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[ 英語タイトル ] South America Functional Beverage Market - Growth, Trends, and Forecasts (2020-2025).

Product Code : MDFMCG0083431
Survey : Mordor Intelligence
Publish On : November, 2020
Category : FMCG and Food
Study Area : South America
Report format : PDF
Sales price option (consumption tax not included)
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 - PepsiCo Inc.
- Red Bull GmbH
- The Coca-Cola Company
- Danone SA
- Monster Beverage Corporation
- Keurig Dr Pepper Inc.
- Fonterra Co-operative Group
- Rockstar Inc.

[Report Description]

The South American functional beverage market is projected to record a CAGR of 8.75%, during the forecast period (2020-2025).

- South American countries are witnessing growing urbanization and changing lifestyles due to globalization, and this, in turn, is driving the demand for convenience and packaged foods comprising healthy ingredients, thus, boosting the market.
- Consumers in South America have a greater understanding of the relationship between diet and health, which is fueling the growth in the industry.

Key Market Trends

Flavor Innovations Leading to the Growth of the Market

Consumers are increasingly drawn to the health benefits available through functional beverages. Although gut health and functional foods have impacted all aspects of the menu, the beverage category holds the biggest opportunity for flavor innovation. This blends the beverage industry with vitamins and supplements, allowing nutrient-dense ingredients, such as kale and turmeric to find a natural home. Innovations in the flavor industry have made flavor ingredients, such as natural isojasmone and natural hibiscus extract liquid possible, which provide a much more accurate and much more flavorful version of floral flavor for use in products ranging from functional juice blends and enhanced waters to energy drinks.

Brazil Holds a Major Share in the Market

The functional beverage market in Brazil is benefited by the strong economy and health consciousness in the country. The ageing population is fueling the demand for functional beverages, to prevent or overcome health conditions. The increasing number of single households and a growing mobile society are changing the food and beverage consumption pattern in favor of the convenience food industry. Thus, there is a rise in the demand for convenient food, including ready-to-eat products, fruit juices, and coffee. Chocolate-based flavored drinks have seen a growth in the market and are anticipated to boost the overall market. Energy drinks are the fastest-growing subcategory in functional beverages, recently standing out with leading brands developing the overall category and is expected to show strong growth over the forecast period.

Competitive Landscape

The South American functional beverage market is a competitive market with the presence of various major players in the market. The growth of a company in the functional beverage industry in the future depends on its distribution channel and innovation in its product list with a lucrative packaging style. The major companies are located in all regions and the major countries of those regions. The most active companies in the functional beverage market include PepsiCo, Danone, Coco-Cola, and Red Bull.

Reasons to Purchase this report:

- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Type
5.1.1 Energy Drinks
5.1.2 Sports Drinks
5.1.3 Fortified Juices
5.1.4 Dairy and Dairy Alternative Drinks
5.1.5 Other Types
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Health Stores
5.2.3 Convenience Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 By Geography
5.3.1 Brazil
5.3.2 Argentina
5.3.3 Rest of South America

6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Position Analysis
6.4 Company Profiles
6.4.1 PepsiCo Inc.
6.4.2 Red Bull GmbH
6.4.3 The Coca-Cola Company
6.4.4 Danone SA
6.4.5 Monster Beverage Corporation
6.4.6 Keurig Dr Pepper Inc.
6.4.7 Fonterra Co-operative Group
6.4.8 Rockstar Inc.




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