The Asia Pacific prebiotic ingredients market is forecasted to register a CAGR of 8.7%, during the forecast period, 2020 - 2025.
- The market is predominantly driven by the rising inclusion of prebiotics as a part of maintaining healthy lifestyles, especially due to the increase in consumption in the dietary supplement market in the country. Furthermore, widespread awareness regarding bacteria and its extensive application in dietary supplements sectors has further propelled the growth of the market in the region. Brands are investing in populating either of the segment, with advertisement marketing that examines the beneficiary functionality of the product, which on the other hand have targeted the parental segment of the society.
- In the segmentation font by type, galacto-oligosaccharides (GOS), and fructo-oligosaccharide (FOS) are extensively consumed in the food processing segment, as these are friendly for the digestive system.
Key Market Trends
Acquisitive Demand of Prebiotics for Fortifying Food & Beverages
Prebiotic ingredients are considered to be a functional food ingredient and extensive utilization in food products as a fat replacement and substitution (meat products, milk products, etc.), and due to its properties such as reduction of caloric value (sugar-free chocolate, meat substitutes), water-holding ability (bakery goods). It is also used to modify the texture and viscosity of foods. Moreover, prebiotic ingredients improve the texture of low-fat meat products by increased lubricity.
Manufacturers, such as Sensus, and Ingredion Inc., have come up with innovative sweetener alternatives, such as FOS, which significantly reduces the sugar content in processed food and beverages. Inulin is the most widely proven prebiotic fiber available, which provides a soluble dietary fiber trait. Owing to the aforementioned factors, prebiotic ingredients are highly used in dairy products’ formation, such as ice cream, cheese, and yogurts. Cheese produced with inulin is less hard, springy, cohesive, and chewy than reduced‐fat cheese, and more similar to cheeses made from whole milk. This factor is fueling up the application of inulin in cheese production, thus providing a great demand for prebiotic fortified food.
India is the Fastest Growing Market in the Asia Pacific Region
India market for prebiotics has been witnessed to have the fastest growing market in the Asia Pacific region, owing to the extensive usage of prebiotic ingredients in dairy products, followed by cereals as India has allowed regulatory approval for prebiotics in sweets, dairy products, frozen desserts, ice cream, baked goods, cereals, chocolates, and meat products since 2011. With more than 37 million diabetics and 400 million overweight people in India, there is an increasing demand for low sugar foods, which is expected to continue to boost the demand for prebiotic ingredients. In addition, increasing R&D by companies to introduce novel prebiotic ingredients, such as xylo-oligosaccharides (XOS), is likely to help the market grow. Lifestyle-related diseases are increasing at an alarming rate in India. As a result, the market has seen an increased demand for fortified foods.
The Asia-Pacific prebiotic ingredients market is competitive and fragmented in nature having a large number of domestic and multinational players competing for market share. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the regional market include Kerry Inc., Ingredion Incorporated, BENEO GmbH, Fonterra Co-operative Group Limited, Sensus, and Nexira, among others
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