The Middle East & Africa prebiotic ingredients market is forecasted to register a CAGR of 6.1%, during the forecast period, 2020 - 2025.
- The market is majorly driven by the widespread awareness regarding bacteria due to the increasing gut health concerns, geriatric population, and efficacy of probiotic products in providing health benefits that are expected to complement the growth of the prebiotics market in food and beverages and dietary supplements industries. Furthermore, the rising awareness regarding the advantages of prebiotic ingredients in livestock has created an opportunity for prebiotic industries in the animal feed sector.
- Moreover, the positive impact of enhanced marketing and promotional strategies by the leading players has further propelled the growth of the prebiotic ingredients market in the region.
Key Market Trends
Acquisitive Demand of Prebiotics for Animal Feed
Growing awareness among pet owners, cattle farmers, and hobbyists regarding the advantages of prebiotic ingredients in livestock is one of the major factors driving the animal feed sector in the region. Prebiotics facilitates the immune system, thereby, improving animal health. It is added to the animal feed to maintain gut health, and thus, prevent the prevalence of pathogens in the food chain.
The utilization of prebiotics in animal feed has an inherent advantage, in terms of withstanding high pelletizing temperatures and longer shelf life. Oligosaccharides i.e., fructo oligosaccharides (FOS), mannan oligosaccharides (MOS), lactulose, and inulin are some of the frequently-utilized prebiotic ingredients in animals to improve growth rate, increase milk yield, and meat and egg production.
Saudi Arabia to Drive the Regional Market
The percentage of the population across Saudi Arabia suffering from celiac disease has been increasing at a rate of 2.2%, as cited by the Journal of food & nutrition research, which has, in turn, led patients to consume gluten-free diets for a long time. Thus, the most preferred food in order to facilitate a proper diet among celiac disease patients, are functional foods, such as prebiotics and probiotics, to recover the gut ecology and colon health.
In addition, a rise in concerns about diabetes and obesity across the country further encouraged the demand for prebiotic-based fortified food and beverages. Moreover, the key focus of consumers is pivoted toward the benefits of plant-based and natural products, where the primary source of prebiotic ingredients is natural. Thus, an increase in awareness about the side-effects of the antibiotics, increase the consumption of prebiotic fibers.
The Middle East & Africa prebiotic ingredients market is consolidated in nature having a fewer number of domestic and multinational players competing for market share. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the regional market include Fonterra Co-operative Group Limited, Sensus, Baolingbao Biology Co., Ltd. Ingredion Incorporated, and Olygose, among others
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