The frozen bakery market is anticipated to record a CAGR of 5.6% during the forecast period (2020 - 2025).
- Key factors that have contributed to the growth of frozen bakery are rising preference toward convenient food and the popularity of specialty frozen bakery products. Intra-industry competitiveness is high and affects the market.
- However, consumer demand is affected by the quality and health concerns. The cake and pastry segment is on a rise with respect to the frozen bakery products market. With the growing demand for premium and customized cakes, the overall cake market is witnessing an increase in demand.
Key Market Trends
Rising Demand for Ready to Bake Bakery Products
Bake-off bakery production has become one of the key targets for almost all industrial bakers in Europe. Scratch baking is labor-intensive and requires a long time. The industry is shifting from traditional baking to Bake-off technologies (BOT). Three key BOT are unfermented frozen dough (UFD), partially-baked frozen bread (PBF), and partially-baked unfrozen bread (PBUF). Frozen semi-baked goods and ready-to-bake goods are also important product segments for the food industry, especially for hotels and the catering industry. Pre-proofed frozen dough is also a convenient alternative to fresh-baked bread. Bakery products, like bread, rolls, and bagels are majorly served as ready-to-thaw products, while croissants and pastries are available in the ready-to-bake form.
Europe Holds a Significant Market Share
The European bakery industry leads the bakery market, and so does the frozen bakery industry. The Western European frozen bakery products markets are matured and saturated, as compared to the emerging markets of Eastern Europe, which are driving the sales of biscuits and bread, in particular, owing to the high demand for convenient food products. The European frozen bakery market is well-established in terms of the supply chain, product array, distribution channels, and consumer preferences. Innovation and new product developments are gaining prominence in the indulgence category, which includes cakes, pastries, and cookies. Co-operatives and industrial baking companies are dominant in the European frozen bakery market, especially due to their ability to produce high-quality and consistent part-baked products.
The most active companies of the frozen bakery market are ARYZTA AG, Europastry, Lantmannen Unibake International, and Dawn Food Products Inc., among others. The market studied is consolidated, with the major players holding the maximum share in the market. The market consists of numerous players for industrial baking applications and foodservice channels and the major players are focusing on extensively providing consumers with innovative and exotic flavors, while providing convenience in packaging and consumption.
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