONS 115
13 COMPANY PROFILES 116
13.1 INTRODUCTION 116
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.2 GOOGLE 117
13.3 FACEBOOK 121
13.4 MICROSOFT 124
13.5 AWS 127
13.6 IBM 130
13.7 ADOBE SYSTEMS 133
13.8 BAIDU 136
13.9 SALESFORCE 139
13.10 TWITTER 141
13.11 SNAP 143
13.12 CLARABRIDGE 145
13.13 CONVERSEON 147
13.14 SPRINKLR 148
13.15 UNMETRIC 149
13.16 ISENTIUM 150
13.17 CLUEP 151
13.18 NETBASE 152
13.19 SPREDFAST 154
13.20 SYNTHESIO 155
13.21 CRIMSON HEXAGON 157
13.22 HOOTSUITE 159
13.23 SPROUT SOCIAL 161
13.24 VIDORA 163
13.25 MELTWATER 164
13.26 TALKWALKER 166
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
14 APPENDIX 168
14.1 INDUSTRY EXCERPTS 168
14.2 DISCUSSION GUIDE 169
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 176
14.4 AVAILABLE CUSTOMIZATIONS 178
14.5 RELATED REPORTS 178
14.6 AUTHOR DETAILS 179

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